Xiaomi SU7The official version was delivered ahead of schedule, and today many places began to pick up the car! Lei Jun responded to the "low cost performance": Don't talk about cost performance in an industry with huge losses
Edited: Huang Sheng
At 4 p.m. on April 18, Lei Jun, founder, chairman and CEO of Xiaomi, started a live broadcast on Douyin to "talk about the 20 days since Xiaomi SU7 went on sale" with netizens.
Lei Jun said in the live broadcast that the official version of Xiaomi SU7 has started to pick up the car in many places today, and the delivery originally planned for the end of April has been advanced to April 18.
In addition, in response to some netizens who think that Xiaomi SU7 is not cost-effective enough, Lei Jun responded in the live broadcast room that pure electric car companies are basically not profitable, and there is an outrageous one with a loss of more than 100,000 yuan. "Don't talk about cost performance in an industry with huge losses, pure electric cars are basically loss-making. ”
Lei Jun:
Xiaomi SU7 sales are 3 to 5 times higher than expected
Lei Jun said that the sales of Xiaomi SU7 are 3 to 5 times higher than expected, which is also a more painful point. But the partners are more powerful, and the speed is very fast.
In response to a question about whether Xiaomi cars have been successful, Lei Jun said that it is too early to talk about whether Xiaomi cars are successful, but the first stage is considered a success. The car-making cycle is relatively long, Xiaomi is a long-term enterprise, and now it needs to grasp the quality of the car and serve customers well.
Lei Jun said that Xiaomi's car delivery center currently covers 29 cities across the country, and these cities cover the main market for new energy vehicles. By the end of this year, Xiaomi car delivery centers will cover 40 cities. Lei Jun also revealed that Xiaomi SU7 has started the delivery of the official version of the model in Beijing and Shenzhen today.
Image source: Photo by reporter Zhang Jian
The average loss of each SU7 sold is 6,800 yuan? Xiaomi executives responded: The information deviation is large
On the evening of March 28, Xiaomi SU7 was officially launched and pre-ordered, and on April 3, Xiaomi Auto officially started delivery at delivery centers in 28 cities across the country. "Xiaomi Auto Dading has exceeded 100,000 orders, and the number of locked orders has also exceeded 40,000 orders. At the first batch of Xiaomi SU7 delivery ceremony, Lei Jun, chairman of Xiaomi Group, revealed.
According to Citigroup's forecast, Xiaomi will lose an average of 6,800 yuan per SU7 sold in 2024, and the entire car-making business is expected to lose as much as 4.1 billion yuan. "It shouldn't be a big problem, Mr. Lei has prepared 100 billion on the books, and this money is simply drizzle. On April 15, Yuan Xuanhua, co-founder of Shenzhen Freedom Leap Technology Co., Ltd., commented on his Weibo.
In fact, at the Xiaomi SU7 launch conference, Lei Jun once admitted that Xiaomi SU7 was selling at a "loss of money". "Xiaomi SU7 sold for 215,900 yuan and lost money, and 245,900 yuan actually lost money. Originally, the Max version was planned to be 350,000 yuan, but considering that the market was really too volatile, the final price was determined to be within 300,000 yuan. Lei Jun said.
A Xiaomi auto supplier who did not want to be named also told reporters that there are many cases of losing money and selling new cars when they are just launched, and the more they sell, the more they lose. "The price of the parts provided by the supplier is worth the price of the new car, but the R&D investment, plant and employees in the early stage may not be counted. The above-mentioned unnamed Xiaomi car supplier revealed to the "Daily Economic News" reporter.
On April 15, Xu Jieyun, special assistant to the chairman of Xiaomi Group and deputy general manager of the marketing department in China, responded to Citigroup's report on the Xiaomi SU7 forecast released on his personal Weibo, saying that "this information may be quite biased." ”
Image source: Sina Weibo (@徐洁云)
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