There is no trouble in the eighth day of the first month
Edit丨No worries about the eighth day of the first month
Preface
Pinduoduo's stock price plummeted on the hot search, and the stock price has been falling since April, Pinduoduo has become one of the three giants in the e-commerce industry in a short period of time with its low-price route, compared to the number of users that Taobao has saved for many years, Pinduoduo is like a dark horse that suddenly came out.
However, Pinduoduo opened high and went low, and the new shopping method made netizens tired, obviously sitting on 780 million users, but still evaporated hundreds of millions of market value overnight, and netizens said that they were all self-inflicted.
What exactly has Pinduoduo done that makes netizens disgusted?
1. A new way of shopping
In the traditional impression of many users, if you buy something online, for example, on Taobao, you can go to the search page, search for what you want, and then compare the three to place an order, or add to the shopping cart and buy everything you want to buy together.
But after Pinduoduo is opened, find the item you want to buy, and share the link with your friends to spell the order, one person buys 5 yuan a piece, and two people buy 3 yuan 5 a piece.
This method has attracted the likes of many users, and it can increase stickiness through the user's many shares.
If you can't buy it if you don't succeed, or if you go to a friend every time you go to make a single order, will your friend also feel troublesome, but in fact, this is not the reason why Pinduoduo loses the most users, but more because Pinduoduo always launches free red envelopes.
For example, what is "Women's Day, a huge amount of red envelopes are free to receive!", and then he will click on the "red envelopes" layer by layer according to his instructions, and tell you at the end, congratulations, there is 0.1 left to withdraw smoothly.
But if you want to get this 0.1 to the account, you must help through the user, so many people do not hesitate to use all their friends in the address book in order to get these hundreds of dollars, and when there is finally 0.01 yuan left, Pinduoduo tells you again, let you save diamonds.
This is not over, after saving diamonds and ingots, I will send you a few so-called couplets after the ingots, which look very simple 0.1 yuan, and you may find more than 50 people who can't withdraw it.
It takes a lot of time to find someone, and you have to talk to people with a begging attitude, and it takes a lot of time to find these dozens of people, and in the end you find that you haven't got the money, and the time is wasted.
Many netizens uninstalled Pinduoduo directly, but some friends still asked them to help click the link, so they could only download it, and delete it after clicking.
In this way, Pinduoduo loses a large number of users, if you really want to send red envelopes to users, there is no need to get 400 600 every time, get 40 yuan, 60 yuan to find three or five people to help, maybe there will not be so many users lost.
In the evaluation of Pinduoduo in the application market, there are many people who complain about this problem, and I hope that Pinduoduo officials can pay attention to it.
However, the sudden evaporation of market value cannot be caused by one or two people uninstalling the software, everyone knows that Pinduoduo is creating a low-price route, but not everything is cheap, some laptops are similar to Taobao and Jingdong, but netizens found that more than half of the things bought back by Pinduoduo are fakes.
2. Infringement of intellectual property rights Illegal sale of counterfeit products
Since the establishment of Pinduoduo, many things are indeed cheaper than the same platform, for example, the same brand of toilet paper sells for ten yuan elsewhere, but Pinduoduo sells six or seven yuan here, but when users get their hands on it, they find that it seems to be a little different from the original product.
It may be that a certain pattern on the packaging is the opposite of the genuine product, or a pack of paper is 300 draws, but Pinduoduo buys 260 draws, cutting corners and counterfeiting products at the same time.
In China, copyright awareness is engraved in everyone's mind, a thing is whoever it is, like a star in the entertainment industry singing, other people's songs can't be sung casually in front of the public, Pinduoduo's behavior seriously infringes on intellectual property rights, and there is an illegal sale of counterfeit products.
The severity of the matter has alarmed the investigation of the US market regulatory agencies, which is also the reason for the collapse in market value.
In particular, many college students do not have enough living expenses, and buying things in Pinduoduo is also in line with their shopping concept, and this time the image of Pinduoduo is damaged, and at the same time it is questioned by consumers.
Some people think that Pinduoduo has 780 million users, and such a large number of users can't be saved? This depends on Pinduoduo's attitude, and the relevant staff intervene to remove some outrageous fakes from the shelves, and at the same time denounce the sellers of these fakes.
The Internet is not a place outside the law, and you can't sell things illegally on it just because Pinduoduo is popular, and you can't rush to a large number of merchants because the cost of cushions is cheaper than other platforms.
In the future, you should still think about it a little, refer to the business qualification certificate of the settled business, and refer to the food safety qualification certificate if you are selling food.
However, it is impossible for Pinduoduo to collapse in a short period of time, after all, there are still many solid guardians of it, and they put advertisements on a large scale, whether it is a variety show or a Spring Festival gala.
Pinduoduo can always be seen from all corners, Pinduoduo has accumulated a large number of user groups through the platform, coupled with relatively good after-sales service, users can be left.
I have to say that other platforms still have to learn about Pinduoduo's after-sales service, if it is really a problem with the product itself, Pinduoduo will refund the full amount directly without saying anything, which many platforms cannot do alone.
(Disclaimer) The process and pictures described in the article are from the Internet, and this article aims to advocate positive social energy and no vulgar and other bad guidance. If it involves copyright or character infringement issues, please contact us in time, and we will delete the content as soon as possible!
Primary sources
Xinzhou.com - "Pinduoduo: Earned 60 billion last year, and the market value caught up with Ali"
Beijing News - "Tens of billions of subsidized users exceeded 620 million, and Pinduoduo released the "11.11" closing battle report"
21st Century Business Review - "Invest 11 Billion Yuan, Pinduoduo Increases Transformation"