Source: Consumer Daily.com
Allergies are becoming a stumbling block on the road to the healthy growth of babies.
According to data, the number of children aged 0-6 with allergies in mainland China has been stable at more than 20 million for a long time. Subsequently, the anti-allergy track has become one of the fastest-growing maternal and infant subdivisions in China, and the traditional perception of maternal and infant nutrition products by novice parents has also undergone great changes. In particular, major brands of children's milk powder, toiletry products, daily snacks, infant and child nutrition products, etc., are all launched around "allergenic", "hypoallergenic" and "0 allergic", and the "anti-allergy" awareness of parents is being awakened. When "allergy" has become the standard of infant and child nutrition, how can we keep up with the trend and choose good products and brands?
On April 15, Witsbb, a brand of Australian company FORESTPARK, conducted authoritative testing by a third-party quality inspection company for three core products, namely Ginnis vitamin AD, Ginnis small blue box liquid calcium and Ginnis liquid zinc, which did not contain 29 common food allergens. This news not only refreshes the current industry height of allergen testing for infant and child nutrition, but also confirms the brand's slogan - committed to "allergy-free" formula, sensitive babies can eat with confidence. What's more, this gives many novice parents who are anxious about how to choose baby nutrition products a good choice.
Caption: Witsbb's core products do not contain 29 common food allergens
Gmins "Allergy-Free" Formula 2.0
"Sensitive babies can eat with confidence" is not an empty talk
According to the authoritative test report released by Ginmins, in addition to the eight common allergens, the brand's core products vitamin AD, liquid calcium, and liquid zinc do not contain 29 common food allergens, including shrimp, celery, soybeans, sesame, pistachios, cashews, almonds, hazelnuts, carrots, mustard, wheat, crab, lupin, pine nuts, eggs, walnuts, casein, gluten, buckwheat, milk, crustacean protein, mollusc protein, pecans, pecans, β-lactoglobulin, macadamia nuts, coconut, peanuts, whole milk protein, Brazil nuts, 29 items in total.
Why do you need to do so much allergen testing on your product?
As more and more post-80s and post-90s generations join the parenting army, everyone's understanding of maternal and infant nutrition products is clearer, and the choice is more scientific. On a social sharing platform, there are more than 70 million notes related to babies, #小月龄宝宝吃什么#, #宝宝洗护产品怎么挑#, and #宝宝营养是从什么时候开始补#等诸多话题名列前茅, which is enough to show the cautious attitude of this generation of parents in raising babies.
"We often say that what we are doing is a career about babies, about mothers, about nutrition, about prevention, about health, about hope, and about the future. Jason, head of the Tmall international channel of Witsbb Jianmins, said that for many families, how to feed the baby scientifically is like "fighting monsters and upgrading", and it is even more difficult to have a sensitive baby at home. Jian Mins has been deeply involved in the field of maternal and infant nutrition for many years, and has always adhered to the principle of long-termism, and this special product has been tested authoritatively, without 29 common food allergens, and it is also hoped to provide an additional reference for those parents who are "difficult" to find Minbao nutritional supplements.
Caption: Witsbb Basic Nutrition follows the "allergen-free" formula across the board
According to reports, the core products of Jianminsi have obtained more than 20 international patents and more than 1,000 clinical trial reports. The Codex Alimentarius Commission (CAC) issued the General Standard for the Labeling of Prepackaged Foods and the Food Allergen Labeling and Consumer Protection Act (FALCPA) issued by the U.S. Food and Drug Administration (FDA) stipulate that eggs, peanuts, soybeans, gluten, dairy, fish, crustaceans and nuts are the "most common allergens", and more than 90% of food allergies are caused by these eight allergens. Therefore, for most babies, avoiding these eight common allergens has greatly reduced the risk of allergies.
Caption: Witsbb also has three anti-allergy probiotics
The product line of Ginnis is divided into anti-allergy probiotics and basic health nutrition series, and the basic nutrition products have followed the "allergy-free" formula and do not contain eight common allergens. In this health upgrade, the product does not contain 29 common food allergens, blocking more allergens from the source. Jason told reporters, "After Jian Minsi proposed the 'allergenic' formula, 'allergenic' has become the standard for infant and child nutrition products in the industry in the past two years. While we are leading the industry to continue to move forward, we are more concerned about the expectations of consumers. It is hoped that through continuous research and development and product upgrading, more sensitive babies can also eat with confidence, so that parents can feel more at ease when purchasing. This is also the original intention of Jian Minsi, and the Min Bao family to care for the healthy and intelligent growth of the baby. ”
The "window period" of baby growth and development is the preferred nutrition brand
Gin Mins leads the continuous growth of the maternal and infant nutrition track
When it comes to Jianminsi, many people think of "China's 'allergenic' formula infant nutrition pioneer", "China's 'allergenic' formula infant liquid calcium pioneer", "'allergenic' vitamin AD pioneer", and "China's 'allergenic' formula infant nutrition sales for three consecutive years". So, after entering the Chinese market for many years, why does Genmins always insist on making efforts in the maternal and infant nutrition track?
