Last month's mid-level car sales list was released, and unexpectedly, this time it was not Passat, Magotan, Accord and other models that won the sales of mid-level cars, but Mercedes-Benz C-class, a luxury brand of mid-level cars, a model with a guide price of more than 330,000 yuan.
Although Mercedes-Benz C-class can currently give a relatively large terminal discount, but after all, its average price is still about 300,000, and it can win the sales crown of intermediate cars, which still shows a lot of problems.
Mercedes-Benz C-Class sold 20,700 units in March, an increase of 83.14% month-on-month, and was the only model on the list with sales of more than 20,000 units. For comparison, Mercedes-Benz sold 11,303 units of the C-Class in February, compared to 12,924 units of the BMW 3 Series and 10,599 units of the Audi A4L.
In fact, the product power of Mercedes-Benz C-class is not outstanding, its length, width and height are 4882mm/1820mm/1461mm, and the wheelbase is as long as 2954 mm, which is basically the same as BMW 3 series and Audi A4L, which is in a horizontal line, and the actual riding space is not outstanding.
The power performance is the weakness of the Mercedes-Benz C-class, and the whole system is equipped with a 1.5T engine + 48V mild hybrid system as standard. The powertrain has a maximum power of 184 hp and a maximum torque of 280 Nm. However, the mild hybrid system, not a hybrid, has little improvement in power performance, and compared with the BMW 3 Series and Audi A4L entry-level 2.0T engines, its performance is relatively weak, and compared with their high-performance versions, it is even weaker.
But the advantage of Mercedes-Benz C-class is not this, one of its advantages is the interior, and the same model of Mercedes-Benz S-class, 12.3-inch full LCD instrument panel and 11.9-inch central control display, a strong sense of science and technology, the actual experience, the smoothness of the car machine is good, built-in car networking, OTA upgrade and mobile phone interconnection and other functions, to meet the needs of daily use is not a problem.
In addition, the appeal of the Mercedes-Benz brand is the real reason why it can really sell well, especially the Mercedes-Benz three-pronged star logo on the front of the car, which used to be the dream of many people. Even under the general trend of the rise of domestic new energy vehicles, there are still many people who order this car with the Mercedes-Benz logo, the Mercedes-Benz brand, vanity and face.
Congratulations to Mercedes-Benz C-class, the mid-level car market may be the most difficult to be captured by domestic cars in a market segment, maybe the joint venture brand, can also monopolize this market segment for a period of time, but how long, months or years? Sooner or later, this market segment will be like other markets, won by domestic new energy vehicles.