Planning a brand new product from 0-1 can be a challenge for many junior product managers. This article will introduce how to effectively plan and implement a product plan through the planning process of a knowledge-based quiz application. We will share the key steps from product direction, market analysis, to feature planning and execution, with the aim of providing a practical guide for product managers.
Create a knowledge quiz platform designed for celebrity fans, allowing fans to show their knowledge of idols by answering questions, while providing a space for social interaction and learning. By participating in the quiz, users can not only enhance their understanding of celebrities, but also communicate and compete with other fans, and gain a sense of accomplishment and belonging.
First, the background of the demand
Develop a quiz app that allows users to log in and participate in quiz challenges. The operation team can quickly configure and launch the quiz section with different celebrity themes/activities through the background. In addition, the app will include a user ranking system to motivate users to participate and compete by comparing answer scores.
Second, the demand target
Users: Build knowledge competitions (APPs or mini programs), which allow them to answer questions in the product, obtain points, trade and other behaviors.
Operators: Set up a configuration background, and operators can configure templates, questions, answering effects, view user portraits, and other behaviors.
3. C-end user portrait analysis (in the case of cold start, through network research)
- Age Groups: Mainly concentrated in teenagers to young adults, around 15-30 years old, users in this age group are active on various social media platforms and have a high focus on pop culture and entertainment circles.
- Interests and preferences: interest and love for a specific star or multiple stars, like to collect all information related to celebrities, including songs, film and television works, daily news (gossip notices...) etc.
- Motivation for participation: Test and show your knowledge of celebrities by participating in quizzes related to your favorite celebrities, and also hope to interact and compete with other fans in this way to increase the popularity of celebrities.
- Social Behavior: Likes to share their results, rankings, and experiences related to answering activities on social networks, as a way to show support for celebrities, and seek recognition and belonging.
Fourth, product positioning and business logic
1. Product positioning
Create a knowledge contest APP: It is used to provide user login, and users can choose their favorite star-related activities and questions to answer on the APP, and provide functions such as sharing, invitation, ranking, and store Create an operation configuration background: It is used to provide operators with quick online answering activities, as well as observe data such as user portraits, so as to optimize the questions.
2. Business logic
Advertising revenue: Generate revenue by leveraging clicks and engagement through curated ad impressions and collaborations with star brands.
Merchandise income: Users can exchange the virtual currency obtained by answering questions for props or merchandise in the store, or choose to buy them directly.
Traffic revenue: Guide traffic to third-party platforms to obtain shares, or provide data analysis services to bring value.
5. Competitive product analysis (because of the different user groups, here is mainly a competitive reference for the function)
summary
By comparing the above two at least competitive products, we have adjusted our relevant features as follows:
1. Strengthen social interaction, provide more sharing or invitation functions such as answer scores or questions, and more sharing channels
2. Community building capabilities, by creating relevant communities, providing users with a platform for private domain discussions
3. Reward mechanism, providing more achievement incentive capabilities, such as users can compete to obtain gold coins in exchange for prizes such as real peripherals
4. Diversified challenge mechanism, hierarchical circle, or increasing difficulty to ensure the user's self-reward
5. Diversity of topics, regularly update topics to maintain users' interest and freshness of the game. Considering the rapid pace of changes in celebrity content, regular updates to relevant topics can keep your app relevant and engaging.
This article was originally published by @产品讯小鲁 on Everyone is a Product Manager and is not allowed to be reproduced without permission
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