Milan, Italy, April 15, 2024 – illy coffee will be presented at Milan Design Week. illy, an international coffee brand of high quality and sustainability, will be showcasing its unique combination of aesthetics, innovation and sustainability at the Salone del Mobile in Milan and at several important events in the city, in line with the theme of the 62nd edition of the fair, "Materia Natura".
In the bustling streets of Milan's design district, visitors can enjoy the richness of illy's 100% Arabica Classic Blend at any time. At the same time, they can also appreciate the first-line design trends in the showrooms of many well-known high-end brands. These brands include Dedon, Lissoni & Partners, Kartell, Molteni, Moroso, Interni, Phaidon, Poltrona Frau, Unifor, Valcucine, Cappellini, We Are Ona and Vanity Fair.
Fiera Milano Rho is the center of the exhibition and attracts a lot of attention. As the coffee partner of the fair, illy coffee will provide architects, designers and journalists with a space to connect and relax. Areas such as the Red Lounge, the International Business Lounge and the Café della Stampa create an ideal space for people to enjoy coffee, exchange ideas and network. Here, Kartell's Re-Chair collection, made from recycled coffee capsules and brought to life by renowned designer Antonio Citterio, has become a highlight of the show, perfectly illustrating the harmonious symbiosis of environmental protection and design.
Milan Design Week will be an opportunity for illy coffee and Kartell to deepen their collaboration. Following the success of the Eleganza armchair and Re-Chair in 2023, designer Philippe Starck's new A.I. That's where the CONSOLE comes in. This furniture is an innovative expression of artificial intelligence's quest for essence and elegance. Inspired by the lines of the A.I. collection, the A.I. CONSOLE brings a simple yet personal touch to the entrances and corridors with its slim shape and central leg. Versatile and suitable for a variety of occasions, this furniture is available in a variety of white, black, grey and burnt orange options. It is worth mentioning that A.I. Console is made from recycled illy Iperespresso capsules, which not only demonstrates the determination of the two brands to deepen their cooperation, but also reflects their vision to provide consumers with a wider and better choice of products through innovation and upcycling.
(A.I. Console:由废弃illy意利咖啡 Iperespresso胶囊制作而成)
Cristina Scocchia, CEO of illycaffè, said: "Together with Kartell, we are committed to driving innovative and sustainable production processes. That's why we've successfully implemented an innovative solution to turn recycled discarded coffee capsules into designer pieces. This partnership not only allows us to fully express, interpret and promote the values of strategy, innovation, quality and aesthetics that illy has embraced for more than 90 years, but also marks a solid step forward in the integration of environmental protection and creativity to contribute to the sustainable development of the industry. ”
(Cristina Scocchia, CEO of illycaffè)
Lorenza Luti, Marketing & Retail Director at Kartell, explains: "The A.I. CONSOLE is the third Kartell product we have made with illy coffee capsules and marks another step forward in our quest to combine technological innovation with sustainability. Thanks to the close collaboration between Kartell and illy, we have succeeded in launching unique products in 2022: designer creations that are not only functional, but also environmentally sustainable. ”
From now until April 21, illy Caffè's flagship store on rue Monte Napoleone will be undergoing A.I. POP-UP DISPLAY AT THE CONSOLE. This exhibition not only injects a unique Italian design atmosphere into the flagship store, but also demonstrates the in-depth cooperation and strong commitment between illy coffee and Kartell in the field of sustainable development.
(illy Caffè flagship store on rue Monte Napoleone)
In addition, this year's new installation is "Cross Vision for the Future", presented by illy and Kartell at the press office of the Interni magazine of the National University of Milan. From 15 to 28 April, the press office will be transformed into a space of creativity and inspiration, taking visitors on a journey through the senses. Here, different shapes and rich colors intertwine as if to transport people to a faraway land where Arabica coffee beans are abundant. Coffee, an indispensable part of everyday life, is also a meeting point for cultures and traditions from all over the world. Created by Carlo Bach, illy's Artistic Director, the event not only showcases Italian expertise, but also seeks to connect with cultures from around the world. At the same time, the exhibition is also committed to continuous research, innovation and experimentation, and always practices the core concepts of sustainable development and environmental protection. In particular, a series of chairs made from recycled coffee capsules and the new A.I. CONSOLE are on display in the exhibition area, which are undoubtedly a highlight of the exhibition as eco-friendly design works created in collaboration with Kartell, perfectly interpreting the modern concept of recycling and green design. In addition, the two lounges have been thoughtfully designed to be ideal areas for casual socialising, providing a comfortable environment for creativity and productivity for creative and other work. In short, it blends design aesthetics and functionality to create an engaging and experiential space that opens up new sensory experiences for visitors.
（Cross Vision for the Future）
About illycaffè
illy Coffee is an Italian family-owned company founded in Trieste, Italy in 1933 to provide high-quality coffee to consumers around the world. illy coffee is made from 9 varieties of 100% Arabica coffee beans in classic proportions. illy is constantly improving coffee technology and actively promoting the advancement of coffee technology in the world. In order to establish sustainable partnerships with coffee farmers, illy established the "Coffee Quality Award" in Brazil in 1991 and the "Ernesto Illy International Coffee Award" in 2016, respectively, and buys high-quality coffee beans at prices higher than those of the New York futures market. In 2019, illy reaffirmed its commitment to pursuing a sustainable business model that combines environmental and social issues by adopting the status of Società Benefit [bene-fit Corporation] and incorporating this commitment into its charter. In 2021, illy became the first Italian coffee company to be certified as a B Corp, thanks to its commitment to complying with high environmental and social performance standards. Today, illy is present in more than 140 countries around the world, with a turnover of 595.1 million euros in 2023.