Consumption is the key to smoothing the economic cycle. The 4th CICGF was held in Hainan from April 13 to 18, as the first major international exhibition in mainland China this year, with the theme of "Sharing Open Opportunities and Creating a Better Life". Positioned as a "global consumer boutique exhibition and trading platform", the Consumer Expo, which has advanced to the "4.0" version, is the first to hold an island-wide exhibition this year, bringing together more than 4,000 consumer boutique brands from 71 countries and regions, and significantly improving its scale, quality, effectiveness and influence. So, what are the highlights and features of this year's Consumer Expo?
With a large number of businessmen and crowds, this year's Consumer Expo can be described as quite popular. The 4th China International Consumer Goods Expo is the first major international exhibition in mainland China this year, with the theme of "sharing open opportunities and creating a better life together".
In the new product release activities of this year's Consumer Expo, 28 international and domestic well-known release entities brought more than 100 new products of different styles and series to the stage, and a number of products with new technologies, new materials and new processes were unveiled. The new products on the stage are on display, and there are many new ideas on the booth.
Behind the continuous iteration and upgrading of the exhibits of the CICGF is the higher pursuit of Chinese consumers for quality life, and the CICG is like a mirror, reflecting the vitality of China's economy and the new trend of consumption.
On April 16, the National Bureau of Statistics released data:
In the first quarter of this year, the national economy continued to pick up and improve, with GDP increasing by 5.3 percent year-on-year.
Consumption contributed 73.7% to economic growth, playing an important supporting role in the economic recovery.
The vitality of China's economy and the huge attractiveness of the Chinese market are also important reasons why many international and domestic companies are willing to showcase their new products at the Expo.
Jiang Ping, researcher at the National Institute of Opening Up, University of International Business and Economics: It reflects the continuous improvement of China's economy as a whole, and also reflects that China's economy continues to grow and people's living standards continue to improve, and this market must be very attractive to them. Many companies can feel the new trends and new needs of the consumer market through exhibitions or exhibitions, and then meet the needs of consumers in consumption innovation through their own product innovation.
As the first national-level exhibition in mainland China with the theme of consumer goods, from clothing, food, housing and transportation to cutting-edge technology, the CICG is full of new ideas, and the world premiere, Asia-Pacific premiere and China premiere can be seen everywhere.
Huang Huang, Deputy Director General of Hainan International Economic Development Bureau: We hope that more global brands will bring some of the brightest new products to be released here, so as to better connect with the Chinese consumer market. Of course, we also hope that China's consumer products will be released through the new product release stage of the Expo, so that the world can see that they will go global through the Hainan Free Trade Port and the platform of the Expo.
In addition to the main venue of Hainan International Convention and Exhibition Center, three new sub-venues of "Sailing Yacht", "Duty-free Shopping" and "International Health" have been added in Haikou, Boao and other places, reflecting new consumption scenarios, new fields and new highlights.
If you take a look at the Consumer Expo, where the world's top goods compete on the same stage, you will find that the charm of Made in China and Chinese brands is getting bigger and bigger. A variety of figurines at the booth attracted many visitors, and they brought a lot of creative new exhibits to this year's Expo.
Wang Tao's company has participated in three consecutive sessions of the Consumer Expo, he told reporters that the Consumer Expo can smooth the dual cycle and is an important platform for enterprises to go global.
Wang Tao, exhibitor of the Consumer Expo: In fact, our booth has been in an endless stream, and a large number of foreign friends have come to our booth. As the top exhibition in China, the Consumer Fair certainly needs to have a certain amount of sales, but this is not the core purpose. It is equivalent to a window for our external cooperation, and we hope that through the platform of the Expo, we can make more excellent partners around the world.
Like Wang Tao, many Chinese exhibitors also want to make more partners through the CICGF, so that enterprises can "go global", so the "group exhibition" to help the development of domestic enterprises is also a feature of the CICGF.
Halls 6, 7 and 8 of the main venue of the CICGF are the exhibition areas of trendy domestic products, displaying trendy domestic products and "Made in China" brands, covering all aspects of clothing, food, housing, transportation, life and entertainment. Organizing groups to expand the market and expand consumption is the goal of the pavilions in various places.
