Located in Beijing, the capital of China, Yueshengzhai has become a shining pearl in the cultural heritage of Chinese cuisine with its long history spanning more than 200 years and its unique sauce beef and mutton production skills. The story of its birth, development and inheritance not only outlines a picture of the bustling capital, but also reveals the endless charm of the traditional food culture of the Chinese nation.
Birthplace and start-up period
The birthplace of Yueshengzhai is just west of the Qianmen Arrow Tower in old Beijing, close to the south side of Xiyueqiang Road, and this geographical location gives it the word "Yue" in its name, which means "Yueyue Prosperity". According to historical records, Yueshengzhai began in the 40th year of Qianlong in the Qing Dynasty (1775 AD), and the first treasurer Ma Qingrui was a young man of the Hui nationality, born in the 10th year of Qianlong in the Qing Dynasty (1745). At that time, Ma Qingrui lived in Niujie in Nancheng, although his family was poor, but he seized the opportunity with his diligence and wisdom to create this food legend.
Founder Ma Qingrui and entrepreneurial background
Ma Qingrui showed business acumen and pragmatism as a teenager. At the age of seventeen or eighteen, he was introduced to the Imperial Palace Rites Department as a temporary servant, responsible for taking care of the offering table for the ceremonies. At that time, the sacrifices after the sacrifice were often distributed to the staff, and Ma Qingrui saw a business opportunity in it. Once, he got a sheep and sold it, and he started his meat business. He first bought the mutton after the sacrifice at a low price, and then made the mutton in sauce himself and sold it, and quickly won market recognition for his unique craftsmanship and rich flavor of the sauce.
The characteristics and inheritance of Yuesheng Zhai
The core feature of Yuesheng Zhai is its sauce beef and mutton making technique, which adheres to the traditional Hui cooking method and incorporates the sophistication and sophistication of the imperial cuisine. Ma Qingrui's hand-blended secret sauce and rigorous material selection and processing process make Yueshengzhai's sauce beef and mutton have good color and fragrance, and they have been warmly welcomed by the public as soon as they were launched. With the passage of time, Yuesheng Zhai gradually established a brand and became famous, not only deeply loved by the people, but even became the supplier of royal imperial meals for a time.
Inheritance and development
After more than 200 years of ups and downs, Yueshengzhai has been inherited and developed in the persistence and innovation of the family and successive generations of leaders. From Ma Qingrui's start-up shop, to the later establishment of stores and production facilities with the support of the government, to the large-scale operation of modern society, Yueshengzhai has always maintained respect for traditional craftsmanship and insistence on quality.
With the changes of the times, Yueshengzhai continues to adapt to market demand, keep pace with the times, and at the same time do not forget to promote traditional culture, and promote this gastronomic heritage carrying historical memory and national emotions to the world stage.
epilogue
Yueshengzhai, this food palace that travels through time and space, has witnessed the memory of the taste buds of several generations, and also witnessed the continuous food culture of the Chinese nation. It is a food business card of Beijing, and it is also a vivid case of China's traditional time-honored brand standing still and lasting for a long time.
Behind every bite of beef and mutton overflowing with sauce, there is an ancient and vivid history, a ingenuity passed down from generation to generation, and a nation's unswerving love and pursuit of food culture.
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