Shenzhen Business Daily Reading Client Reporter Zhang Jie Zhang Xijun
On the afternoon of April 17, the launch of the 2024 China Charity Film Contest and the awarding ceremony of Leqi's SmallRig "China Charity Film Festival Full Public Welfare Partner" were held in Shenzhen. At the event, Leqi SmallRig was awarded the 2024 China Charity Video Festival as a public welfare partner, and will continue to explore the innovative path of combining public welfare and imaging with the China Charity Video Festival in the future, and contribute to the high-quality development of China's public welfare undertakings.
The launch of the 2024 China Charity Film Contest and the awarding ceremony of Leqi's SmallRig "China Charity Film Festival".
The 2024 China Public Welfare Film Contest was also officially launched at the scene, inviting global public welfare video creators to advocate public welfare and spread love and good deeds through image creation. Deng Ziqiang, Deputy Secretary-General of the Shenzhen Caring Action Organizing Committee, Member of the Party Leadership Group of Shenzhen Press Group, Secretary of the Party Committee and Editor-in-Chief of Shenzhen Business Daily, Zhang Zhanheng, Chairman of Shenzhen Caring Action Public Welfare Foundation, Yang Ziye, Judge of the Academy Awards, Winner of the 79th Academy Award for Best Documentary Short Film, Director of the Centre for Journalism and Media Research of the University of Hong Kong, and leading guests of the Shenzhen Caring Office and Leqi SmallRig Image Development Public Welfare Fund attended the event.
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Exploring a new model for the development of public welfare images, the China Public Welfare Video Festival has opened a new chapter of high-quality development"We are sure to go both ways, embark on the journey of the next ten years, witness, discover, and transmit, let the public welfare coexist and grow together, and let the great love converge without borders", the sonorous words from the silhouettes of the award-winning works of the previous China Charity Video Competitions brought the guests into the beautiful blueprint of the continuous take-off of public welfare images. According to reports, the China Charity Video Festival is co-sponsored by the Office of the Organizing Committee of the China Charity Project Exchange and Exhibition and the Office of the Organizing Committee of Shenzhen Caring Action, which is the first national original public welfare film display platform in China, and the only national-level and innovative visual image festival with the theme of public welfare in mainland China.
As one of the outstanding projects of Shenzhen Caring Action, since its official launch in 2013, the China Charity Video Festival has been adhering to the concept of "using images to spread public welfare and integrating public welfare into life", with the theme of "Seeing Love, Seeing the Future", and has been successfully held for 11 consecutive sessions, with a total of nearly 6,000 film library resources, and the scope of the collection covers all provinces, autonomous regions and regions in the mainland. municipalities, as well as Hong Kong and Macao Special Administrative Regions, and received contributions from public welfare video authors from the United States, Germany, West Korea, and other countries, which initially established the influence of China's public welfare images in the industry, and set a precedent for promoting the core values of socialism through original public welfare video recordings.
On the occasion of the 12th China Charity Video Festival, in order to further explore the new model of public welfare image development, the "Shenzhen Caring Action Public Welfare Foundation - Leqi SmallRig Image Development Public Welfare Fund" (hereinafter referred to as "Leqi SmallRig Fund") funded by Shenzhen Leqi Network Technology Co., Ltd. was officially established. As the first care fund focusing on public welfare images in Shenzhen, it has also officially opened a new chapter in the high-quality development of the second decade of the China Public Welfare Image Festival.
At the event, Leqi SmallRig was officially awarded the "China Charity Film Festival Public Welfare Partner", marking that Leqi SmallRig will help the development of the China Charity Video Contest from a global perspective in the future, and build a two-way cooperation platform between excellent public welfare projects and the world's outstanding cutting-edge imaging teams with the Leqi SmallRig Fund as the carrier, and develop the global public welfare short video creation ecology.
At the event, Leqi SmallRig was officially awarded the "China Charity Video Festival Public Welfare Partner".
