In a recent speech, Michael Kirsch, President and CEO of Porsche China, commented on the similarities between the Xiaomi SU7 and the Porsche model, saying, "Good design often resonates with each other. ”
The 2024 Xiaomi SU7 model launched by Xiaomi Auto has an ultra-long range of 800 kilometers and a four-drive system, and is named the high-end intelligent driving Max version. Since the exposure of the model, it has been nicknamed "Missche by netizens" because of its high similarity to Porsche models.
At the Xiaomi SU7 press conference, Lei Jun elaborated that the vision of Xiaomi Auto is to create vehicles that can compete with Porsche and Tesla, and is committed to creating a dream car that meets the ideals of the automotive industry era.
In contrast, Porsche's upcoming Taycan Turbo S, which will be launched in 2024, is also in the spotlight, reflecting the brand's commitment to superior craftsmanship and performance.
In his official statement, Porsche's representative, Kösmec, explains the company's design philosophy and credo. He mentioned that the Porsche brand is known for its unique design aesthetic and the design principle of "form follows function", which has been continuously strengthened over the course of 75 years of corporate development, creating a clear identity for the brand. In the field of product development, Porsche has always maintained the spirit of innovation, while in the manufacture of products adhere to rigorous and meticulous work standards.
The company also stressed that the company welcomes healthy competition within a framework of fairness, impartiality, honesty and legal permissibility from competitors who adhere to the same or higher standards. This competitive attitude demonstrates Porsche's pursuit of industry benchmarks and its desire to continuously improve and optimize itself by competing with its high-standard competitors.