Reporter Luo Chen
From April 12th to 14th, the 8th China International Food and Ingredients Expo and the 2nd China International Prefabricated Food Industry Expo (hereinafter referred to as the "Expo") with the theme of "Eat Whole Foods and Beauty, Foresee 'Taste' to come" were held in Guangdong Modern International Exhibition Center, Dongguan City, Guangdong Province. On the 14th, the organizing committee held a summary meeting to inform the "report card": according to incomplete statistics, the on-site contract amount during the exhibition has exceeded 30 billion yuan, and more than 100 procurement and cooperation agreements have been reached; as of the time of data release, the exposure rate of graphic and video release information has exceeded 40 million, and the number of online viewers of e-commerce live broadcast competition and live broadcast promotion has exceeded 120 million, and the sales volume has reached 110 million yuan, which has greatly enhanced the attention of the whole society to the healthy and sustainable development of the agricultural and food industry.
The audience tasted food in the Hengxing Food Food Tasting Area
Domestic exhibition area: rich and high-quality products, the development of the whole agricultural industry chain has obvious advantages
"The Chinese government has always regarded food security as the top priority in its governance, and has made remarkable achievements in implementing the new national food security strategy. Zhang Shaogang, vice president of the China Council for the Promotion of International Trade, said at the opening ceremony of the expo that the China Council for the Promotion of International Trade attaches great importance to promoting the development of new agricultural models and new formats, and will continue to give full play to its own institutional advantages to expand the international circle of friends in agricultural and food trade, promote the integrated development of the industrial chain and value chain of agricultural and food products, promote the high-quality development of agriculture, and accelerate the construction of a trade power and an agricultural power.
During the three-day expo, many places across the country displayed a variety of agricultural products and processed foods in their respective exhibition areas.
As a major agricultural province, Shandong has abundant and high-quality agricultural products, obvious advantages in the development of the whole industrial chain, and outstanding deep processing capacity of agricultural products, which occupies a special position in the overall situation of stable production and supply in the country. At the expo, Chen Ping, vice governor of Shandong Provincial People's Government, said that Shandong hopes to strengthen the docking and trade cooperation of agricultural products with various provinces and cities, including Guangdong and enterprises from all over the world, to jointly promote the development of agriculture to achieve higher quality.
"Participating in the Dongguan Food Expo for the first time, our seafood dumplings are well received by consumers in the south. Wang Minghui, general manager of Jixiangyuan, a dumpling brand from Yantai, Shandong, told reporters that the company's production of "Yangma Island seafood dumplings" is China's intangible cultural heritage, with a history of 120 years of traditional skills, because of its high nutritional value and unique flavor, it has been loved by more and more consumers in recent years.
Visitors buy gourmet products at the Xinjiang Baicheng Fresh Food booth
In the Xinjiang exhibition area, prefabricated dishes such as large plate chicken, spicy sheep's trotters, thin-skinned buns, and baked buns, as well as special products such as Xinjiang camel milk and salmon chili sauce were well received by the audience.
Zhang Yihua, director of the marketing department of Xinjiang Baicheng Fresh Food Group, introduced, "We have established two major systems of Baicheng fresh food industry chain and temperature control supply chain through the 'shared central kitchen' model, and realized the construction of a complete catering supply chain with traceable quality and safety, and reverse traceability, thus forming an agricultural product logistics channel supported by the fruit and vegetable planting and breeding base in Xinjiang and the vegetable procurement base outside Xinjiang (Shouguang, Yibin, Xianyang, Pingliang), and the large circulation of agricultural products in and outside Xinjiang has been realized." ”
Camel breeding has a long tradition in Xinjiang, and in recent years, with the continuous discovery of the nutritional value of camel milk, the camel of the desert boat has become an "industrial boat". "The whole body of the camel is a treasure, and the market for camel hair, camel meat and camel milk has broad prospects. Bi Rong, marketing director of Xinjiang Youcamel Dairy Co., Ltd., said that with the increasing demand for camel series products in the international and domestic markets, the enthusiasm for the development of camel breeding in Aksu is high.