It is worth noting that the 2024 China Public Welfare Video Contest has also kicked off. With the guests jointly opening the global collection of films for this year's China Charity Film Competition, it means that this year's China Charity Film Competition will take the lead in launching overseas film collection channels. This year's China Charity Film Contest Overseas Solicitation will continue the rules of previous years, and solicit original video short films focusing on the theme of public welfare from all over the world, and the relevant submission details and evaluation criteria will be announced on the official website of the China Charity Film Festival. The relevant person in charge of the Organizing Committee of the China Charity Video Contest said that the launch of the 2024 China Charity Video Contest Global Call for Films is of pioneering significance for the China Charity Video Festival in developing the global public welfare short video creation ecology, promoting the image of Shenzhen as an international city and building a communication link for China's philanthropic influence.
The guests at the meeting jointly launched the 2024 China Public Welfare Film Contest Global Call for Films.
Leqi SmallRig supports the China Charity Video Festival throughout the whole process and jointly supports global public welfare imaging talentsDeng Ziqiang, Deputy Secretary-General of the Shenzhen Caring Action Organizing Committee, member of the Party Leadership Group of Shenzhen Press Group, Secretary of the Party Committee and Editor-in-Chief of Shenzhen Business Daily, said in his speech that he looked forward to Leqi SmallRig joining hands with the China Charity Video Contest to carry out diversified and in-depth cooperation, encourage more people to record, disseminate and continue the love and beauty of good deeds, and make images an effective way of public welfare education and communication. It is also hoped that more representatives of caring enterprises will join in, and gather more diverse public welfare imaging forces through artistic innovation, technological innovation, market innovation, etc., so as to jointly inject more possibilities into the high-quality development of public welfare imaging and the construction of urban spiritual civilization.
At the meeting, the Leqi SmallRig Image Development Public Welfare Fund released the Smog Public Welfare Image Award (hereinafter referred to as the "Smog Award") and the incubation plan. In the next five years, the China Charity Video Competition will join hands with Leqi SmallRig Fund to focus on promoting public welfare actions such as the "Double 100" incubation plan, encouraging social forces to participate together, igniting the creative spark of young filmmakers, cultivating the spirit of public welfare innovation, and realizing the deep integration and two-way empowerment of image ecological exploration and public welfare ecological development.
Gao Haiyan, Chairman of the Leqi SmallRig Foundation, introduced the "Smog" Award and the "Double 100" incubation program to the guests.
The "Double 100" Incubation Program is created by the Leqi SmallRig Image Development Public Welfare Fund, which aims to select outstanding public welfare projects around the world as shooting objects and support and subsidize 100 emerging directors (or teams) to complete the shooting of 100 excellent public welfare documentaries. Based on the excavation, incubation, selection and cultivation of outstanding international cutting-edge public welfare film teams, this plan aims to build a platform for two-way cooperation between outstanding public welfare projects and outstanding emerging film teams, so as to encourage emerging imaging forces to explore public welfare culture, obtain support from industry resources, practice social responsibility, and enable outstanding public welfare film creators to receive strong support and promote more influential public welfare film creation.
According to the relevant person in charge of Leqi SmallRig Fund, with the rapid development of imaging technology, communication technology and streaming media platforms, and the rapid popularity of live broadcast and short video in the world, image is becoming the main narrative mode in this era. Documenting public welfare and good deeds through images can not only make goodwill spread across borders more quickly and diversely, but also give every ordinary person the opportunity to become a witness, teller and advocate of public welfare stories. Just like the brand proposition of Leqi SmallRig - "free creativity", Leqi SmallRig has always built a value ecology centered on users, and believes that through the promotion of Leqi SmallRig Fund and the "Smog Award" of the Public Welfare Image Award, everyone can realize their creative dreams.
