On the evening of April 18, Jingshan Front Street was very lively, and after the Palace Museum closed, many tourists wandered to the next destination - "drinking with the time" in the old western-style house opposite the Red House of Peking University. This new tea brand under Changchuntang Pharmacy has become a new business card for time-honored brands to attract citizens and tourists, and it has also become a new window for young people to get close to traditional health culture.
"Guyu is the last solar term in spring, the temperature rises, the rain increases, and the yang qi rises suddenly, at this time, it is necessary to clear the liver and clear the heat to prevent the internal disturbance of the liver qi. At the order office, the staff is introducing the latest "Guyu Special Drink" crystal tea to consumers, with gentle jade bamboo and barley supplemented by Gong Ju, wolfberry and candied dates simmered over low heat, with large delicate chrysanthemums and lemons and pineapples.
A seemingly ordinary drink, it tells the traditional Chinese medicine health culture, and drinking it with the times has gradually become popular on social platforms and has become a new "Internet celebrity" store.
"I saw the recommendation on the Internet, and sure enough, it didn't run in vain, the old building is very feeling, and the four drinks also have their own characteristics. Taking advantage of the lack of classes in the afternoon, college student Qiqi and her classmates came to "check in" together, drinking health tea and taking beautiful photos, and before they knew it, twilight was approaching.
Before leaving, Qiqi and the others bought a packaged "Ancient Sweet Soup" and the signature product 24 solar terms health tea. The clerk said that based on the ancient recipe "Lily Jujube Kernel Tea", the new blend of sour jujube kernel sweet wheat drink and sour jujube kernel rooibos tea are suitable for spring, and they are also the recent "hot style".
On the side wall of the store, a complete set of signature products, the 24 solar terms health tea, are all listed. Lichun drinks "Xueyan Sanbai Tea", summer solstice drinks "Burdock Double Bean Sanjiang Tea", and Xiaoxia drinks "Five-finger Peach Turbid Light Tea...... The two foreign tourists were dazzled and finally took a box and prepared to take it back to China to share with their family and friends.
In recent years, time-honored brands of traditional Chinese medicine have shown their "new business cards" of Chinese health care - Tongrentang Zhima Health debuted, and Baitasi Pharmacy Yao Coffee landed...... With the revival of Guochao culture, the concept of traditional Chinese medicine health preservation has gradually been recognized by young consumer groups, and time-honored brands are transforming the treasures of traditional culture into new vitality in the new consumption era.
Source: Beijing Daily client reporter Yang Tianyue
Process edit: u028