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"Three jumpers" became popular in Europe and the United States, with a maximum sale of $12,000, and the manufacturer said that "please pay attention to reversing" will push the English version

"Three jumpers" became popular in Europe and the United States, with a maximum sale of $12,000, and the manufacturer said that "please pay attention to reversing" will push the English version

Chengdu Business Daily Red Star News

2024-04-17 19:26Published on the official account of Red Star News of Chengdu Business Daily, Sichuan

In mainland towns and rural areas, electric tricycles can be seen almost everywhere, and people also call them "three jumpers".

Red Star Capital Bureau noticed that recently, this "three jumpers" that we are all too familiar with have gradually become popular in the European and American markets, and have become the "Dream Car" of many European and American consumers.

According to CCTV, since New Year's Day this year, the number of Chinese-made electric tricycles ordered by local consumers in the United States from various e-commerce platforms has continued to soar, and they are privately ordered and shipped to the United States by sea.

In addition, Chinese Ambassador to the United States Xie Feng and Assistant Foreign Minister Hua Chunying also posted relevant content on foreign social platforms to promote the domestic "Three Jumpers" for foreign netizens.

"Three jumpers" became popular in Europe and the United States, with a maximum sale of $12,000, and the manufacturer said that "please pay attention to reversing" will push the English version

According to Jiupai News, Ni Xiaofeng, general manager of Jiangsu Guowei Motorcycle Co., Ltd., said that within a month of popularity, orders in the United States have increased. He felt that this wave of popularity was rare, and then he would find someone to design an English reversing prompt, the product manual was also in English, and the decal was also in English.

So how did the "three jumpers" become popular overseas? Can the domestically produced "three jumpers" open up a larger market overseas? and become a new choice for more overseas consumers?

The "three jumpers" who became popular on the Internet

At the end of last year, a short video blogger "Bobo in the United States" posted related content, saying that he bought an electric tricycle in China and gave it to her father-in-law in the United States.

Judging from the content of the video, the blogger's "three jumpers" instantly attracted the curiosity of the surrounding neighbors after arriving in the United States, and local residents said that they had never seen such a car, and some even asked the blogger where he bought it, and he wanted to buy one.

"Three jumpers" became popular in Europe and the United States, with a maximum sale of $12,000, and the manufacturer said that "please pay attention to reversing" will push the English version

Source: Douyin screenshot

Since then, related topics such as "Three Jumpers in the United States" have gradually fermented on social platforms at home and abroad, and related content has also attracted the attention of more domestic and foreign netizens.

One of them, a 25-year-old guy from Guizhou named Luo Hao, came up with the idea of starting a business in the United States and selling electric tricycles after seeing the video content of China's "Three Jumpers" exploding in the United States on an online platform.

According to a previous report by Red Star News, Luo Hao prepared for nearly 3 months in advance, and the team invested together to buy tricycles from manufacturers in Yancheng, Jiangsu Province, send them to U.S. ports by sea, and then transport them to warehouses in Los Angeles, California by truck, and the first batch of dozens of vehicles entered.

At the same time, Luo Hao also said that while he was young, he would try feasible roads to try and strive to cover domestic tricycles in the United States.

"Three jumpers" became popular in Europe and the United States, with a maximum sale of $12,000, and the manufacturer said that "please pay attention to reversing" will push the English version

Source: Douyin "Luo Hao in the United States (Three Jumpers Parties)"

At the enterprise level, after the "three jumpers" became popular on the Internet, it also directly boosted the sales of related enterprises.

According to a report by China News Network Taizhou on April 13, Shi Taotao, deputy general manager of Zhejiang Luju Vehicle Industry Co., Ltd., said in an interview, "In the first quarter of this year, the number of export inquiries of enterprises increased by 40% to 50% year-on-year, and the transaction volume increased by 10% year-on-year. We will continue to invest in scientific research to enhance the competitiveness of our products and continue to expand the overseas market of electric tricycles. ”

At the same time, according to Jiupai News, Ni Xiaofeng, general manager of Jiangsu Guowei Motorcycle Co., Ltd., said, "Now there are more customers who come to consult, and we will introduce products in detail from the aspects of quality and technology." We have also made a series of strategies for overseas publicity. Within a month of popularity, orders from the United States increased. ”

Why did it explode?

In fact, it may not be surprising that the domestic "three jumpers" have become popular in the European and American markets.

On the one hand, the "three jumpers" are more practical.

