Cover News Reporter Zhang Yuexi
From ancient tribal totems, to exclusive royal symbols, to cultural elements representing the Chinese, the good fortune of "touching the dragon's head in the Year of the Dragon, everything does not have to worry" has set off a "dragon hunting" craze among young travelers all over the world.
Through a comprehensive analysis of the search, browsing, interaction, sharing, booking and other data of 600,000 users from January 1, 2024 to the present, Mafengwo released the "Young People's "Dragon Hunting" Travel Report, which shows the trend of young people's new ways of traveling.
The post-90s and post-00s lead the "dragon hunting" army
The museum has become the best place for "dragon hunting".
After the horse-faced skirt became the first popular fashion item this year, young people's pursuit of "new Chinese life" has also spread from clothing to travel. The post-90s and post-00s, who have made the "new Chinese lifestyle" such as skewers, tea tasting, and Hanfu popular, have unsurprisingly formed the main force of the "Dragon Hunting Journey", accounting for 59.2%.
The age distribution of the people who embarked on the "dragon hunting journey".
The museum is not only the best place to learn about the origins of China's "dragon culture", but also the best place for them to collect all kinds of "dragon elements". The C-shaped Jasper Dragon, which tops the list of young people's favorite 'dragon-theme' museum collections, is not only the most well-known dragon-shaped national treasure, but also a must-see cultural relic. Erlitou's "turquoise dragon-shaped ware", which has the reputation of "the first dragon in China", has driven the China Archaeological Museum to be hard to find, and the content of the hornet's nest has increased by 340% compared with the same period last year. The "Hu's Guizhou Dragon", which is hidden in the Guizhou Provincial Museum earlier than the appearance of dinosaurs, is the "hometown of dragons" label in the hearts of young people after the secret mountain and outdoor paradise.
Top 10 "Dragon-Theme" Museum Collections Loved by Young People
From landscapes to architecture
The footsteps of young people "looking for dragons" are all over the country and abroad
The famous mountains and rivers named after "Dragon" are the first choice for dragon hunting and check-in in China, and Yulong Snow Mountain, Longji Terraced Rice Fields, and Longhu Mountain occupy the top three in the "Dragon Theme" natural scenic spots. Also among the top 10, the giant "Dragon Character Field" of Anshun Dragon Palace, as the world's largest botanical character landscape, has increased in popularity by 244% compared to the same period last year on the occasion of the arrival of the Year of the Dragon.
Compared with the natural landscape with the "dragon" in the name, the "dragon" with different postures entrenched in various ancient buildings is more concrete and intuitive. The Forbidden City in Beijing, which has the highest "dragon content", has won the first place in the "dragon theme" humanities scenic spots, with more than 13,000 dragons in the Taihe Hall alone. In addition to Beijing, Shanxi is the preferred destination for finding dragons in ancient buildings, and Datong Jiulongbi and Taiyuan Jin Temple are both on the list.
Top 10 "dragon-theme" natural scenic spots loved by young people
It is worth noting that these young people who love travel have also expanded the scope of "dragon hunting" to the world. Komodo Island, where you can observe the "living dragon" up close, has become one of the fastest-growing destinations in Indonesia this year, with a 320% jump in content on the platform. The Thai Nakhon Pathom Dragon Temple, which has been repeatedly listed in the inventory of major strange buildings, is close behind, and the "Pink Temple of the Giant Golden Dragon Panhuan" is also one of the ways to play on the platform's 2023 foreign "new gameplay" list.
Cultural experience is the main component of "Dragon Hunting".
In the recommended list of new gameplay methods of "Dragon Hunting" throughout the year, culture-related gameplay experiences occupy seven seats. Watching thousands of people dance the intangible cultural heritage bench dragon in Longyan, Fujian, watching the giant dragon head centipede kite at the Weifang Kite Festival, and experiencing "Fast and Furious" in the Foshan Dragon Boat Race, the strength of Chinese folk traditional culture in bringing fire to niche destinations should not be underestimated.
The popular questions about "dragon hunting" in the platform strategy group also reflect the pursuit of cultural experience by young people in travel, where is the origin of the Chinese dragon? Is the legendary Chinese dragon vein in Kunlun Mountain?Beijing's "dragon hunting" theme Citywalk route recommendation...... Cultural elements are playing an increasingly important role in young people's travel consumption decisions.
"China's long history, the starry intangible cultural heritage, folk customs and other traditional cultures can provide an endless source of creativity for gameplay innovation. Wang Xiaoxue, vice president of Mafengwo Tourism Research Institute, said, "The improvement of the cultural self-confidence of the new generation of young travelers is promoting the collision of culture and tourism to become a new growth point for the development of destinations and scenic spots." ”
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