Recently, Liu Qiangdong, the founder of the e-commerce giant JD.com, actually played live broadcasting, which in itself is enough to attract the attention of the public. But what is even more surprising is that he did not appear in real people, but used the novel technological means of digital humans.
The new thing of digital human live streaming quickly sparked heated discussions on social media, and people wondered: what kind of experience is this?
The online review is as follows:
The live broadcast of digital humans seems to be another leap in technology, but in fact it is just an application of AI technology.
To put it simply, a digital human is to capture a person's movements, voice, and expressions through AI technology to generate a similar avatar. This avatar can mimic the movements and voices of the original person, and can even have simple conversations. In the field of live streaming, digital humans can be used as stand-ins for anchors to introduce and promote goods.
However, this seemingly advanced scientific and technological means has aroused a lot of doubts in the eyes of the audience.
Someone joked: "Digital people bring goods, so can we use digital people to watch live broadcasts?"
More people are concerned about the authenticity and reliability of digital humans. After all, in live streaming, the significance of real people is not only to display products, but also to build trust and connection with the audience. Although digital humans can imitate human appearance and voice, they cannot replicate human emotions and attitudes.
Therefore, when there is a problem or mistake in the live broadcast of digital people, the audience often has a sense of distrust about it.
Liu Qiangdong, as the founder and public figure of JD.com, has a certain commercial value and brand effect in his live streaming. However, when he chose to use digital humans for live streaming, this effect seemed to be weakened a lot. When watching live broadcasts, viewers often feel uncomfortable and even disgusted by the unnaturalness and stiffness of digital humans.
In addition, the interaction and expression ability of digital people in live streaming is far less than that of real people, which makes it difficult for the audience to have a desire to buy.
Of course, we can't deny the advantages of digital human live streaming in some aspects. For example, digital humans can achieve 24-hour uninterrupted live broadcast, which is very beneficial for some products that need to be displayed for a long time. At the same time, digital humans can also carry out accurate sales and marketing according to preset programs, so as to improve sales efficiency. However, these advantages may seem insignificant in the face of audience experience and trust.
In the long run, digital human live streaming may play an important role in some specific fields and scenarios, but there is still a long way to go before it can completely replace the status of real people. After all, the core of live streaming lies in the communication and trust between people, which cannot be completely replaced by any technology.
Otherwise, what grade would I have eaten the same breakfast as Brother Dong?
Although Liu Qiangdong's digital human live streaming has attracted a lot of attention and discussion, it also allows us to see the limitations and challenges of digital human technology in the field of live streaming. As consumers and viewers, we prefer to see a real, emotional, and interactive live streaming experience, for example, when Dongge eats a bite, I immediately buy a box.
In the future, with the continuous advancement of technology and application innovation, we may see more interesting and practical digital human application scenarios. But I still want to see real people.
If it's possible, let the milk tea sister come once, and I'll have to brush this rocket.