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Young people are looking for individuality, and social media is fueling the rise of subcultures

author:The old Wang Qu next door said

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In recent years, some young people have attracted a lot of attention by performing crazy personal performances in public, such as cosplaying various cartoon characters and dancing in the streets, or dressing up as "monsters" in crowded shopping areas.

Young people are looking for individuality, and social media is fueling the rise of subcultures

This kind of extremely personal dressing and public display is known as "weird culture", which represents the strong pursuit of individuality and self-expression among the younger generation, and also reflects their psychological need to gain a sense of identity through social media.

The social background of the rise of "weird culture".

The rise of "weird coffee culture" is inseparable from the social environment in which contemporary young people grow up. Since the reform and opening up, Chinese society has paid more attention to individualism and individualization.

Younger generations are also more inclined to highlight their individuality and build a unique personal brand. The advent of the mobile Internet era has provided a platform to show their individuality, and young people can quickly generate influence and gain a sense of identity through video and other means.

Young people are looking for individuality, and social media is fueling the rise of subcultures

The background in which young people are growing up today has the following characteristics:

Individuality and personal branding are emphasized

Growing up, young people today live in an environment where market economy and consumerism prevail, and are instilled with the idea that individuality is everything and that they strive to become unique individuals. They blindly worship individual heroism and aspire to stand out from their peers by shaping their personal image.

Seek to become famous quickly

In the context of the boom in fast food culture and variety show stars, young people lack patience and perseverance, eager to get rich and become famous overnight. Participating in various talent shows and becoming popular through social platforms has become the main way for them to realize their dreams of becoming famous.

Young people are looking for individuality, and social media is fueling the rise of subcultures

Rely on a virtual sense of identity

When it is difficult to gain recognition in real life, young people get the desired sense of identity through the Internet. They need to make their presence clear by uploading identity symbols, and build self-confidence with feedback such as likes, comments, and retweets.

"Weird coffee culture" is in line with the psychological demands of young people

"Weird culture" can quickly occupy the field of vision of young people because it meets their above-mentioned psychological needs:

Through crazy modeling and behavior, young people hope to express themselves, present their inner world, and distance themselves from mainstream values. It's a way for them to achieve self-actualization.

Young people are looking for individuality, and social media is fueling the rise of subcultures

Attracting the attention of passers-by through dramatic words and actions can quickly make an impact, and is a shortcut to gaining attention and realizing your dream of becoming famous.

After uploading a photo or video, the number of likes, comments, and retweets becomes a sign of recognition by others. This can meet the needs of young people who rely on a virtual sense of identity.

"Weird coffee culture" highlights the individualized demands of young people and the state of online survival, which has the characteristics of the times and should not be examined by moral standards one by one.

Young people are looking for individuality, and social media is fueling the rise of subcultures

However, there are also negative factors such as the dilution of human dignity and the infringement of the rights and interests of others. The mainstream media should look at this trend rationally and start the discussion with a positive and guided attitude.

"Weird culture" is actually a form of subculture, representing the values and aesthetic tastes of some young people, rather than the antithesis of mainstream culture. The psychological needs of young people in pursuit of uniqueness should be understood.

Behind the extreme personalization is the inherent need of young people to gain a sense of identity by establishing a personalized image. Attention should be paid to the growth dilemma reflected in this.

Young people are looking for individuality, and social media is fueling the rise of subcultures

Highlight the theme to express personality, and should not only be based on external image. Young people should be guided to present themselves in a healthier and more meaningful way.

The "weird culture" also reflects the dilemma of some family education. In the face of this new situation, parents need to keep pace with the times, adjust their educational methods, and build mutual trust with their children:

The traditional sense of parental authority should be abandoned, and the reasonable needs of adolescents who emphasize individuality and independence should be respected and understood. Communicate with equality and mutual trust.

Young people are looking for individuality, and social media is fueling the rise of subcultures

Communicate with your children to understand their inner world and pass on the right values. At the same time, learn to listen and accept their point of view.

Strive for more support from school teachers and other groups, and jointly pay attention to the mental health growth of children. Families, schools, and society should establish communication and cooperation mechanisms.

Young people are looking for individuality, and social media is fueling the rise of subcultures

To a certain extent, the rise of "weird coffee culture" reflects the growth difficulties of the younger generation, and also reflects their individual demands. We need to look at this phenomenon rationally, and resolve the cognitive gap between each other through consultation and communication, so that it can be transformed into a positive force and promote social progress.

The whole network has been opened to protect rights and carry plagiarism reports

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