On April 18, sponsored by Liaoning Time-honored Brand Enterprise Association, Jilin Time-honored Brand Enterprise Association, Heilongjiang Time-honored Brand Enterprise Association, undertaken by Liaoning Planning Society and Shenyang Hengyi Exhibition Co., Ltd., co-organized by Shenyang Shengjing Family Operation Co., Ltd. and Liaoning Liaoce Cultural Industry Development Group Co., Ltd., and supported by Shenyang Deshi Cold Food Products Co., Ltd. on April 18, 2024 - On the 21st, it officially kicked off at the Liaoning Industrial Exhibition Hall.
The main purpose of this expo is to actively respond to the Ministry of Commerce's 2024 "Time-honored Brand Carnival" series of activities to promote consumption, coordinate online and offline, and continue to promote throughout the year, so that the masses can have more sense of gain and happiness in the process of tasting time-honored brands with higher quality commodity supply and more novel consumption scenarios. In order to conscientiously implement the "Opinions of the Ministry of Commerce and Other 8 Departments on Promoting the Innovation and Development of Time-honored Brands", promote the integrity and innovative development of time-honored brands, inherit the excellent traditional Chinese culture, enhance the value of national brands, and stimulate the potential of domestic consumption. Implement the government's "three major articles" on structural adjustment, "transform and upgrade time-honored brands" related deployment, give full play to the positive role of time-honored brands in comprehensively promoting consumption and promoting the excellent traditional Chinese culture, better meet the people's growing needs for a better life, and let more people like the Northeast, take root in the Northeast, and revitalize the Northeast.
This year's expo has been greatly upgraded in terms of form setting, content composition, application of new technologies, exhibitor selection and activity goal setting. There are two major online and offline sections, which promote the integration of traditional brands and the Internet by promoting the use of new technologies and new marketing methods by time-honored brands, introduce more supporting industrial chains for time-honored brands through the docking of time-honored brands, and stimulate the role of classic brands in promoting consumption and expanding the market through the three-wheel drive of time-honored brands into shopping malls, campuses and communities, and fully display the style of time-honored brands.
The expo lasted for four days, and set up exhibition areas such as Chinese time-honored brands, provincial and municipal time-honored enterprises, national, provincial and municipal intangible cultural heritage products, one township and one product, and Liaoning characteristic products. It has attracted associations, organizations and enterprises from the upstream and downstream industrial chains of the time-honored brand industry in various provinces and cities, and more than 200 exhibitors have danced on the same stage. It aims to revitalize the time-honored brand, tap potential market opportunities, enhance cultural self-confidence, continue to inherit, keep integrity and innovation, and aim to activate the development vitality of Liaoning time-honored brand, show the spirit of craftsmanship and brand charm, continuously stimulate market-oriented demand, mobilize the enthusiasm of enterprises, and actively contribute to the efforts to create a new situation of Liaoning's comprehensive revitalization.
At the same time, the launching ceremony of the 2024 time-honored brand promotion market was held on April 18 in Shenyang Shengjing Family Shopping Center, which was undertaken by Liaoning Time-honored Brand Enterprise Association and Shenyang Hengyi Exhibition Co., Ltd., co-organized by Shenyang Shengjing Family Operation Co., Ltd. and Liaoning Liaoce Cultural Industry Development Group Co., Ltd., and supported by Shenyang Deshi Cold Food Co., Ltd. With the theme of "Revitalizing New Breakthroughs and Restarting Time-honored Brands", the event focused on the positioning of "Time-honored Brands + National Tide Blocks".
The launching ceremony is located in the central block of Shenyang, which is not only the core gathering place of time-honored brands, but also carries the inheritance and continuation of Shengjing's traditional architectural culture, folk culture, guild hall culture and merchant culture. Through the three major sections of "time-honored brands into shopping malls, time-honored brands into campuses, and time-honored brands into communities", various theme activities, cultural activities and commercial activities will be created to show the characteristics and modern vitality of time-honored brands to the public and consumers, further enrich the consumption scene of time-honored brands, and promote the promotion of time-honored brands and sales volume.
During the launching ceremony, many time-honored merchants and representatives of sales channels signed a huge amount of procurement cooperation agreements to carry out more extensive and in-depth cooperation through the integration of their respective advantageous resources, so as to promote the high-quality development of time-honored brands and polish the new signboards of time-honored brands.