Caption: Witsbb was the first to propose the "allergic-free" formula and continued to make efforts on the "allergic-free" track
There is an old saying, "three years old looks old", and from the perspective of your baby's health, this sentence does make sense. In China's "National Nutrition Plan 2017-2030", it is clearly proposed to carry out the nutrition and health action of 1000 days in early life, and promote nutrition attention in early life to a national policy, and prevent and control diseases in newborns in adulthood from the source of life. The 2018~2023 Progress Report on the Nurturing Care Framework: Reflections and Perspectives, jointly released by the World Health Organization and UNICEF, also emphasizes that the fastest period of brain development from pregnancy to 3 years of age occurs, and more than 80% of neurodevelopment occurs during this time. The development of the first few years of life is irreplaceable for improving lifelong health, nutrition and well-being.
As a parent, how can I choose the right infant nutrition? The first choice is, of course, a brand that started early in the anti-allergy track and has a deeper R&D, brand and market accumulation. As the initiator of China's "allergenic" formula infant nutrition, Jianminsi has a professional brand image and high brand awareness in the hearts of tens of millions of mothers.
The founder of "Rice Cake Mother", a leader in the field of maternal and infant self-media science popularization, has shared Gynmin Minsi's fist products on multiple platforms, and she particularly recognizes Gynmin Minsi's "allergy-free" formula, "like babies who are allergic to peanut oil, milk, eggs, and nuts, they can eat with confidence." Self-media blogger @Nuoxiang Ma Ma is a mother of a hyper-sensitive child, and she has been very cautious in feeding her children over the years, but in her many video contents, the figure of Jian Minsi products appears, "With a super-sensitive child, every day is a breakthrough." But I am very relieved to give my children the products of Jian Minsi." The recognition of mothers is not out of thin air, the live broadcast room of "Daddy Evaluation" is known for its rigor in the industry, and it has always been from the perspective of consumers, with product quality as the core and strict quality control standards. With more than 20 years of parenting experience, he has repeatedly recommended Genmins' allergy-free vitamin AD series nutritional supplements on social platforms.
Over the years, Ginnmins has received tens of millions of praises, and the brand has continued to increase investment in basic research and strengthen clinical trials to verify the efficacy of products. Relying on the continuous improvement and iteration of products based on research results, the product research and development is close enough to the needs of consumers, and it is also convincing enough in the professional endorsement of the brand, leading the continuous growth of the "allergic-free" maternal and infant nutrition track.
Caption: "Safety" is the primary consideration for mothers and infants when purchasing nutritional products
Secondly, from the perspective of consumer trends, mothers and infants pay great attention to the "safety" needs when purchasing nutritional products, and their expectations for nutritional innovation also lie in the reliability of product raw material formulas. However, "safe" and "reliable" are not the brand's own words, what everyone recognizes is the authoritative certification endorsement and the product is supported by clear ingredient data. For example, "whether the product contains common allergens" is one of the key concerns of consumers. The "official announcement" of Jianminsi, from the high-quality raw material formula, comprehensive resource supply chain layout and the core values of "maternal and infant crowd-centered", has helped more parents who "have Minbao at home" not to take detours when purchasing.
"The maternal and infant nutrition track is becoming more and more 'rolly'. Every step we take aims to take care of the healthy growth of Minbao through multi-dimensional efforts. While breaking through the 'involution', Gmins also hopes to promote the maternal and infant nutrition brands in the industry to increase their attention to the infant and child allergy market, and accelerate the creation of more nutritional products that sensitive babies can eat with confidence. Jason said.
Remark:
All the above "allergenic" and the allergenic text of the certificate specifically refer to the product tested in accordance with the 8 major allergen components specified in GB7718 "General Principles for the Labeling of Prepackaged Food", and the result is not detected. [8 common allergens of milk, eggs, gluten, peanuts, soybeans, seafood, nuts and fish pointed out in GB7718-2011 national standard, the cause of allergy varies from person to person]