Image source: Screenshot of Huawei terminal
Without any preparation, the Huawei Pura 70 series went on sale in a surprise manner. On April 18, Huawei terminal posted on Weibo that today, 12 years later, Huawei's P series mobile phones have been fully upgraded to HUAWEI Pura, and the "HUAWEI Pura 70 series pioneer plan" has been launched. The Pura 70 Ultra and Pura 70 Pro go on sale at 10:08 on the same day.
According to the Huawei Mall website, Huawei Pura 70 series mobile phones have a total of 4 models, Pura 70 The starting price is 5499 yuan, the configuration is 12GB+256GB, and the price is 5499 yuan-6999 yuan. On the Huawei Mall website, the Pura 70 Ultra and Pura 70 Pro were sold out within about a minute of the sale, which caused heated discussions and comments from many netizens. Some netizens said that they would love to buy this phone, but it was difficult to grab it, and some even joked that "who is grabbing it, saying that there is no money and no money will be lost as soon as it is put on it".
It is reported that on April 17, the first batch of Huawei Pura 70 series mobile phones has arrived at the general generation, and some dealers have also completed the payment, waiting for Huawei's "starting gun". A dealer revealed that they did not fully understand the model, configuration, and price of blind ordering, for example, to get a quota of 500 units, according to each machine 10,000 yuan / unit payment, the total payment is 5 million yuan.
Look back at the global smartphone industry market. Recently, market research agency IDC released a research report saying that in the first quarter of 2024 (1Q24), global smartphone shipments increased by 7.8% year-on-year to 289.4 million units, marking the third consecutive quarter of growth in smartphone shipments, which is a strong indicator that the recovery is well underway.
The scale of global mobile phone users has slowed down
According to Statista, between 2017 and 2022, the total number of mobile phone users in the world showed steady growth, but the growth rate decreased year by year. In 2021, the number of global mobile phone users reached 6.378 billion, a year-on-year increase of 5.3%, and in 2022, the number of global smartphone users further increased to 6.648 billion, a year-on-year increase of 4.2%.
Global market demand is weak
According to data released by IDC, global smartphone shipments in the first quarter of 2022 were 314.1 million units, down 8.9% year-on-year and 13.33% quarter-on-quarter, and about 3.5% lower than IDC's forecast in February. Nabila Popal, research director at IDC, noted that the market continues to face supply and logistics challenges, with consumer sentiment generally trending negative across regions of the world, and consumer spending being subdued by severe concerns about inflation and economic instability.
2024 is known as the first year of AI mobile phones, and almost all mobile phone manufacturers have announced that they will focus on AI technology and launch AI mobile phone products. With the active promotion of industry players, the next generation of AI smartphones is expected to grow rapidly after 2024. IDC analysts say consumers are willing to pay more for high-end phones, and innovation and on-device AI in foldable phones will further drive this trend.
Prospective Economist APP Information Group
For more research and analysis of this industry, please refer to the "Market Demand Forecast and Investment Strategic Planning Analysis Report of China's Smartphone Industry" by Qianzhan Industry Research Institute
At the same time, the Prospective Industry Research Institute also provides solutions such as industrial big data, industrial research reports, industrial planning, park planning, industrial investment, industrial mapping, smart investment promotion system, industry status certificate, IPO consulting/fundraising and investment feasibility study, and specialized and special new small giant declaration. To quote the content of this article in any public information disclosure such as prospectus and annual report, formal authorization from Qianzhan Industry Research Institute is required.
More in-depth industry analysis is available in the [Prospective Economist APP], and you can also communicate and interact with 500+ economists/senior industry researchers. More enterprise data, enterprise information, and enterprise development are all in the [Qichamao APP], the most cost-effective and most comprehensive enterprise query platform.