In the domestic B-class car market, a lot of classic models were born, such as Passat, Magotan, Camry, Accord, etc., all of which have a well-deserved "name". Judging from the sales rankings, these models basically take turns to sit on the championship, and their popularity and popularity are comparable.
However, the competition in the automobile market is indeed fierce, and under the impact of the "price war" and many excellent new products, the ranking of this market segment has also changed slightly. In March this year, the sales of the Mercedes-Benz C-class, which has been low-key, suddenly skyrocketed, and it also surpassed many classic B-class cars to become the sales champion in this segment. According to the data, Mercedes-Benz C-Class sold a total of 20,700 new cars this month, a year-on-year increase of 50.1%.
There is no doubt that the Mercedes-Benz C-Class can be said to be selling crazy this month. After all, in comparison, the second-ranked Passat sold 19,446 new cars, while Magotan sold 12,254 new cars, and the monthly sales of Accord and Camry did not exceed 10,000. Although as a Mercedes-Benz model in China, the C-class has always sold well, but it is still rare for a luxury B-class car to sell more than 20,000 units per month, so why did the Mercedes-Benz C-class win in March?
I have to admit that strong product strength is very important for the increase of sales. And you should know that the Mercedes-Benz C-class currently on sale is a new generation of products, which means that its competitiveness is now in a very strong period.
For example, as the core charm of the Mercedes-Benz brand, the Mercedes-Benz C-Class is very good in terms of luxury and comfort. In terms of appearance, the design shape that is close to the S-class is very amazing, and the internal structure is relatively close, which looks more atmospheric and fashionable. As for the interior, the overall design also shows a sense of luxury, and many design elements also come from its big brother Mercedes-Benz S-class, and the interior details, materials and color matching are very exquisite. At the same time, in order to meet the needs of more people, Mercedes-Benz C also provided a standard version to the Chinese market to meet the needs of more people for car logos.
As for the power, although it is still equipped with a 1.5T engine, it has been criticized by many consumers, but this may not have much impact on the Mercedes-Benz C-class, after all, compared to Mercedes-Benz's higher appearance and luxury atmosphere, how many care about its handling and extreme performance?
In addition, the price of the Mercedes-Benz C-Class is also too generous. It is said that "there is no car that cannot be sold, only an inappropriate price", which is indeed quite suitable for the Mercedes-Benz C-class. Because from the news of the owner's home, the C-class has dropped very much in the terminal market, and generally has a discount of more than 100,000 yuan, after the big price reduction, the lowest price of the C-class naked car has fallen below 220,000 yuan, which is equivalent to the price of an ordinary joint venture B-class car. Just imagine, you can buy a luxury B-class car for more than 200,000 yuan, or with a three-pronged star logo, even if this car has some criticism, but in fact, it can be ignored, after all, it is really face-saving to drive out.
Write at the end
In the automotive market, victory and defeat are commonplace. And the Mercedes-Benz C-class, which is now selling hotly, was also complained about at the beginning of the replacement, and the sales volume was even stagnant for a while. Now it seems that there is no car in the world that cannot be sold, only the inappropriate price, after the price reduction of more than 100,000 yuan, the cost performance of Mercedes-Benz C-class has also increased suddenly, after all, the design and luxury of this car are among the best among competitors in the same level, coupled with the strong influence of the trident star, the skyrocketing price of Mercedes-Benz C-class is also reasonable.
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