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At 6:18 p.m. last night, the boss of Jingdong played a new trick!
He invited a "Dong Ge" AI digital god to be an anchor on the Jingdong APP, and as soon as he came on the stage, he shocked the carnival wave of thousands of otaku boys and girls.
The number of viewers in this 15-minute live broadcast time directly exceeded the 10 million mark, which is really a remarkable achievement, how to say it, I am afraid that even stars will have to stand aside in the future.
This wonderful performance is said to be inseparable from the blessing of the "Yanxi" large model launched by Jingdong last year.
The statements in this article are based on reliable sources and are repeated at the end of this article
This amazing AI brain is specially designed to cover retail, logistics and other industry application scenarios.
So as soon as it opened, "Dongge" showed everything in Jingdong's home in an all-round way, from home appliances 3C to home decoration, to vegetables, fruits and meat in the supermarket, there is everything, no wonder a large number of single dogs have been charmed.
This "Brother Dong" has become a marketing expert, and he is hardworking and caring in the live broadcast room, not only taking out his wallet with one hand and taking out welfare red envelopes with rain and dew, but also talking endlessly about Mr. Liu's fitness and diet secrets.
I was looking forward to the appearance of a big guy, but who knew that it was an AI to show a hand, but it was not interesting, this whole "digital person" came out, but it really played marketing to a new height!
It seems that this "Procurement and Marketing Brother AI" is really talented, and as soon as he appeared, the live broadcast room was very lively, and the data was simply dazzling.
Within 40 minutes, the number of orders exceeded 100,000, and the number of viewers exceeded 13 million, which can be said to be the highest result in the history of JD Live!
In the past, Mr. Liu had to personally bring the goods, but this time he asked this AI "Brother Dong" to do it for him, and the result sounded the same as the effect.
This AI knows the product well, not only explains professionally and enthusiastically, but also reveals some inside information from time to time, which makes the audience's eyes light up.
I heard that in order to make this "Dongge AI" more human-like, JD.com's technical team has really taken great pains.
Although the material that was originally "fed" to the large model is serious, it just lacks so much vividness.
So the extremely smart engineers pondered to "fill" some travel diaries and chatter about the model, so as to refine Mr. Liu's usual vitality.
Theoretically, I imitated the recording of a serious 800 public speech, but it turned out that it was far from the real person, and I had to rely on the affinity of chatting to make it a little more like.
Thinking about the fact that in order to make this AI more "vivid", engineers directly use the travel essay of the big guy himself to stimulate the soul of the model, and this innovation process itself is a special fun.
Fortunately, after tackling key problems again and again, he finally came up with a "digital brother" who was so realistic that people couldn't compare it even if they wanted to.
It is said that the brain behind it is the famous "Yanxi" language model, which can be called a meteor in today's artificial intelligence industry.
This AI boss is not only able to speak, but also can calmly deal with various complex scenarios, from retail to logistics to live streaming.
This time, Boss Liu personally invited this "digital assistant", and after he came on the field, he really showed his skills, and showed you Jingdong's inventory one by one in the blink of an eye.
From home appliances 3C to household goods, to all kinds of ingredients in the vegetable market, there are all kinds of products!
You must know that elderly people, in the past, you had to go to the vegetable market or shopping mall to buy something, but now? Sitting at home and swiping your mobile phone, all kinds of products will be explained to you by the AI god.
What's even more exaggerated is that this "digital brother" doesn't even have the problem of sleeping and catching his breath, presumably he can sell live 24 hours a day, right?
If this becomes a general trend, those hard-working live anchors will have a "rest".
However, this is not all merit and praise, and the controversy on the Internet is also quite large.
Although the debut of this "Dongge AI" can be regarded as an appearance, to be honest, when this digital person seriously sells beef yogurt and other daily necessities to everyone, I was really a little dumbfounded.
The voice, of course, is a stereotypical imitation of the boss's voice, but it is a bit jerky when it comes to dealing with interpersonal interactions.
Some netizens complained that it was the voice assistant Siri who was speaking, and it seemed that for the interactive mobilization of the live broadcast room, it was far from enough to copy the boss's voice and image, and it was necessary to have the vividness and freshness of natural affinity.
After all, chatting and chatting is the best way to win people's hearts on this occasion, and just reasoning and selling goods may really make people feel thin and tasteless.
Of course, as an attempt at AI technology, this can be regarded as an innovation, and the current artificial intelligence still has a big obstacle in replicating human characteristics, and it is not easy to make an AI more humane.
You know, although the external voice is nine points similar, the inner spiritual charm is really much more difficult than the simulated surface!
However, JD.com's creativity this time is still worthy of praise, maybe one day in the future, through more training and improvement, we will one day see an enthusiastic, lively "digital Dongge" re-emerge.
It is said that Jingdong treats live broadcast as a gold mining mine, and while investing 1 billion cash rewards, it also takes out a 1 billion traffic gift package to attract talents.
Just by looking at this battle, you can know that Jingdong is riveting and wants to run wildly on the live broadcast track!
Recalling the turmoil of the previous small composition, it seems that it was also rumored that Mr. Dong Yuhui was invited by the owner to his hometown in Shaanxi to communicate and lobby several times.
Although in the end, Mr. Dong still chose to stay on JD.com's side, but now that he thinks about it, he probably saw the development prospects of JD.com at the original anchor, after all, he attaches so much importance to talents, and inclusiveness is also the heirloom style of JD.com.
Abandoning the boring official publicity method, in recent years, a number of entrepreneurs have become "Internet celebrity CEOs" and personally brought goods to the live broadcast of their own products, adding infinite interest to the original cold product promotion.
From Liu Qiangdong to Lei Jun, from Li Bin to Zhou Hongyi, sometimes shouting hard in front of the camera, sometimes humorous, and witty remarks.
Some people joke that watching these bigwigs who are worth a lot of money turn into "Internet celebrities", it really makes people sigh at the magical charm of the "Internet celebrity economy", the original serious business sea, now it has also been infused with youthful vitality, and commodity sales are no longer a monotonous number game, but more vivid and interesting interactive experiences.
When these helmsmen put down their shelves and are close to the public, the image of the company may be more close to the people, let's wait and see what kind of turbulent waves this "Internet celebrity frenzy" will set off.
Reference Sources:
Jimu News - Liu Qiangdong's AI digital human debut, less than 1 hour, the live broadcast room has more than 20 million views
PHOENIX WEEKLY - LIU QIANGDONG'S AI DIGITAL HUMAN PREMIERE EXCEEDED 13 MILLION VIEWERS, BREAKING THE PEAK, AND THE GOODS WERE ALL SOLD OUT
Beiqing.com - More than 12 million people watched Liu Qiangdong......'s live broadcast debut!
Gale News - "Liu Qiangdong" digital human live broadcast with goods debut: more than 20 million views, netizens said "less feelings", shouting that he himself was on the air
Jiaodian Video - "Liu Qiangdong" digital human live broadcast with goods debut, watched more than 20 million, netizens: less feelings
Xiaoxiang Morning News - The live broadcast debut of "AI Liu Qiangdong" attracted tens of millions of onlookers, and he was able to bring a product in 20 seconds without stopping
Chengdu N Video - AI Live Streaming Brings Goods?Liu Qiangdong's "Digital Clone" debut showed more than 10 million views in 15 minutes