"Fragrance meets the world and symbiosis with beauty", Wuliangye set sail in 2024.
Text | Selling Wine Wolf Team
Ed southerly
Using wine as a medium, it conveys the charm of Chinese liquor culture, Bashu customs, and Wuliangye and beauty culture to the world. It is reported that from April 17, the 2024 Wuliangye "Hemei Global Tour" will enter Auckland, New Zealand, Santiago, Chile, and Sao Paulo, Brazil......
A
Five grains of fine wine, fragrant world!
As we all know, Yibin, where Wuliangye is located, has always had the reputation of "China's wine capital", with a history of more than 4,000 years of winemaking. From the Tang Dynasty's "Chongbi Wine", to the Song Dynasty's "Yao Zixue Qu", to the Ming Dynasty's "Miscellaneous Grain Wine", until it was named "Wuliangye" in 1909, it is the "two major insistences" that have enabled it to win many glory and brilliant achievements in the millennium inheritance.
The first is to adhere to the brewing concept of "quality first". As a typical representative of strong flavor liquor, Wuliangye has launched a product life cycle quality system of "from a seed to a drop of fine wine" in addition to excellence in the production process, ensuring the quality control of the whole process.
In addition, in order to pursue the ultimate quality, Wuliangye focuses on the product side, with the goal of "meeting consumers' needs for a better life", adheres to the ancient method of brewing, pure grain brewing, and ingenuity brewing, and strictly adheres to the five-character formula of "planting, brewing, selecting and aging" fine wines. With the ultimate quality in exchange for a rich fragrance, let this wisp of Wuliang fragrance drift farther and farther.
The second is to adhere to the development concept of "advancing with the times". The practice of cultural concepts that keep pace with the times has continuously implanted new vitality and value into Wuliangye, so that it can transcend the magnificent waves of history, the surging of the industry cycle, and shine with new brilliance in the new era.
The current Wuliangye, under the guidance of the long-termist concept, is conveying the brand connotation of "Great Country, Strong Fragrance and Beautiful Wuliang, Chinese Liquor King", and "using wine as a medium" to vividly present the profound accumulation and historical inheritance of Chinese liquor culture to the world, so that the world can appreciate the unique brand charm of Chinese liquor.
According to industry insiders, in the context of China's liquor actively seeking internationalization to "break out of the circle", Wuliangye, a typical representative of China's strong aroma liquor and industry leader who has always adhered to the principle of quality first and advancing with the times, is providing overseas consumers with opportunities to experience Chinese liquor in a variety of situations, so as to let the world feel the strong new trend of Chinese culture.
B
2024 "Harmony Global Tour"
Help the culture of harmony resonate with the world
Actively disseminate Chinese liquor culture to overseas consumers and expand the popularity and influence of Wuliangye...... In recent years, Wuliangye has shouldered the responsibility and responsibility of leading Chinese liquor to go global, adhering to the cultural concept of "harmony and difference, beauty and beauty", giving full play to the advantages of the "common language" of the world liquor industry, actively integrating into major international activities and international platforms, promoting the integration and mutual learning of Chinese and foreign civilizations, and exploring an important and feasible way for Chinese liquor to go global.
As an important activity of Wuliangye to lead the "going out" of Chinese liquor, the "Hemei Global Tour" aims to explore the multiple forms of Chinese culture and Chinese liquor "going global" in innovative ways such as culture, art and fashion, tell the story of Chinese liquor to the world, promote the excellent traditional Chinese culture to the world, and help the exchange and integration of different civilizations around the world and the coexistence of the United States.
It is understood that the "Wuliangye and Beauty Global Tour" launched its first stop in Paris, the romantic capital of France, in July last year, deducing a "Harmony and Beauty Covenant" of oriental aesthetics and French romance, and setting off a "Harmony and Beauty" cultural upsurge of cultural exchanges, cultural integration and people-to-people understanding, which has aroused widespread attention and enthusiastic responses at home and abroad.
Continuing the theme of "Fragrance Meets the World, Symbiosis with Beauty", this year's "Wuliangye and Beauty Global Tour" will enter New Zealand, Chile, Brazil and other Oceania and South American countries, integrating culture, art, fashion and other forms to show the world the charm of Chinese liquor quality and brand confidence, and show Wuliangye's open and enterprising attitude of promoting Chinese liquor to be world-renowned.
It is also worth mentioning that in addition to holding the "Hemei Global Tour" activity, Wuliangye will also be deeply integrated into the Sichuan Provincial Situation Promotion Conference and other activities to conduct in-depth investigation and research on the markets of Oceania and South America. At the same time, "Xiang" invited Hong Kong, China, to appear at the 2024 APEC Business Leaders Summit High-level Forum and Global Promotion Conference and the China Business Council Hong Kong Forum, showing the essence of Chinese liquor culture, the beauty of Bashu, the charm of Wuliang and beauty, and injecting new vitality into the internationalization of Chinese liquor brands.
#白酒##爆料##巴勒斯坦入联决议草案遭美一票否决#