Behind the "lifelong legal system", who is in love with the French car?
In March, the price war in China's auto market started again. "If you don't buy it, I won't buy it, and it will be reduced by 500 tomorrow", a friend next to him applied the saying of buying a house to the car, which seemed to have no sense of disobedience.
Of course, the main body of price reduction is still new energy vehicles, which is not only the value of this category has fallen, but also caused by homogeneous competition - in the era of electric cars, a large number of car buyers portraits are fixed, and many brands are working towards the three directions of "charging, battery life, and volume configuration".
Standing at the stall of the electric car full screen in 2024, watching some brands create funny marketing scenes of "making dumplings in the car, eating hot pot" and "train hard sleeper bed", consumers can't help but miss the summer when "Ghost Horse Boy and His Siyu" became popular, and they can often brush up on the story of "once you enter the French system for life".
At this moment, it is not about feelings, but about the soul torture between "artificially created needs" and users' independent thinking.
Once you enter the legal system, it is for life
Unlike Siyu, French cars don't look like internet celebrities, but like artists who have been tested by blockbusters.
In 1828, the French invented the differential to make the car better on rough roads, and in 1894 the first car race in history was held, the "Paris-Rouen" race. Then in 1899, gear drive was also invented by the French, and later, French car brands such as Biaozhi were active in major races all year round, including winning the championship, second and third place in the 24 Hours of Le Mans, and winning the Dakar Rally 7 times in 8 times.
From the point of view on the Internet, French cars have a "mixed reputation" in China, and the main slot is that the design of French cars is maverick. But in fact, this stems from the quality of French cars that insist on creating and thinking, and the so-called "anti-human design" is actually more from short-term experience or online car reviews, which are all aimed at making users more beautiful, fuel-efficient, labor-saving, and safe when using cars.
For example, the Triumph "middle still" steering wheel is actually to make the airbag in the middle of the steering wheel always be able to bounce vertically to the user's head to reduce damage when the vehicle collides, while the central instrument design of Sega is to solve the problem that the instrument panel is blocked by the steering wheel and make the driving line of sight more concentrated. In addition, the reason why products such as standard zhi206 and standard zhi207 place the window control button next to the gear lever is because it takes into account the habit of Chinese people to drive with one hand with their left hand and provides a more convenient operating environment.
For users who are really willing to understand French cars, these designs are actually irreplaceable "classic designs", and in the past ten years, French cars have been trying to complete such a "thankless" thing, never because of the practices of other cars, and ignore the core user experience, like a light chaser with independent thoughts but not understood.
Therefore, French cars such as Biaozhi are not only deeply loved by "champions" such as Zhao Lina and Cui Yue, but also gather a large number of support from emerging groups such as Internet practitioners, the second generation or the new generation. A female car owner who started self-driving in Asia, Europe and Africa with a 5-year-old standard zhi408 told that the car has culture, and their common label is the continuous progress and breakthrough of technology, love, and life.
"Don't flock to the top of the French car, and don't go with the wave when the French car is declining", the consumer of the French car has always been a user who can keep thinking and never blindly follow. Therefore, in the domestic automobile market, there has always been a saying that "people who buy French cars really understand cars".
Bringing taste to the Chinese automotive market
The French are born romantic, making France the birthplace of world luxury and the vane of global fashion, and the French car also perfectly inherits the artistic aesthetics of the French.
Biaozhi is a brand known for its design excellence, with centuries of creative history. The 301 model of 1932 and the 401 Eclipse of 1934, the world's first production convertible, and the 402 Darlmat, the "Sochaux Spindle" of 1935, marked the creativity and forward-thinking design of Biaozhi, as were the 504 sports car and convertible of 1968, each of which highlighted Biaozhi's unique aesthetic.
