In the domestic variety show market, there has been a new trend of "variety N generation" dominating the screen in recent times.
Yunhe data shows that in the week ending April 14, the second season of "Infinite Transcendence Class", "Cat in the Box", and "This is My Island" occupied three places in the TOP5 of Yunhe Data's weekly list. The degree of discussion on major social platforms is also high. And these three variety shows are all created by the Youku platform.
In recent years, whether it is a Taiwan variety show or an online variety show, there is a lack of new explosive models in the variety show market. The current variety show market is at a delicate turning point, and the market atmosphere and audience sentiment jointly release signals, calling for the birth of more creative new hit programs.
Youku's three variety shows have achieved a good user reputation, and they have also achieved steady improvement in commercial value. Youku variety show shows its in-depth insight into the market and user needs, as well as its continuous innovation ability in variety show content production.
Youku produces good variety shows in batches, and the word-of-mouth popularity is a bumper harvest
Youku's three different types of variety shows recently launched have won the love of the audience with their unique charm and excellent quality.
"Infinite Transcendence Class 2" ignited the audience's enthusiasm for performing arts with a rigorous professional attitude and interesting and informative artistic discussions, and was known as the leader of acting competition programs. The program has been on the hot list of Maoyan variety shows on the whole network for many times, and the top 1 on the list of lighthouse broadcast market share on the whole network.
"Cat in a Box" is a brand new show with no fan base. However, its innovative plot setting and game setting bring an immersive viewing experience to the audience. The number of reservations for the start of the program exceeded 4 million, breaking the reservation record of Youku variety shows, and the popularity easily exceeded 9,800 within 48 hours of the broadcast.
"This Is My Island" explores social issues such as real survival challenges, showing the ecological concept of harmonious coexistence between man and nature, which has attracted widespread attention. After the program was broadcast, it topped the top 1 in the market share of Maoyan's popular variety show list and Lighthouse's variety show broadcast on the whole network.
In terms of user word-of-mouth, the three programs have received enthusiastic responses on social media and major rating platforms. Youku's performance in content innovation, guest performance, production level and other aspects has been praised by the audience. Some netizens said: "I have wanted to watch a new variety show for a long time, and I saw it in my pants".
Industry insiders said that Youku's variety show can produce programs with both high reputation and high popularity in batches, behind which is Youku's accurate grasp of the audience's needs and the platform's ability to continue content innovation.
Driven by content innovation, Youku variety shows seek further breakthroughs in the industry
The essence of the popularity of the three new variety shows at the same time is that the content innovation has once again won the recognition of users.
"Infinite Transcendence Class" focuses on the main line of advanced acting, awakens the professional identity and value identity of actors, and sends a "growth guide" for young actors to learn from.
"Cat in a Box" integrates social hot issues and diverse life topics into the link, creating a unique model of the integration of variety shows, social emotions, and psychological exploration.
"This is My Island" shows the real exploration and survival process of the stars, awakens users' love and thinking about life, and opens up a new horizon for variety shows.
The relevant person in charge of Youku's variety show said that Youku has always adhered to innovation as the driving force, constantly breaking the traditional framework, combining the current hot topics in society, such as gaining insight into the audience's psychological needs, and actively exploring and practicing new variety show forms and narrative techniques, hoping to seek new breakthroughs.
The commercial value continues to amplify, and the market influence of Youku variety shows has increased significantly
The excellent performance of Youku variety shows is also reflected in the continuous improvement of its commercial value. With the high recognition and attention of the three programs in the hearts of users, Youku has attracted many well-known brands for in-depth cooperation.
"Infinite Transcendence Class 2" has received exclusive title sponsorship of Youcui Organic Milk Powder, Health Guardian Guandong Sunshine Medicine, Worry-free Snack Officer Air Crispy, Youliuxing Pushiguan Youchen Food and other brand sponsorships, among which Youcui Organic Milk Powder is also the title brand of the first season; "Cat in the Box" Xitidu Xiaoman was exclusively titled and broadcast, and co-sponsored Xilinmen, Delicious Cooperation Guanyinlu Good Porridge Road and other brand cooperation; "This is My Island" won the exclusive title Meituan, co-sponsored Samsung, designated product Midea Air Conditioner, and partner HORIE.
The brilliant performance of Youku's three variety shows fully proves the value of insisting on content innovation. The relevant person in charge of Youku's variety show said that in the future, Youku will continue to deepen innovative content and bring more high-quality, in-depth and warm variety shows to the audience.