At the booth of Xinjiang Xierdan Food Co., Ltd., the fragrant chili sauce attracted many consumers. Feng Yelei, manager of East China of Syldan Company, introduced that the company takes snow lotus pepper shreds as its main product, and all raw materials are purchased locally from Xinjiang, and tries its best to tap local high-quality agricultural and sideline product resources. In recent years, the company has been actively innovating and has developed many new flavors of chili sauce. After the salmon in Nileke, Xinjiang "went out of the circle", the company quickly developed a new salmon chili sauce, which was repeatedly inquired by consumers and intended customers at the expo. "Salmon chili sauce has been very popular with consumers since it began to be sold in Xinjiang specialty stores and Tmall flagship stores this year, and we will increase production to meet consumer demand for new flavors. ”
The Inner Mongolia exhibition area not only has the fragrance of beef and mutton, but also a variety of delicious agricultural products such as corn and melon seeds. "Heart-to-heart melon seeds are made of original sunflower seeds and salt-baked pumpkin seeds, which are baked in a microwave low-temperature staged production process, crisp and fragrant, with no peeling appearance, clean and not dirty hands, slightly sweet and not hot. Qin Gang, chairman of Bayannur Xinlianxin Food Co., Ltd., said that the company has insisted on hand-selecting each one by one for more than 30 years to ensure the quality of each melon seed and let consumers eat at ease.
"In this exhibition, we have carefully organized more than 300 kinds of products from 82 companies, and sincerely look forward to in-depth exchanges and pragmatic cooperation with enterprises from all over the country. Han Jiangang, a first-class inspector of the Department of Agriculture and Animal Husbandry of the Inner Mongolia Autonomous Region, introduced that Inner Mongolia is the largest ecological function area in the northern part of the mainland and the main production area of agricultural and livestock products, and is also a veritable "granary, meat depot, milk tank, and cashmere capital" in the country; Inner Mongolia has complete elements of mountains, rivers, forests, fields, lakes, grasses and sands, water is clean, soil is clean, agricultural and livestock products are rich and of good quality, there are more than 4,200 green foods and organic agricultural products, the number of famous, special and excellent new agricultural products ranks first in the country, and the quality and safety pass rate of agricultural and livestock products in the whole region has remained above 97% for five consecutive years.
In recent years, the rapid development of the wine industry in Ningxia has turned this former Gobi desert into a treasure land rich in high-quality wine grapes. Today, 138 million bottles of wine go from here to the world every year, generating considerable "purple economy" benefits.
The audience learns about Ningxia wine at Hewei Winery
Zhang Zhenxu, general manager of Hewei Winery (Ningxia) Co., Ltd., said: "The popularity of domestic wines is getting higher and higher, and '38 degrees north latitude' and 'eastern foothill of Helan Mountain' have gradually become two labels that consumers are very recognized. It's a great honor for us, but also a pressure. We will continue to focus on product quality and strengthen communication with the outside world, so that better 'Helan Eastern Foothill' wines can bring a better experience to more consumers." ”
"We are a French wine importer, and in recent years, with the continuous improvement of the construction of wine producing areas such as Ningxia in the mainland, and the increasing attention of consumers to domestic wines, we have also started the production and sales of domestic wines, and the response has been quite good. Wang Ying, chairman of Guangdong Etinburg Liquor Co., Ltd., introduced that in 2022, the company reached a cooperation with Ningxia Helan Mountain Winery, and as a key project, it received strong support and support from the governments of Guangdong and Ningxia. "Dongguan is the first batch of national new urbanization comprehensive pilot areas, in 2021, Ningxia was approved as the national grape and wine industry opening and development comprehensive pilot zone, is the country's first national characteristic industry comprehensive pilot zone, in the exploration of reform and opening up, a lot of Dongguan's experience is worthy of our learning and reference. Xu Yubo, member of the Party Working Committee and deputy director of the Management Committee of the Wine Industrial Park at the eastern foot of Helan Mountain in Ningxia, said when talking about the cooperation between the two places.
