Text | Hearing the sound of the green tree
Edit | Hearing the sound of the green tree
Sources: All of the information stated in this article is based on reliable sources, and is detailed at the end of the article
No matter how fierce the competition between companies is, it rarely involves employees, for example, Ren Zhengfei, as the helm of Huawei, never asks employees for their mobile phone brands.
However, after the employee of the Jiyue car company bought the Xiaomi SU7, he was dismissed by the Jiyue car company, and the employee was also aggrieved on the Internet.
Will Jiyue car companies really dismiss employees because of this matter? Which one is at fault, the car company or the employee?
Aggrieved Jiyue employees
In mid-April 2024, a netizen named "Da Yao Tok" posted a video. He claimed that he worked for a new energy vehicle company, but was fired by the company because he bought a Xiaomi SU7.
Interestingly, "Da Yao Tok" has a lot of articles about Xiaomi cars on Weibo, and on the day he picked up the car, he also took a photo with Lei Jun, and it can be seen from the photos that "Da Yao Tok" likes Xiaomi cars very much, and his excitement is beyond words.
The car company where "Da Yao Tok" works is Jiyue Automobile, and five days after he picked up the car, he was dismissed by Jiyue.
"Da Yao Tok" was very indignant about this, not only made the matter public on the Internet, but also revealed a series of "secrets" to the outside world.
According to Da Yao Tok, Jiyue did not pay compensation when he fired him. The reason for his dismissal was also very direct: "buying Xiaomi SU7" violated the company's non-compete agreement.
In addition, Da Yao also revealed on social platforms: Executives only dare to buy Jiyue's cars, and if anyone buys other brands of cars, not only will there be no parking spaces, but even access to the company will be affected.
The many revelations of "Da Yao Tok" soon caused heated discussions on the Internet, and netizens also had mixed opinions about his behavior.
Some people think that Da Yao's behavior is not good, but as an employee of Jiyue, he violates the non-compete agreement and supports other car companies, and some people think that Da Yao's behavior is fine, and the employee does not sell everything in his life to the company.
With the fermentation of public opinion, more and more people began to pay attention to the "Da Yao was dismissed", and even a reporter made a special trip to interview Jiyue Automobile, and Jiyue Automobile Industry had to come out to respond.
And Jiyue's statement also let more people know that this matter is not as simple as "Da Yao Tok" said.
Even more wronged Jiyue car
The first thing Jiyue Automobile did was to explain to the public the reason for the dismissal of "Da Yao Tok".
According to Jiyue Auto, "Da Yao Tok" did violate the non-compete agreement, but his violation of the agreement was not to buy Xiaomi cars, but to promote Xiaomi during his work.
"Dayao Tok" is not a technician of Jieyue Automobile, but a public relations person in charge of operation and publicity, and his job is to market Jiekoshi's products.
But in 2024, "Da Yao Tok" suddenly became obsessed with Xiaomi cars, not only registering accounts on major domestic social platforms to promote Xiaomi cars, but also privately establishing a group of Xiaomi car friends to cultivate users for Xiaomi cars.
At the time of dismissal, "Da Yao Tok" had been dedicating three months to Xiaomi! What is even more speechless is that the time for "Da Yao Tok" to build momentum for Xiaomi cars is all working hours; in order to participate in the first batch of Xiaomi SU7 delivery ceremonies, "Da Yao Tok" is directly absent from work!
Not only that, the picture of Da Yao absenteeism to pick up the car from the "enemy enterprise" was filmed and reported by countless media. Many employees of Jiyue Automobile have seen the photo of Da Yao and Lei Jun.
Da Yao's behavior has had a very bad impact on Jiyue Company. Therefore, Jiyue Automobile believes that there is nothing wrong with driving the "Da Yao Tok".
In addition, Jiyue Automobile also explained to the public that the gas capacity of Jiyue Automobile is not so small, and the company will provide parking spaces and charging services no matter which brand of car the employee drives.
More insiders broke out that the words of "Da Yao Tok" in the group of car friends are quite vulgar, advocating Xiaomi Automobile, while scolding other car companies, even Jiyue Automobile did not get good words.
In order to save its reputation, Jiyue Automobile also issued an official explanation on Weibo, and made a similar statement within the company to clarify the rumors of this matter to the greatest extent.
Jiyue's propaganda department has such a "good general", and the sales volume can be imagined. In October 2023, Jiyue Automobile was officially launched, ready to show its strength in the field of electric vehicles.
Now half a year has passed, Jiyue Automobile has only sold more than 2,300 trams, if there is no problem with the quality of Jiyue Automobile, then this achievement, "Da Yao Tok" such a propaganda department "is indispensable"!
After seeing Jiyue Automobile's explanation, netizens also accused "Da Yao Tok" and criticized him for his irresponsible behavior.
Most netizens agree with the dismissal of Jiyue Automobile, and think that even a boss can't bear to do this.
Some netizens believe that what Da Yao did was diametrically opposed to his work content, not so much Jiyue's operation, but Xiaomi's undercover agent.
Some people even proposed that Da Yao has done his best for the publicity of Xiaomi Automobile, and such talents should enter the Xiaomi Propaganda Department as soon as possible and follow in the footsteps of Mr. Lei.
After the media was reported by the media, Da Yao's deeds became known to more people, and a new question emerged: Can employees buy the company's competing products?
Should the company have a large volume?
The competition between large enterprises is particularly fierce, and if employees use their company's products, it is not only a promotion of the company's products, but also an attitude of their own, and many companies encourage employees to buy the company's products.
However, the employee's behavior must be voluntary, and if the employee does not buy voluntarily, the publicity effect will be lost.
In addition, workers provide labor for the company, and employees do not need to pay for other things in the company except for the labor itself. Of course, employees should not do things that damage the company's image, Da Yao has the freedom to buy Xiaomi SU7, but he should not promote Xiaomi in violation of regulations, let alone do things that are "contrary to the content of the job" during working hours.
As the so-called government in its position, the company's management and operation personnel should indeed think about the company's product reputation. And ordinary employees don't care, they can buy which brand of product they like, and they don't need to bear additional responsibilities.
It is hoped that Jiyue Automobile can adjust as soon as possible and bring its own operation department back on track.
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Resources:
Xiaoxiang Morning News: Jiyue responds to "employees are fired for buying Xiaomi": long-term promotion of competing brands, lawyers analyze the "non-compete agreement" in detail
Daily Economic News: Xiaomi SU7 owner was fired after buying a car for 5 days! Well-known car companies responded: He hyped Xiaomi SU7 for three months and was absent from work to pick up the car
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