Since October 25, 2002, Dongfeng Company signed a contract with Biaozhi to introduce it to China, Dongfeng Biaozhi has been inheriting and carrying forward the century-old track spirit of Biaozhi in the local market. Its models include 307, 206, 308, 3008, new 4008, new 5008, new 508L, new 408, 408X and other models, which are not only attractive in design, but also meet the trust and support of 2.8 million Chinese car owners with their driving experience and high-quality French charm.
Love the French system, like independent thinking, love artistic aesthetics, French car owners are often unwilling to be ordinary, the pursuit of extreme zhizhi, so love the French car this unique, bold and full of artistic design and connotation. Because of this, they are more willing to show their taste through modification and other ways together with French cars such as Biaozhi.
Not only that, French cars are also the first car brands to introduce French culture into China, and insist on promoting the integration of Chinese and French cultures.
From the initial classic design, event experience, personality modification and other forms, so that the romance and passion in French culture continue to be transmitted in China, to the "bosom friend" user brand to bring "quality bosom friend", "service bosom friend", "life bosom friend", and then to the current Dongfeng Snow Iron Long and Dongfeng brand zhi in the background of the 60th anniversary of the establishment of diplomatic relations between China and France, jointly held an event called "From the Forbidden City to the Palace of Versailles", French cars will continue to connect China and France with wheels, show high-quality and diverse culture and art, and promote Sino-French cultural exchanges.
It can be observed that French car enthusiasts pay more attention to cultural cultivation, especially have a strong interest in French culture. They see the car as an expression of their personality, not as a mere means of transportation, but as an extension of their lifestyle and values. They pursue a taste life full of individuality, fashion and French charm, and are more willing to try and taste the novelty and beauty of the world.
French cars never fade
The story between the French car and the owners tells the three most precious words of the tram era, namely independence, art and connotation, and it is also the code for the car brand to break through the homogenization era and adhere to long-termism.
And now, the supporters of French cars have also ushered in the second spring of French cars in China - at present, the two major brands of Dongfeng Citielong and Dongfeng Brand Zhi under Shenlong Automobile continue to accelerate the pace of innovation, bringing more interesting products to the domestic market, and the Dongfeng brand zhi new 408 model that will be launched on March 18 is one of the representatives.
Since its launch in 2010, the 408 has been strong in six aspects: appearance, space, power, handling, safety and environmental protection, and the new 408 will continue the quality and strength of the 408, inheriting the unruly genes - all along, the 408 not only meets the needs of family cars, but also provides exciting handling fun. In professional motor racing competitions, the 408 has shown outstanding performance, including winning the handling championship in the China Production Car Performance Competition, and winning first place in the traction control test and idle noise test at Asia's largest comprehensive performance professional test course.
In addition, at the 2022 China Automotive Safety Conference, the new 408 once again received a five-star safety rating in the C-NCAP crash test, and won two awards of "2022 China's Top Ten Body" and "Zui Best Material" for its high-quality performance in body materials, body technology and body structure. At the same time, the new 408 has also become the first 100,000-level family sedan to pass the China Automotive Research Institute Children's Priority (Green Cockpit) certification, providing a safer riding environment for child passengers, and confirming the safety and environmental protection strength of the product's hard core.
In terms of product innovation, the new Dongfeng brand ZHI 408 will also adopt a dynamic and fashionable lion soul aesthetic design, offering a variety of body colors and a more fuel-efficient engine, highlighting passion and wildness. There is no doubt that the new 408 will cater to the indie up-and-coming who are full of imagination for the future, bringing a taste of life full of sportiness and fashionable French charm.
Written after zui:
Although the legal system's insistence on independent thinking, ingenuity and artistic connotation has made it a representative of long-termism, it has also laid the groundwork of cognitive difficulties in the era of short videos.
Therefore, if you really want to understand French cars, you need to experience the product and brand in person, rather than following the crowd. When you discover the correct opening posture of the French car, then you will be able to understand why the owner of the French car is always firm, has a light in his eyes, and is always able to show a delicate and independent attitude to life.