China Public Welfare Film Contest Global Call for Films Launched, Overseas Connect to the 2024 NAB SHOW "Smog Awards" invitation siteYang Ziye, a judge of the Academy Awards, winner of the 79th Academy Award for Best Documentary Short Film, and director of the Centre for Journalism and Media Studies at the University of Hong Kong, also came to the event. She has been engaged in the cause of public welfare films for more than 20 years, and has presided over the final jury of the China Public Welfare Film Festival for 8 consecutive years, she told reporters that in recent years, the development of domestic public welfare films has been very rapid, whether it is the subject matter, shooting techniques, music and other aspects have ushered in more diversified innovations, and a group of young and cutting-edge public welfare filmmakers represented by social media have also emerged. I believe that with the help of the "Smog Award" and the "Double 100" incubation plan, the China Charity Film Festival will continue to produce more good works, and at the same time, it will also rely on the global users of Leqi SmallRig to bring overseas charity films to China, and can also attract high-quality global charity filmmakers to pay attention to China's public welfare projects. She also expects that with the "Smog Award" as a platform, the China Charity Film Competition can build a platform for public welfare filmmakers at home and abroad to exchange their works and make progress together, and at the same time, KOLs on social platforms will also join the charity film industry to spread more public welfare projects more widely and meaningfully.
Yang Ziye, a judge of the Academy Awards, winner of the 79th Academy Award for Best Documentary Short Film and director of the Centre for Journalism and Media Studies at the University of Hong Kong, delivered a speech at the event.
At the same time, Leqi SmallRig, which is participating in the 2024 American Radio and Television Show (2024 NAB Show) in Las Vegas, USA, also launched the "Smog Award" global invitation at the exhibition site, inviting photographers, video content creators, social recorders, self-media creators and photography enthusiasts from all over the world to participate in the award selection, presenting more good works that express the ambition, creativity and development fruits with a more professional, diverse and avant-garde aesthetic.
Zhou Yang, founder and CEO of Leqi SmallRig, and a number of co-created KOLs invited global image creators.
Zhou Yang, the founder and CEO of Leqi SmallRig, who was at the 2024 NAB Show and was also the venue of the launching ceremony of the China Charity Film Competition, made a "cross-ocean" connection with the event. He said that in the future, more global image creators will be invited to participate in public welfare image creation, and promote the harmonious development of society through image creation. At the same time, the site also served as the Las Vegas branch venue of the "Smog Award", and also officially launched the global invitation of the award, encouraging more creators to use images to advocate public welfare, record the times, and inject more fresh blood into public welfare video art.
Zhou Yang also told reporters that the establishment of Leqi SmallRig Fund is derived from the corporate mission of "unleashing everyone's unlimited creativity", as a leading global brand enterprise of image scene product ecology, and also the pioneer of the global image scene product ecological track, Leqi SmallRig started from image support products, and gradually built a product ecological matrix based on image scenes through product category development, and segmented and defined the image scene track in the global market. Up to now, Leqi's SmallRig products have been exported to more than 160 countries and regions around the world, and are widely used in live broadcasts, VLOGs, short videos, documentaries, Hollywood blockbusters and other fields, and the global brand influence continues to increase. This time, Leqi SmallRig launched the "Smog Award" global invitation and joined hands with China Public Welfare Video Competition, aiming to promote the use of images to convey care and practice good deeds, and bring infinite possibilities to the rapid rise of the image scene industry and the high-quality development of new quality productivity.
The relevant person in charge of the Organizing Committee of the China Charity Film Festival said that the joint launch of the global call for films with Leqi SmallRig is the innovative path of the China Charity Film Competition to continuously explore the combination of public welfare and images, nourish and stimulate new public welfare concepts and the effective implementation of more public welfare ideas. Next, the China Charity Film Festival will give full play to the power of Leqi's SmallRig partners to realize the incubation and support of emerging filmmakers from all over the world, tell the story of China's public welfare, and strive to make the China Charity Film Festival on the new journey become a new model for sublimating the city's humanistic character and spiritual temperament, and explore new channels and new carriers to show the self-confidence and civilization pursuit of Chinese culture in the new era.
Image courtesy of the event organizer