Pingtan B&B industry development salon is full of dry goods

The site of the 2024 Pingtan International Tourism Island B&B Industry Conference.

"Visible hand" promotes the development of the homestay industry, does a good job in the inheritance and innovation of homestay design of regional culture, and how to make homestays unique to attract customers...... At the 2024 Pingtan International Tourism Island B&B Industry Conference held recently, a B&B industry development salon was unique and full of dry goods.

During the event, representatives of a number of B&Bs in Pingtan introduced their respective B&B formats and expansion plans, and had a heated dialogue on related topics such as problems in the operation process of B&B, so as to "pass on the scriptures and send treasures" for the follow-up better development of the B&B industry in Pingtan City.

B&B operator Zhang Jian: "Visible hand" promotes the development of the B&B industry

In recent years, the rapid development of Pingtan tourism and the homestay have a certain scale, which has brought a positive role in promoting Pingtan tourism and rural revitalization, but there are still many problems in development.

The most recognizable feature of the B&B is personality, and differentiation and personalization have become the life and value of the B&B. Nowadays, the competition of B&Bs is not only in decoration design, surrounding scenery, facilities and equipment, etc., it is recommended that B&Bs should develop towards personalization and labeling, explore cultural connotations for different consumer groups, and expand space with creativity and differentiated management, such as launching B&Bs with themes such as yoga and tea culture. Guide the B&B to develop in depth, realize the development of distinctive hardware, distinctive operation, standardized management and standardized services, and actively explore new methods and models of B&B management.

In recent years, the management methods of Pingtan B&B have been continuously improved, and the B&B industry economy has also flourished. Some of the old methods have not adapted to the new requirements brought about by the development of the B&B economy, and need the government's "visible hand" to encourage and support, such as the introduction of preferential measures, or through the bold innovation of management methods and methods, to resolve various new problems, only in this way can the B&B economic development enter the broad road.

At the same time, various industry departments need to introduce local homestay service quality rating standards as soon as possible to fill the gap in local standards. Among them, it is necessary to clarify and clarify the requirements for the classification of B&Bs to provide reference for the planning and construction of B&Bs and the division of quality. Standardize the development of the B&B industry through standards, improve the level of standardization and scientific management, further promote the construction of high-quality B&B, promote the standardized and healthy development of B&B, and promote the upgrading of cultural tourism and B&B industry.

B&B operator Li Zongbiao: Further optimize the approval and convenience services

Relying on the unique stone house resources, under the guidance of the government and the two-wheel drive of market demand, tourist homestays have sprung up like mushrooms after a rain, which has stimulated the development of the "color castle" homestay industry, but problems such as difficulty in obtaining permits and long time for homestay operation have also begun to emerge. In order to better promote the standardization, scale and high-quality development of the homestay industry, in recent years, the Administrative Examination and Approval Bureau of the Experimental Zone has taken the lead in implementing the "one enterprise, one certificate" commitment system for the establishment of homestays in the country, and has effectively solved the bottleneck of homestay development through the "three-step method". However, there are still some pain points and difficulties in the implementation process that need to be solved urgently.

As a homestay business, we often encounter problems such as the lack of clear and perfect guidelines for the approval material standards, the differences in the understanding and interpretation of the standards by various approval departments, the unclear interpretation rights, and the different output calibers of different operators, resulting in the approval process being prone to lag behind.

It is recommended that the relevant examination and approval departments clarify the standards for filing application materials and publicize them, and at the same time coordinate and unify the standards for examination and approval materials. Each department gives a detailed and implementable explanation plan. It is suggested that multiple departments should feedback the detailed and executable rectification opinions of the unified review to the applicant unit, so as to promote the faster completion of the declaration-related business. In addition, in the process of approval and filing, if the two parties encounter problems that need to coordinate and communicate, it is recommended that the Administrative Examination and Approval Bureau of the Experimental Zone take the lead in opening up various departments and move forward quickly without shelving.