In the Guangxi Pavilion, there are not only many special products, but also some city introductions, which is also a new idea for them this year.
Li Chunying, staff of the Department of Commerce of Guangxi Zhuang Autonomous Region: In previous years, we were all cinnamon tea, cinnamon wine, and guiyi, but this time we wanted to increase the city's imprint, so we chose six regional consumption cultivation pilot cities, so that the city and goods are linked. We match Liuzhou with snail noodles, and Guilin matches with Guilin's famous cultural and creative industries. The exhibition may be a week, a time period, through the exhibition to guide consumers to our city, feel the consumption, the whole year of consumption.
From local specialties to high-tech, from promoting products to promoting cities, each booth showcased the unique charm of China's rural revitalization and the strong momentum of innovation-driven development, setting sail from the CICGF to a broader international stage.
Jiang Ping: China has its own unique traditional culture and has a lot of things with Chinese characteristics, which are very attractive to international consumers. Through the platform of the Expo, Chinese companies can show the high quality of their products to the world by actively participating in the exhibition, so that the world can better understand the Chinese culture behind Chinese consumption.
Not only does it help Chinese enterprises "go global", but the Consumer Expo, which continues to improve in scale, quality and influence, is also welcoming enterprises from all over the world to "come in" with an open attitude. In the exhibition hall of the Consumer Expo, exhibitors and buyers looking for business opportunities are busy, and the booth can be seen everywhere to negotiate transactions.
For the first time, Malaysia organized a country pavilion to participate in the exhibition, with a total of 20 companies and 60 brands participating in the exhibition. Teo Chong Di, President of the Malaysian Association for the Promotion of International Business, has participated in more than 60 Canton Fairs before coming to the Expo, and he understands the significance of the Chinese market for Malaysian companies.
Zhang Chuangdi: People now say that the world's economic market is in China, and China's further opening up of the market will be beneficial to the whole world. I believe that under the great prospect, there will be more or further exchanges and interactions between Malaysian and Chinese companies.
In addition to Malaysia, the United Kingdom, Mongolia and other countries also participated in the Expo for the first time. At the CICGF, there were not only new friends who were holding hands with the CICGF for the first time, but also many old friends. Through the Expo, foreign exhibitors have more Chinese customers, and they have changed from "returning customers" to "repeat customers".
To make China's big market a big market shared by the world, and to provide new opportunities for the world with China's new development, this year's Consumer Expo brought together more than 4,000 consumer boutique brands from 71 countries and regions, and the scale hit a record high. The CICG is like a miniature global village, where many foreign companies come to China and fall in love with China.
Jiang Ping: The recovery of the world economy as a whole is relatively weak, and geopolitical conflicts are continuous. The CICGF embodies our feelings as a great country. We have built a large platform for various countries to communicate, exchange and promote economic and trade cooperation, reflecting our commitment to building a global community with a shared future.
Openness is a clear sign of contemporary China, and more and more multinational companies are optimistic about China's huge consumer market and strong consumption potential, from exhibitors to investors, who have cast a vote of confidence in China's economy with practical actions.
Huang Huang: Since the first CICGF, we have felt that enterprises are not only coming to Hainan to participate in the exhibition, but also hoping to take advantage of this opportunity to learn more about the Hainan Free Trade Port. It is also here to open a window, so that global merchants understand that our open door will only open wider and wider, so that they can come to find some new cooperation opportunities and new growth points.
The CICG is a window into China's economy. Through the better and better CICGF, we can feel the surging momentum of China's economic development. At the same time, the CICG also reflects the full sincerity of China's high-level opening-up, which is "conducive to the sharing of opportunities in the Chinese market by all countries in the world, and conducive to the recovery and growth of the world economy".
Against the backdrop of increasing downward pressure on the world economy, the Consumer Expo, which set sail from the Hainan Free Trade Port, will not only effectively stimulate consumption potential and expand domestic demand, but also further enhance the world's confidence in China's continuous expansion of high-level opening-up.
Editor: Wu Jiahong
Source: CCTV news client