"In recent years, the quality of raw materials in the mainland has become better and better, the price is appropriate, and the choice is abundant, and we have built a factory in Zhuhai, and now we are more and more inclined to purchase directly from the mainland. Wu Jinzhong, manager of China Macau Dongling Group Co., Ltd., said that with the developed logistics system and perfect supply chain in the mainland, the advantages of production and processing in the mainland are becoming more and more obvious.
International exhibition area: more recognition and more signing, win-win cooperation is the trend
"At this expo, Saudi Arabia's Magar Company has signed a date purchase and sales agreement with Shenzhen Quanshi Supply Chain Company with an annual sales volume of 10 million US dollars, which will be completed in four phases. At present, the first phase of the purchase and sale agreement of 3 million US dollars has been fulfilled. Dr. Ma Xuezhong, Chairman of the China-Arab Industrial Investment Fund, the Chinese partner of Magyar and the director of the China-Arab Friendship Association, introduced the Saudi Arabia exhibition area.
Saudi Arabian exhibitor Nasser Ruhaibi shows reporters the low-sugar "Ajwa dates"
"This is the first time that we have led Arab countries to participate in the Chinese food exhibition, this time we brought the Arabian region's special food dates, which are sweet and nutritious, which can be used as a staple food, as well as a non-staple food for fruits, and also as a high-quality raw material for sugar and pastries. Nasser Ruhaibi, chairman of Mazari Agricultural Products Co., Ltd., said that at the food expo, Chinese customers, especially those in Guangdong, were full of praise for the dates. It is worth mentioning that they have previously learned that Chinese consumers have a high awareness of "sugar reduction", and they have specially brought a low-sugar version of "Ajiwa dates", which is particularly popular, which can create new consumer groups and bring new business opportunities to Chinese companies.
Next year marks the 20th anniversary of the establishment of a comprehensive strategic partnership between China and Spain, and at this Expo, Dongguan City and Baeza City, Andalusia Autonomous Region, Spain, signed the "Memorandum of Understanding on Common Development, Friendly Cooperation and Exchange Relations", involving cooperation in many fields such as economy and trade, agriculture, culture and tourism. Lgnacio Antonio Montoro Fernandez, First Deputy Mayor of the City of Essa, said that Baeza produces a wide range of olive-related products, especially olive oil, which can produce more than 1 million kilograms per year. "The expo is a good international platform, providing a unique opportunity for Spanish agricultural and food enterprises to connect with the Chinese market, and we hope that the two sides can complement each other's advantages, win-win cooperation, and continue to deepen cooperation in agricultural trade. Montoro said.
The Democratic Republic of the Congo (DRC) ambassador to China, Balumuene, believes that with the strong support of the Chinese government, the DRC's coffee, palm oil, cotton, cocoa, fruits, seafood, spices and other agricultural products have been exported to China duty-free. The DRC will continue to strengthen sustainable infrastructure construction and improve the business environment to attract more foreign investment into the agri-food industry and promote the solution of food and nutrition security in the country.
According to the data of the organizers, the exhibition hall of this expo covers an area of more than 50,000 square meters, with more than 1,500 exhibitors, more than 20 participating countries and regions, more than 5,000 professional buyers, 26 concurrent activities, and a total of 31 provinces (autonomous regions and municipalities directly under the central government) and more than 20 countries and regions outside the country participated. At the summary meeting, Ma Hongtao, director of the Agricultural Trade Promotion Center, said that the exhibition focused on displaying new products, new technologies and new services in the agricultural and food industry, bringing together the wisdom of all walks of life at home and abroad, discussing the development of global agricultural and food trade, discussing mutually beneficial and win-win cooperation plans, and promoting the upgrading of the agricultural and food industry and the high-quality development of trade.