B&B operator Lin Lan: Let "good design" retain the "heart" of more tourists

As an emerging accommodation method in the tourism industry, B&B has become popular at home and abroad in recent years. In order to attract more tourists, the design of the homestay is also constantly innovating and improving. Looking at most of the current B&B styles in Pingtan and the requirements of the approval content on the protection of the style of the stone house and the façade, can we be bold and innovative, and flexibly retain the stone house elements in the design of the B&B, but do not limit the bold innovation of the design scheme, highlighting the characteristics of the international tourism island.

For B&B operators, continuous innovation and improvement of B&B design can impress tourists, retain tourists, and remain invincible in the fierce market competition.

At present, Pingtan is implementing the "continuous development" model of B&B, but before the model is launched, some of the single-building B&Bs that are being developed or have been developed and have not yet been approved for the record may not be able to be approved. In addition, for the assessment of housing safety rating, the relevant departments should provide a number of suppliers to choose from, and unify their charging standards.

B&B operator Gao Pan: Let tourists want to come, and they can stay

As a new type of accommodation, homestay has gradually become an important force in the tourism market. I would like to talk about how B&Bs can make features to attract customers? Many residents who usually come into contact with me have reported to me: "I live in the same stone house when I live and stay, so why stay for an extra day?" It is true that many stone house B&Bs in Pingtan retain the appearance of stone houses on their facades, but for tourists who often come to Pingtan to play and stay in B&Bs, there may be aesthetic fatigue. Therefore, in order to create a popular B&B, it is important to do a good job of innovative design of B&B. The unique B&B space can attract attention and leave the "heart" of the guests.

At present, the competition in the tourism market is fierce, and in view of the homogenization problem in the development process of the current homestay industry, at the beginning of the design of the homestay, government departments, village committees and homestay owners and other parties must implement policies and scientific planning, and strive to create a unique and recognizable homestay brand image, so as to attract more target customers. In terms of planning and construction, it is recommended that the government introduce more relevant policies and standards to support and help B&B site selection and design.

It is necessary to actively explore "B&B +" to burst out the vitality of diversified development. At this stage, Pingtan is the first in the province to implement the "continuous development" model, and it is recommended that the relevant departments find out the development orientation of rural homestays, adapt to the needs of different groups and different levels, and create a product system with distinctive characteristics, rich types, good quality and reasonable prices. With the development of rural homestays as a link, we will carry out diversified business operations, expand comprehensive formats such as shared agriculture, handicraft manufacturing, characteristic cultural experience, agricultural and sideline product processing, and e-commerce logistics, so as to create a rural tourism complex, effectively play a driving effect, and further attract tourists, so that they are willing to come and stay.

B&B operator Xue Lili: Promote the common development of B&Bs on the north and south lines

Today's Pingtan homestay industry not only empowers Pingtan tourism, but also becomes an important force to solve employment, drive economic development, and help rural revitalization. How to better promote the development of Pingtan B&B industry, as a B&B industry, I would like to talk about a few views.

First, do a good job of overall planning. At present, the B&B economy is basically in a state of self-development and savage growth. Among them, there are also many investors who follow the trend to open homestays, their ability to resist risks is weak, and they are easy to be eliminated by the market. By inviting well-known experts, scholars, investors and operators in the field of homestays in China to discuss hot issues in the country house industry, the popularity and reputation of Pingtan country houses can be expanded.

Second, further optimize services to promote the high-quality development of the rural homestay industry. It is suggested that the government should further take the lead, go deep into the front line, and carry out more guidance and exchange seminars with homestay operators, so as to solve the current development dilemma and solve the problem as the starting point to help homestay operators solve their difficulties.

Third, do a good job in the innovative design of Shicuo B&B. To create a warm stone house, we should pay more attention to the local cultural experience of tourists, so that the stone house B&B can play with creativity and novelty.

Fourth, promote the common development of the "north-south line" homestay industry. Pingtan scenic spots are divided into "north line" and "south line", but the development level of the homestay industry in the "north and south line" is uneven. At present, the larger scale of investment and better tourism supporting services are more concentrated in the "northern route", resulting in the lack of tourism products in the "southern route". It is suggested that the government should promote the development of the "southern route" homestay industry, learn from the mature development experience of other regions, give positive guidance and support to the existing homestay operators, and help solve the development difficulties in a timely manner.

Source: Pingtan Times