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The three sheep and Brother Yang were once very popular, and there were many problems hidden behind them
Three Sheep and Brother Yang were once celebrities in the live broadcast industry, and they quickly accumulated a large number of fans through the live broadcast platform. But behind its bright appearance, there are many hidden problems:
The quality of the content of Three Sheep and Brother Yang is uneven, and there is a lot of low-quality content. In order to cater to the tastes of their fans, they produce a large number of videos that are more entertaining but less informative.
For example, taking strange food for performance, engaging in meaningless chat interactions, etc. This kind of content attracts attention, but it does not help to improve the public's aesthetics.
Driven by the reward economy, Three Sheep and Brother Yang attracted money through various marketing methods. They hyped up their products in the live broadcast room, taking advantage of fans' admiration for celebrities to harvest wealth.
It also exaggerates the quality boasting function and uses false marketing methods to inflate the value of goods. This not only occupies the public resources of live broadcasting, but also infringes on the rights and interests of consumers.
After being suspected of fraud and punished by the platform, the live broadcast business of Three Sheep and Brother Yang shrank, and it was difficult to find a way out for the transformation plan. Due to the unsustainable nature of the low-quality content relied upon,
Coupled with the serious damage to their credibility, they can hardly gain the recognition of their fans through legitimate means. This shows that it is difficult for the "traffic stars" who rely on fraud to coax for a long time.
The platform is not responsible for supervision, and viewers who are addicted to live streaming are easy to be exploited
Behind the frequent chaos of the three sheep and Brother Yang, the supervision of the live broadcast platform is also to blame.
In order to compete for user time and obtain sponsorship income, live streaming platforms have long tolerated low-quality content. In recent years, major platforms have competed to launch tipping features to encourage creators to create gimmicks to make profits. This allows some streamers who harvest clicks with vulgar content to become popular.
The platform did not guide the audience to distinguish between right and wrong, and some viewers were susceptible to incitement and exploitation. Many viewers have a certain admiration for Internet celebrities such as Three Sheep, and the platform only presents content without guidance, which makes it easy for these fans to be misled in their consumption choices.
As the main platform for content, live streaming platforms have the responsibility to strengthen supervision and curb abnormal marketing behaviors. Measures such as cracking down on counterfeit goods and restricting false marketing can help regulate the order of platforms.
Content creators should be honest and peaceful with users
For content creators like Three Sheep and Brother Yang, they need to reflect on their social responsibilities.
Always be honest and trustworthy, and should not deceive users. Content creation is supposed to serve society, not create gimmicks to drive traffic.
It is necessary to go deep into life, understand the real needs of the audience, and provide valuable content. It should not cater to vulgar tastes, but should lead the aesthetic trend of the masses.
To coexist peacefully with users, users cannot be harvested. Fans should be regarded as partners who grow together and work together to improve the quality of content on the platform.
Where to go: the road to ecological construction in the live broadcast industry
At present, the live broadcast industry is in turmoil, and it is urgent for all parties to work together to establish a good ecological environment:
Platforms should improve regulatory mechanisms, establish punitive measures to combat counterfeiting, and enhance the credibility of platforms. Creators should reflect on themselves, improve their quality and social responsibility, and win fans with high-quality content.
Users should consume rationally, identify false information, resist low-quality content, and choose high-quality creators. The government should strengthen guidance to create a good environment for the healthy growth of the live broadcast industry.
epilogue
The growth of the live broadcast industry requires the efforts of all parties. Only by creating a good ecology and making it a socially beneficial industry will it be difficult to last for a long time.
The whole network has been opened to protect rights and carry plagiarism reports