On April 16, at the spring conference of "Fanghua" Formula Leopard Automobile held in Shenzhen, the Formula Leopard product matrix suddenly appeared: led by the Leopard 5, the definition of new energy off-road standards, the world premiere of the hard-core flagship Leopard 8, and the Leopard 3 concept car SUPER 3 and the concept sports car SUPER 9 made a stunning appearance at the same time. The release of the new product matrix demonstrates the new solution of Equation Leopard for the form of automotive products and the life of users.
The product matrix presents a development trend of chain jumping, and strongly completes the binding of future technologies
The Leopard 5, which is "5 cannot", is the optimal solution for new energy off-road.
The "8-way accessible" Leopard 8 is an in-depth solution to the hard-core flagship.
The SUPER 3 is a concept car of the Leopard 3 and a bold interpretation of the smart personality.
The SUPER 9 of "One Color 9 Tops" is the ultimate solution to performance aesthetics.
The 583 hard family + SUPER 9 sports car constitutes a new product matrix of Formula Leopard, allowing this young high-end brand to complete the "chain jump" after the start, from the hard new energy off-road to the flagship new energy off-road, all the way to the high-performance supercar, a high jump to the extreme, the rapid development momentum of the jump, the product matrix suddenly, the strong completion of the future technology binding, fully meet the diversified personality needs of consumers.
According to BYD's internal news, the Leopard 8 is expected to be launched in the third quarter of this year, and the price is expected to be more than 500,000 yuan (the specific product information and final price are subject to the official release).
The Leopard 3 is expected to meet you at the end of this year or the beginning of 25 years, and the price is expected to be more than 250,000 yuan (the specific product information and final price are subject to the official release).
The SUPER 9, which has not yet announced its official name, is expected to meet you in 25 years.
As the world's first professional personalized car brand created by BYD Group, Equation Leopard has always been committed to creating a more colorful lifestyle for users, so that all unknown worlds can be solved. Its first model, the Leopard 5, is based on BYD's DMO super hybrid off-road platform, bringing users a benchmark experience across outdoor off-road, urban travel, and surrounding life. Since its launch in November 2023, the Leopard 5 has delivered nearly 20,000 units, ranking first in China's new energy girder hardcore SUV for three consecutive months, setting a new benchmark for new energy off-road.
2024 marks the 30th anniversary of the establishment of BYD Group. At the press conference, Xiong Tianbo, general manager of Formula Leopard Automobile, said: "Formula Leopard carries the whole family bucket of hard-core family and sports car products, as well as a wonderful user plan, to pay tribute to Fanghua with 'Fanghua' and open the next chapter of the era. This is our gift to BYD's 30th anniversary of development, and a gift to the brilliant glory of Chinese automakers!"
The product matrix is rigorous: the equation leopard makes "all unknown worlds have solutions" and the market segments dominate one side
The product matrix of Formula Leopard includes the "583" hard-core family composed of Leopard 5, Leopard 8 and Leopard 3, as well as the sports car SUPER 9, which is the initial implementation of the "2+X" product system in Formula Leopard's planning ("2" refers to hard-core SUVs and sports cars, and "X" refers to more other car categories that Formula Leopard will solve together with users), pointing to their respective market segments.
The Leopard 5, which is "5 cannots", defines the standard of new energy off-road vehicles for the first time with its all-round and powerful product power, fully meeting the diversified individual needs of consumers.
The "8-way accessible" Leopard 8, born from the previously released concept car SUPER 8, gathers the essence of the sci-fi universe with the aesthetics of "Future Starship", creating a flagship benchmark with a sense of futurism, power and majesty, and becoming a dream for self and family to advance beautifully.
Based on the inspiration of "Star Chariot", the SUPER 3 is a concept car of Leopard 3, which creates a sculptural metal body structure with simple, exaggerated and three-dimensional lines, and constantly jumps out of the colorful personality elements in the clean and neat body, forming a flamboyant personality expression, which is the dream of freedom and the pursuit of infinite soaring.
The SUPER 9 of "One Color 9 Tops" is the dream of the ultimate fusion of speed and art. As a professional sports car in the Speedster category, the SUPER 9 adopts a "space cockpit" style double cab and an open roof design, outlining up to 9 air ducts with a curve that is "like a flying dragon and graceful like a dragon". The ultimate art of resisting the wind is a model of high-performance sports cars in the new energy era.
Technical Definition Standard: Leopard 5 Becomes "New Energy Off-Road Standard Definer"
Another highlight of the 2024 Formula Leopard Spring Conference is that many Leopard 5 users' cars were exhibited on site, many of which have been deeply modified and modified by users themselves, and are full of personality, showing the colorful lifestyle of Formula Leopard users. This is also the concept that the Equation Leopard brand strongly advocates - to use technology and users to expand the boundaries of life infinitely, so that life is more vivid and exciting.
With the blessing of DMO, Yunlin-P and other core technologies, the Leopard 5 has established four standards of super power, ultra-low fuel consumption, ultra-high enjoyment and super intelligent control, and has become the only hard-core SUV that perfectly balances off-road performance and urban comfort.
Therefore, the user vehicles on display also have a lot of "legendary experiences": climbing the world's highest sand peak, Bilutu Peak, crossing the "ultimate hard-core route into Tibet" Keriya Ancient Road, and pulling straight out of Nisanguo...... Disruptive technologies and products have given users sufficient confidence to continue to explore the world.
Starting from off-road, not only off-road, the Leopard 5 relies on BYD's deep accumulation in the field of new energy to create an exclusive series-parallel architecture based on electricity, and the industry's first CTC battery-chassis integration technology and non-load-bearing flexible connection body design realize the fuel consumption level and comfort of urban SUVs, and set a new benchmark for hard-core SUVs.
At the same time, the Leopard 5, as the strongest new energy SUV with the strongest discharge and energy supplement, gives users more possibilities to create a free surrounding life. Its industry's strongest 6kW discharge power, up to 20kW in-situ power generation capacity, and 31.8kW·h of power that comes with the original car create a solid foundation for users to use electricity freely in many outdoor lives such as camping and self-driving tours.
In the near future, at this Beijing Auto Show, Formula Leopard will bring a strong product matrix to the public in close contact. At that time, everyone can go to the exhibition hall and have a sneak peek.