In the fast-paced modern life, travel has become one of the ways for people to relax and find joy in life. However, traditional tourism methods are often limited to sightseeing and taking pictures, lacking depth and breadth. In recent years, with the continuous innovation and development of the tourism industry, pan-tourism has gradually emerged, which has made tourism closer to people's daily life in a more "life-oriented" way, and has also brought more new tourism experiences to citizens and tourists.
Breaking the traditional tourism model, the pan-tourism industry is even bigger
Pan-tourism, as the name suggests, is that tourism activities are no longer limited to traditional scenic spots, it expands the scope and form of tourism activities, integrates tourism into all aspects of life, so that people can feel the fun of tourism in daily life, and provides tourists with a more diversified and personalized tourism experience.
"In the past, when it came to tourism, the first thing that came to everyone's mind was sightseeing, which was the kind of travel method that bought tickets at scenic spots and took pictures while traveling. Nowadays, with the rapid development of tourism, such a single tourism content has long been unable to meet the needs of tourists. Ms. Cui, who has worked in a travel agency for more than 10 years, said that tourists now have a broader and deeper demand for tourism, and pay more and more attention to experience. The destination of tourism is no longer limited to scenic spots, and the way of tourism is not only to check in and take pictures. A month-long recuperation, a visit to an exhibition, an event, a concert...... This kind of tourism that goes beyond the traditional concept of tourism and is more generalized is pan-tourism.
Compared with the traditional tourism mode, pan-tourism involves a wider range of industries, including catering, hotels, exhibitions, health care, retail, culture and entertainment, sports and other aspects. These industries focus on the tourism activities themselves, through linkage and integration, forming a huge pan-tourism industry, providing tourists with a more diversified experience, but also expanding the tourism market and stimulating regional economic development.
In the pan-tourism era, the definition of tourism is broader, driving the development of various industries and stirring up the tourism market
In fact, in Changchun, the pan-tourism mode has already appeared, it can be a common event in daily life, or it can be an exhibition.
Because an event comes to a city, each Changchun Marathon will attract many runners from home and abroad. Last year, the 2023 Changchun Marathon brought together about 30,000 runners from all over the world to gather in Changchun.
The convention and exhibition economy has strongly stimulated the pan-tourism industry.
As a kind of pan-tourism industry, the convention and exhibition industry has also successfully attracted tourists by holding various conferences and exhibitions. In Changchun, the Auto Expo, the Agricultural Expo, the Northeast Asia Expo and other exhibitions are always crowded and crowded. At the Changchun Auto Expo held last year, the results of the exhibition consumption drive were gratifying. During the exhibition, the occupancy rate of hotel rooms in the vicinity of the Expo increased from less than 50% to 100%, the average occupancy rate within a radius of 5 kilometers exceeded 80%, public transportation increased by 204% compared with usual, the number of taxis (online car-hailing) stopped was 34 times that of usual, and the daily business hours of restaurants and restaurants in the vicinity were extended by 3 hours, with an average load factor of more than 90%. The visitor flow of tourist attractions and leisure and entertainment venues has increased significantly, becoming a summer engine that effectively drives the development of related industries.
The air show has become a new bright spot to promote the development of pan-tourism.
Similarly, more than 657,000 people visited the 2023 Air Force Aviation Open Event, Changchun Air Show, which once made Changchun popular out of the circle and also stirred up the Changchun tourism market. During the exhibition, several national 5A-level scenic spots in Changchun, which jointly carried out activities with the Changchun Air Show, received tourists and took measures to limit the flow of tourists who were close to carrying saturation, and even the sales of cultural and creative products around Changchun increased.
It can be seen that when the traditional "tourism era" changes to the "pan-tourism era", the definition of tourism is becoming broader and broader, and pan-tourism has successfully stimulated the huge potential and vitality of the tourism market.
Develop new pan-tourism products, break the theme of tourism off-season, and develop four-season tourism
It is no longer limited to sightseeing tours that rely on natural resources, and the strong inclusiveness of pan-tourism is more suitable for urban development of "four-season tourism". By building a pan-tourism industry, Changchun can launch more innovative tourism products and tourism methods in the off-season, and break the off-season of the tourism market.
Unlocking a new way of health and leisure life, in the Lianhuashan Ecotourism Resort, the first and second phases of the Changchun Guose Tianlian Health Care Project, which brings together the five major sectors of "leisure and vacation, health care for the elderly, health care, ecological agriculture, culture and education", not only build health care apartments and hotels, but also build indoor hot springs, universities for the elderly, golf, billiards, dry land curling, etc., attracting many elderly people from inside and outside the province to live here and open a pan-tourism experience. Chen Shinuo, general manager of Guose Tianlian Group, said that since the start of business in 2021, 50,000 customers have come to live and experience. At present, the third phase of Changchun Guose Tianlian health care project has also started, is building swimming pools, a variety of entertainment venues, cultural activity centers and medical centers, after all completed, will create a set of tourism, health care in one of the large-scale living community, all year round for people of all ages to provide a place for old-age health and leisure vacation, so that everyone can enjoy the same happiness as travel and vacation in life.
To develop the pan-tourism industry, Lianhuashan Tourism Resort has also introduced the Beiyao Traditional Chinese Medicine Cultural Health Valley project to integrate cultural tourism into the traditional Chinese medicine industry. A few days ago, the project is undergoing the second and third phases of construction, and after all are completed, it will build five areas: traditional Chinese medicine industry gathering area, traditional Chinese medicine health and leisure area, medicine forest park experience area, understory medicinal material planting science area, and rural cultural tourism and health care area, and carry out traditional Chinese medicine health care journey while developing the traditional Chinese medicine industry.
The pan-tourism industry under construction will not only provide citizens and tourists with a new tourism experience, but also break the seasonal restrictions and better help Changchun develop four-season tourism.
Pan-tourism expands new tourism scenarios and opens up more new ways of tourism to bring new experiences
In the current era of pan-tourism, tourism is no longer a traditional and single behavior, but more and more "life-oriented". Especially when the traditional punch-in tourism can no longer meet everyone's travel needs, the pursuit of more depth, temperature, less purposeful, casual exploration of the city walk has become popular, has become one of the most personalized pan-tourism methods.
Walking in the streets and alleys, feel the fireworks in the world, see all the market, deeply experience the city's human history, urban culture, city walk will expand the tourism scene to non-traditional scenic spots, through walking, cycling, etc., into the city and local people's life, lively morning market, an old street, an old building...... It's a stop for city walks. In the form of pan-tourism, open up a new travel experience.
Fully excavating the cultural characteristics of the city, the Changchun Municipal Bureau of Culture, Radio, Television and Tourism has carefully designed and launched the "Changchun Tour" CityWalk urban roaming route around new tourism trends and new choices such as micro-travel, vegetable market travel, and food tourism, providing reference for citizens and tourists and adding new scenes of Changchun tourism.
Horizontal integration of a variety of industries to expand new ways of tourism, vertical deepening of tourism content for tourists to bring new experience, pan-tourism, so that tourism and more industries, more resources for reasonable integration, increase tourism venues, innovative tourism methods, to provide more diversified tourism experience, so that everyone can find their own fun and satisfaction in tourism.
Source: Changchun Daily