The 29th round of the 2023-2024 Bundesliga season ushered in the focus battle on the 14th, Leverkusen swept the visiting Bremen 5:0 at home, and won the Bundesliga championship this season 5 rounds ahead of schedule, which is the first Bundesliga championship in Leverkusen's 120-year team history, and also broke Bayern Munich's 11-year monopoly on the championship, creating an unforgettable historical moment. As an official partner of Leverkusen, Kering Sports supported and witnessed this brilliant achievement throughout the whole process, and congratulated it at the first time.
In the 25th minute of the game, Boniface executed a penalty to break the deadlock. Then in the 60th minute, Boniface came back in power when a pinpoint pass set up Xhaka to extend the lead. Holding the initiative in the game, Bayer Leverkusen's young midfielder Wirtz scored a memorable hat-trick in the second half, scoring in succession in the 68th, 83rd and 90th minutes to make the score 5-0.
This victory not only sealed the Bundesliga title for Bayer Leverkusen, but also remained unbeaten in 29 league games so far with 25 wins and four draws, scoring 74 goals and conceding only 19 goals, 16 points ahead of the "Bundesliga giant" Bayern, while maintaining an unbeaten record of 43 games in all competitions.
From the beginning of the season to the final championship celebration, Kering Sports has been accompanying Bayer Leverkusen in the Bundesliga, providing all-round support and companionship, as the official partner of Leverkusen, Kering Sports is committed to providing a safe and stable communication platform for fans and fans, and continues to set high standards in product development and innovation development. The partnership with Bayer Leverkusen goes beyond the framework of traditional sponsorship and encompasses multiple dimensions, from technical support to marketing strategy, and this all-encompassing partnership strengthens the club's global reach.
Kering Sports continues to use its technological advantages to provide strong support to Leverkusen, while promoting club events online, and Kering Sports' global network of resources has also opened the door to the international market for Leverkusen and strengthened the team's global brand.
With this victory, Kering Sports' partnership with Bayer Leverkusen will enter a new phase. We will continue to deepen this collaboration and help Bayer Leverkusen continue to showcase their competitive prowess in the coming Bundesliga season and in Europe." Kering Sports will continue to focus on innovation and excellence to support Leverkusen on its journey to greater heights.
With Bayer Leverkusen FC winning the Bundesliga for the first time, this moment was not only a milestone in the team's history, but also the pinnacle of Kering Sports' partnership with Bayer Leverkusen. Kering Sports is proud to be a part of this pinnacle and will continue to work together to support Leverkusen's journey to greater heights at home and abroad