In addition to the volume or volume of the current car market, not only will the news be exposed from time to time and rush to the hot search, but also the sales list will be updated every week and month, sharing dynamics, and catching the attention of users as much as possible. In the second week of April 2024 (April 8-April 14), the weekly sales list of new forces will come as scheduled, so let's take a look at how each new force performs.
In the top 10 of the new force sales list last week, Ideal won the first place with a score of 7,200 units, and this time it surpassed the question world by 02,300 units. Looking back at the sales volume in the first week of April (April 1-April 7), Ideal surpassed the question line with a result of 5,600 units, which was only 00,400 units higher at that time.
Entering 2024, the ideal official announced a price reduction promotion, and all models will drop by 30,000. Especially the ideal L7, the starting price has dropped directly to 286,900 yuan, and the official also gives away various configurations. A series of price reduction operations, the price of the ideal L series was lowered to 300,000 yuan, which greatly increased sales.
The ideal positioning is to be a high-end family car, which has been ranked first in the list of new forces. However, after the new M7 was born, the ideal was overtaken by the world. Now it is not easy to finally regain the top spot. If you want to keep the top position, it will be a long-term strategy to reduce the price and clear the inventory.
Last week, the sales volume of Wenjie was 4,900 units, compared with the sales of 5,200 units in the first week of April (April 1-April 7), and there was a slight decline.
In the first quarter of 2024, Wenjie has been the sales champion of new power car companies for three consecutive months. As for whether the world will win the sales championship position again?51 Jun thinks it is very likely.
A few days ago, the new M5 opened reservations, and the car's intelligent assisted driving has been upgraded. For reference, the current Wenjie M5 has a total of 7 configuration models on sale, and the official guide price is 249,800-309,800 yuan.
As for the competitors, the Ideal L6 will be available on April 18, and the price will also be more transparent. If you want to go in volume, the price of the new M5 may bring further surprises. The pricing is lower than that of competitors, and the sales volume of Wenjie is expected to further increase, and the battle for the sales crown between the two will be more interesting.
Leap sold 4,000 units last week, 00,800 units more than last week, ranking third. Entering 2024, Leap's performance has been relatively stable, and its ranking is second only to Ideal and Wenjie. The main reason is that the positioning and price of Leaprun are relatively close to the people, and the acceptance range is wide, which further strengthens Leaprun's position in the market.
The fourth and fifth places are both Geely's new energy vehicle brands. ZEEKR sold 2,700 units last week, and Galaxy sold 2,600 units last week. More surprisingly, the Galaxy made the top 10 list.
Recently, Galaxy has also repeatedly launched new cars, such as the Galaxy E8 Dragon Edition, with an entry price of 165,800. There is also the Galaxy E5, which will be available later in the year. The fast-paced launch of the new car is to remain competitive in the involuted car market, and it is hoped that the new Galaxy car will continue to maintain its potential after its launch.
The next brands on the list are NIO, Qiyuan, Xiaomi, Denza, and Deep Blue. Last week's sales were 2,500 units, 2,500 units, 2,400 units, 2,200 units, and 2,000 units.
Judging from the data, these brands can be said to be evenly matched. As an early entry brand, NIO's performance is almost catching up with latecomers, and recently NIO founder Li Bin has also begun to broadcast live on social platforms to close the distance between users and users, but it is not yet known whether this can drive sales in the follow-up.
Denza's sales last week increased by 00,700 units month-on-month, which is a good performance. It will take time for the new model to be delivered, and when the market response stabilizes, the sales of DENZA will also look better.
It is worth mentioning that on the delivery day of the DENZA N7, Wang Chuanfu, chairman of BYD, personally handed over the car keys to the owner, which directly filled the emotional value, and such a down-to-earth marketing method made everyone feel the affinity of the brand.
The market performance of the Xiaomi SU7, which has just been launched, is particularly eye-catching, and it has not disappointed rice fans. Last week's sales were 2,400 units, directly surpassing the dark blue. If Xiaomi can continue to maintain this momentum, with the increase of production capacity, Xiaomi can also quickly enter the top five of the new forces.
Last week, Xiaopeng fell off the list, and it was learned from other sources that Xiaopeng sold 1,600 units last week. It seems that the strategy of terminal price reduction has not had a significant effect. Falling out of the top ten from the front line of new forces, presumably Mr. He's heart is not a taste, but the market is cruel, if Xiaopeng does not improve its competitiveness as soon as possible, then it is not far from elimination.
The above is the sales list of the new forces last week, and it can be seen through the data that the head camp of the new forces is still ideal, asked, and zero-run, and other brands such as Xiaomi, Galaxy, and Extreme Krypton are catching up, and Xiaopeng's situation is not very optimistic.
In the face of the rapidly changing automobile market, the new forces dare not relax at all. The Beijing Auto Show is approaching, which undoubtedly provides an opportunity for brands to show themselves, and we will wait and see what the market trend will be in the future.
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