As the sales champion of the compact SUV market in February 2024, Changan CS75 PLUS has won the favor of many consumers in the market with its excellent cost performance and product strength. However, in the face of the impact of BYD Song Pro DM-i and Song PLUS DM-i, Changan CS75 PLUS seems to be a little exhausted, with 15,231 units sold in March, while Song Pro DM-i sold 27,446 units, Song PLUS DM-i sold 21,951 units, and Yuan PLUS sold 21,951 units. Obviously, young family users are more keen to choose new energy SUVs with lower car costs and better experience. So, the question is, who is still buying the Changan CS75 PLUS?
Judging by the price
Thanks to China's policy of promoting the purchase of new energy vehicles, all purchases of plug-in hybrids, range extenders, and pure electric vehicles can enjoy the benefits of exemption from purchase tax until 2025. The traditional fuel vehicles only enjoyed a short period of purchase tax halving policy dividends in the first two years, and now the purchase tax accounts for a large proportion of the purchase cost of fuel vehicles, and it is certainly not as cheap as the landing price of new energy vehicles at the same price. For reference, both the Changan CS75 PLUS and the BYD Song Pro DM-i are compact SUVs, with the former priced at 117,900-149,900 yuan and the latter priced at 109,800-159,800 yuan. Because Changan CS75 PLUS and Song Pro DM-i have cash discounts at the terminal, so if you compare the landing price separately, it is obviously the Song Pro DM-i with a lower price, which is more in line with the purchase willingness of young people.
From the point of view of power
Changan CS75 PLUS is equipped with Changan's self-developed 1.5T Blue Whale NE engine, matched with Aisin 8AT gearbox, the power performance is better than expected, the maximum power is 188 horsepower, the peak torque is 300 Nm, different from the domestic 1.5T power system of the same level, this set of power in the measured scene, 0-100km/h acceleration time is maintained at about 8 seconds2, which is better than Honda CR-V, Volkswagen Tuyue power is better, while the fuel economy remains at a mainstream level, WLTC comprehensive fuel consumption of 6.96L/100km, the official recommendation to fill 92 gasoline, if the car is used according to ideal conditions, then refer to the current 92 gasoline price (8.25 yuan / liter), the average fuel cost of this car 1.5T model is about 0.57 yuan.
In contrast, the BYD Song Pro DM-i is equipped with BYD's self-developed fourth-generation DM-i super hybrid system, which pursues a balance between power performance and economy. And different from Changan CS75 PLUS's practice of distinguishing the power of high and low configuration models, the Song Pro DM-i is equipped with the same power configuration, with a maximum power of 110 horsepower for the 1.5L hybrid engine, and a maximum power of 197 horsepower for the front motor and a peak torque of 325 Nm· m, the whole power system adopts the series-parallel mode for power output, the motor is responsible for the main power output under low-speed working conditions, in the medium and high-speed working conditions, the engine participates in direct drive, at this time the power is the most powerful, the official 0-100km/h takes 8 seconds 3, the average fuel consumption under WLTC comprehensive working conditions is 2.87L/100km, and the average fuel consumption under the feeding state is 5.3L/100km.
Judging from the book parameters, based on the more dominant price of the Song Pro DM -i, the car has further strengthened its dominant position through the plug-in hybrid system, and the refueling number is also 92 gasoline, even under the condition of not charging and only refueling, the cost of using the car is not high. In addition, the Song Pro DM-i is also equipped with a lithium iron phosphate blade battery pack, with a pure electric range of 71 km for the low-end model and 110 km for the high-end model. Because the whole series of this car supports DC fast charging with a maximum charging power of 18kW, and supports 3.3kW external discharge, it is also more convenient and economical to use electricity for daily travel.
From the point of view of product positioning
Changan CS75 PLUS market positioning is young and active, in terms of appearance, interior design shows a product concept that caters to the aesthetics of young consumer groups, and the product design meets the needs of young family users, positioning compact SUV, body size is 4710/ 1865/1710 mm, wheelbase 2710 mm, the size is not too big compared to the same level, the rear platform is a flat design, the second-row backrest angle supports adjustment, the third generation from the sub-low-end model, standard front seat heating, plus a smooth car machine experience and the standard 360-degree panoramic image of the whole system, the attraction of young users is no less than that of Honda CR-V.
On the other hand, the BYD Song Pro DM-i, after the facelift and upgrade, the product power also presents a young and lively style. In terms of size, the body size of this car is 4738/1860/1710 mm, and the wheelbase is 2712 mm, which is slightly larger than the Changan CS75 PLUS. In addition, the angle of the backrest of the second row of this car also supports adjustment, and the rear passengers are more comfortable for long-distance rides, but the front seat heating function is only enjoyed by the top model, and the smoothness of the car machine is also good, and it is also equipped with a 360 panoramic image as standard, and on this basis, the front parking radar is added to the whole system, although the entry version of the active safety configuration is not as rich as Changan CS75 PLUS, but it is enough to meet the needs of daily travel.
epilogue
As a fuel SUV, although Changan CS75 PLUS has certain advantages in market positioning and product reputation, it has deficiencies in fuel economy, power and intelligence. In order to maintain market competitiveness, Changan CS75 PLUS needs to make more efforts to improve product strength and optimize product structure. At the same time, for consumers who still choose Changan CS75 PLUS, they may value the vehicle's cost-effectiveness, driving experience and existing brand loyalty, which are all important aspects that Changan Automobile needs to continue to maintain and improve. What do you think about this? Everyone is welcome to leave their opinions in the comment area.