Text: Understand the original Chedi Li Dezhe
According to European Automotive News, citing Reuters, Chery Automobile signed a joint venture cooperation agreement with EV Motors, a local Spanish company, to take over a plant of Nissan Motor in Barcelona and produce new Chery cars locally.
Chery Automobile signed a joint venture agreement with EV Motors, a local Spanish company
It is understood that the two sides will formally reach an agreement this Friday. The joint venture will initially produce the Chery Omoda model at a local plant, followed by EV Motors products in the fourth quarter of this year.
According to the report, the Spanish government did not disclose whether it would provide subsidies to Chery, but local authorities said that they would help train employees at the former Nissan car plant to facilitate a quick transition.
In January this year, Chery Automobile officially said that it would launch three brands in the European market within two years, and would launch three new models for each brand. At that time, the person in charge of Chery Europe told foreign media that Chery did not want to be positioned as a cheap product locally, but hoped that the new car would be equally competitive in the European market. In addition, if it successfully lands in Europe, the company will also consider setting up a factory there.
Chery's overseas export sales in 2023 will be close to 940,000 units
According to sales data, Chery Automobile's sales in 2023 will reach 1.9 million units, a year-on-year increase of 53%, of which overseas export sales account for nearly half, nearly 940,000 units.
It is worth mentioning that with the continuous improvement of the competitiveness of Chinese brand cars overseas, Europe has gradually become an important destination for Chinese car companies to go overseas. At present, it is known that BYD's first factory in Europe has been confirmed to settle in Hungary, in addition, such as SAIC, Changan, including some new Chinese car companies are also actively selecting sites to build local factories in Europe.
Industry insiders pointed out that the European Union's protective measures for the local auto industry have made Chinese auto exports to Europe face greater challenges. Choosing to build a factory in Europe can avoid potential trade risks and lay a solid foundation for car companies to promote localized and sustainable operations in Europe.
Chery Automobile plans to launch three brands in the European market within two years
Foreign media pointed out that Spain is the second largest car producer in Europe after Germany, and Spain launched an "ambitious plan" in 2020 to attract electric vehicle and battery manufacturers to invest in the country. Subsequently, Renault Group and Volkswagen Group announced their investment plans in Spain.
However, for all Chinese automakers, the stringent overseas regulatory and market environment will become a "stumbling block" to a greater or lesser extent, so no matter which country they "settle in", they should respond to various challenges with a positive attitude.