Haikou, April 17 (Reporter Wang Xiaobin) The 4th China International Consumer Goods Expo (hereinafter referred to as the "Consumer Expo") was held in Hainan from April 13 to April 18.
The health products at the Expo were sought after by the guests. Photo courtesy of Lu Yuting
According to the Deloitte China Consumer Goods & Retail Industry Overview 2024: Insights into New Industry Trends in Changing Consumption Structure released during this year's Consumer Expo, China is currently experiencing a new round of consumption structure changes under the influence of changes in population generation, family structure and lifestyle.
Enterprises keenly grasp the pulse of the market. At the Expo, in addition to bringing infant milk powder, a number of dairy companies also launched a series of dairy products for middle-aged and elderly people to meet the special needs of this group. The person in charge of an international dairy company from New Zealand said bluntly that middle-aged and elderly milk powder has become the main competition direction of global dairy companies.
Sinopharm International released a number of big health products at the Consumer Expo. Photo courtesy of Lu Yuting
China International Pharmaceutical and Health Co., Ltd. (hereinafter referred to as "Sinopharm International") released 20 new products at this year's Consumer Expo, bringing more than 300 health products, including anti-aging products from three major brands, such as Ruituoling, 4thMeal (the fourth meal), and KAYAJ in Australia.
Silver-haired people experience new healthy products at the Expo. Photo courtesy of Lu Yuting
"When we talk about the silver economy, we tacitly treat the elderly as a whole, but in fact, there are differentiated needs in this whole, and business opportunities are contained in them. Zhang Liqiong, deputy general manager of Sinopharm International and president of the duty-free business division, said that the Sinopharm business focuses on six directions: medical treatment, health, nursing, nursing, travel and learning, and adapts and develops different products and services for different ethnic groups, different ages and different needs of the elderly.
Zhang Liqiong introduced that in addition to anti-aging products, Sinopharm International has also paid attention to the health needs of special populations, such as diabetes patients, cancer patients and other specific groups, and launched a series of special medical food and disease rehabilitation products. A range of functional products can effectively improve the physical condition of patients while meeting their nutritional needs.
Synthetic biopharmaceuticals and high-value molecules for life and health. Photo by Chinanews reporter Wang Xiaobin
DeepTech, a technology company from Beijing, debuted at the CICG with its industrial matrix incubated in the field of synthetic biology for the first time, showcasing synthetic biopharmaceuticals and high-value molecules for life and health, and bio-based bulk chemicals for the sustainable development of the industrial chain.
"Products such as Chlorella proteoli and DHA algal oil play an active role in the anti-aging process by providing antioxidant protection, maintaining cell health, inhibiting inflammatory responses, and promoting important physiological functions. Sang Zhonghou, sales director of DeepTech's key accounts, said that synthetic biology has broad application prospects in the field of human health and medical aesthetics, and has connected with a number of industrial chain manufacturers on the platform of the Consumer Expo to jointly promote the whole chain cooperation from basic research, technology transformation to market landing. (ENDS)