In the context of the digital era, with the help of the in-depth integration of technological elements such as e-commerce live broadcast, skill display, and technological interaction, as well as modern marketing methods, we have created a comprehensive and three-dimensional consumer culture experience and commercial promotional activities, and promoted the upgrading and renewal of time-honored brands. The most competitive thing is the authentic production process, and the interactive experience project of craftsmanship is set up, so that the guests can personally feel the production process of time-honored brand products and appreciate the ingenuity that has been inherited for many years, so as to have a deeper understanding of the culture and concept of time-honored brands; Nearly 100 works to feel the inheritance, innovation and "new" power of time-honored brands, inviting famous calligraphers in Liaoning to use the Chinese time-honored brand "Hu Kuizhang brush" and Liaoning time-honored brand "Zixiatang inkstone" to write time-honored brand plaques, to share the historical accumulation and brand concept of time-honored brands with guests; join hands with Internet celebrity e-commerce, with the help of Internet platform live broadcast, open up a new way of exhibition and sales docking, so that time-honored high-quality products from the "doorstep" to the "big market" , effectively enhance the popularity and reputation of time-honored products and enterprises, release new ideas to stimulate consumption potential, and inject new vitality into the consumer market.
Carry out lectures on intellectual property rights of time-honored brands, and invite relevant experts from the Shenyang Municipal People's Procuratorate, Shenyang Intermediate People's Court, and Shenyang Intellectual Property Office to strengthen the protection of intellectual property rights from the perspective of judicial protection of intellectual property rights of time-honored brands, help time-honored brands to last for a long time, and look at legal knowledge of intellectual property rights such as integrity and innovation of time-honored brands from the perspective of intellectual property rights, so as to inject "law" momentum into enterprises.
Since 2023, nearly 100 enterprises have submitted application materials, and after the preliminary evaluation and re-evaluation of the expert committee, and the guidance units are invited to participate in the evaluation.
On the evening of April 18th, the time-honored family banquet was held at the Shenyang Dynasty Wanxin Hotel, using the form of a round table in Chinese style, adding a self-service tasting area for time-honored special dishes, and the delicious food comforted the wandering of the tongue; the family banquet program mainly showed the content of the Northeast characteristic program, and the energetic singing and dancing teased the audio-visual double feeling; the "Cooking Wine on Heroes" wine tasting conference was held to show the historical achievements of the development of time-honored wine culture; the surprise award finale debuted, which was dizzying, fully demonstrating a characteristic family banquet containing the taste and culture of a time-honored brand.
In order to further broaden the sales channels of time-honored brands in our province, expand the influence of time-honored brands, promote the combination of business, culture and tourism in the development of time-honored brands, and use the consumption boom of "time-honored brand market", more than 50 time-honored brand enterprises are invited to settle in the large-scale commercial complex - Shengjing family, carry out exhibitions, experiences and publicity activities, further improve the reputation of time-honored brands among the people, and polish the time-honored brand signboard.
Time-honored brands on campus: Bring "time-honored brands" to the campus, so that students can experience the charm of traditional culture. More than 40 time-honored enterprises were invited to various colleges and universities in Liaoning to interpret the past, present and future of Liaoning time-honored brands from a cultural perspective, and help students understand, recognize and experience time-honored brands. Deeply understand the development process of traditional enterprises and traditional industries and commerce with long history and national characteristics, dig deep into the reasons and actions behind the traditional enterprises to maintain competitiveness, influence and vitality under the market economy, and at the same time inherit China's ancient production technology and business experience, appreciate the significance and influence of brand identity and cultural background in the new era, and do a good job as a disseminator of traditional Chinese culture.
Time-honored brands enter the community: More than 40 time-honored enterprises will radiate their booths to the community-Zhonghai Peace Gate, organize groups to deliver benefits, and benefit community residents through bank card subsidies. Many residents came to buy from the time-honored brand, saying that the time-honored food was safe to eat, and it was very convenient at the doorstep, saving the time of running and queuing, and the key price was very beneficial. The entry of time-honored brands into the community is not only a feast for taste buds, but also a cultural inheritance and exchange. Feel the respect and love for tradition, experience the charm of ingenuity, appreciate the unique value of time-honored brands, and help the consumption boom of time-honored brands.
This event is one of the important measures to implement the deployment of provinces and cities to expand domestic demand and promote the sustainable development of the economy in the field of commerce and trade, and it is also a livelihood project to give full play to the traction role of consumption in building a new development pattern, stimulate potential, invigorate consumption, benefit consumers and promote the upgrading of local consumption. In the early stage of the event, a full range of extensive publicity was carried out through online and offline channels such as bus advertisements of Liaoning Radio and Television Station, highway street signs, and community large screens. Time-honored brand colleagues will continue to uphold the original intention of "sharing missions and opportunities", deepen cooperation, unite and unite the strength of time-honored enterprises in various provinces more extensively, and seek a new chapter of common development and a win-win future.