As we all know, electric tricycles are popular in the domestic market because of their high practicality and easy driving, and in the international market, especially in the United States, Russia and other countries, their application advantages are also prominent.

Locally, electric tricycles are less expensive and more economical to maintain than larger machinery such as pickups, and they are ideal for short-distance delivery workers due to their lightweight, flexible, high-capacity and labor-saving efficiency.

On the other hand, the "three jumpers" are more cost-effective.

Judging from the price of "Three Jumpers" overseas, according to the data of the e-commerce platform Amazon, the price of "Three Jumpers" is basically 5,000 ~ 12,000 US dollars, in fact, compared with China, the price has increased nearly six or seven times, or even more.

This is mainly due to the high cost of freight, local tariffs and local labor costs for electric tricycles transported overseas, which has skyrocketed the value of "three jumpers". However, for local users, such a price is still quite cost-effective.

"Three jumpers" became popular in Europe and the United States, with a maximum sale of $12,000, and the manufacturer said that "please pay attention to reversing" will push the English version

Source: Amazon platform

In addition, the development of "three bungees" in the international market is also inseparable from the rise of cross-border e-commerce platforms.

In recent years, Pinduoduo's Teru, ByteDance's TikTok Shop, and Alibaba's AliExpress (AIiExpress) have grown rapidly, becoming new shopping options for more overseas consumers, and these platforms continue to provide a broader sales channel for goods made in China.

Through the platform's continuous simplification of the cross-border transaction process, the transaction efficiency has been effectively improved, and the platform has helped electric tricycle manufacturers better understand the overseas market demand and formulate more targeted sales strategies through big data analysis and precision marketing.

In general, the popularity of "Three Jumpers" in overseas markets is not based on simple Internet popularity, but behind the strong practicality and economy of "Three Jumpers", as well as the recognition of overseas consumers for goods made in China.

Larger overseas markets

The "three jumpers", which are now sought after abroad, have developed in the domestic market in recent years, but it is a different scene.

According to the data of China's electric tricycle industry, from 2016 to 2020, as the world's largest market for electric tricycles, the sales of domestic electric tricycles have gradually fallen from 30 billion yuan to 26 billion yuan, with an average annual compound growth rate of -3.5%, and it is obvious that the industry has become saturated in China.

Therefore, looking for a broader overseas market has become a common choice for many domestic electric tricycle companies.

For example, the three-wheeled electric vehicle in the short video blogger "Bobo in the United States" comes from Jiangsu Guowei Motorcycle Co., Ltd.

Qin Xiaoming, deputy general manager of the third business department of the enterprise, said in an interview with the media: considering that the profits of foreign markets are higher than those in China, the study began in 2003, and the first export area was Southeast Asia, followed by India, Kazakhstan and some countries and regions in Europe and the United States.

According to the research statistics of DIResaerch, the global electric tricycle market size is showing a steady expansion trend, with the global electric tricycle market sales reaching 61.86 billion yuan in 2023 and is expected to reach 149.89 billion yuan in 2030, of which the Asia-Pacific region is the world's largest market, accounting for about 90.06% of the market share in 2023, followed by the European market, accounting for about 5.14%.

From the perspective of the general environment, taking Wuxi City, Jiangsu Province, the "hometown of China's electric vehicles" as an example, it is understood that there are more than 160 electric vehicle export enterprises in Xishan District, and brand stores have been opened in more than 140 countries and regions around the world.

In recent years, the electric vehicle industry in Xishan District has also responded to the country's call to "go global", and the total export volume has been rising, with 608,000 electric motorcycles and electric bicycles exported in 2022, a year-on-year increase of 13.4%.

In general, market demand, policy support, and e-commerce development have created favorable conditions for China's "three jumpers" to go overseas, but at the same time, enterprises also need to improve their capabilities in technological innovation, brand building, supply chain management and other aspects to enhance their market competitiveness.

Red Star News reporter Liu Mi

Edited by Xiao Ziqi

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  • "Three jumpers" became popular in Europe and the United States, with a maximum sale of $12,000, and the manufacturer said that "please pay attention to reversing" will push the English version
  • "Three jumpers" became popular in Europe and the United States, with a maximum sale of $12,000, and the manufacturer said that "please pay attention to reversing" will push the English version
  • "Three jumpers" became popular in Europe and the United States, with a maximum sale of $12,000, and the manufacturer said that "please pay attention to reversing" will push the English version
  • "Three jumpers" became popular in Europe and the United States, with a maximum sale of $12,000, and the manufacturer said that "please pay attention to reversing" will push the English version

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