Loading...
Xiao Zhan, the "home male god" in suits and leather shoes
Off the screen, Xiao Zhan quietly changed into a suit and white shirt and transformed into a spokesperson for a global brand. Not Superman, but busier than Superman.
Unprecedentedly, his image jumped on the mobile phone screen, and in the vertical screen blockbuster, his posture was as tall as a pine, and his demeanor was all directions. Xiao Zhan's fans, those unswerving "fighters", shared the good news on social media. Someone cheered in the comment area: "Staying at home, swiping the screen, and seeing the home atmosphere created by General Xiao is even more reassuring than a solid wall." ”
Xiao Zhan, everyone's Xiao Zhan, just like the water purifier under Angel's sink, quietly integrated into every family. He not only brought a visual feast, but also led a new way of life as a pioneer representative of whole-house water purification. Fans, their enthusiasm is like the flow of water in a water purifier, always unstoppable. A self-proclaimed "fastest fan" proudly announced on the Internet: "The same water purifier was installed yesterday, and now every drop of water in the home carries Xiao Zhan's freshness." ”
The spokesperson effect, the dance between the brand and the fans
Loading...
Every time Xiao Zhan's new endorsement is announced, the brand's sales will soar as if by magic. Xiao Zhan's influence is like an invisible huge engine, driving the frenzy of the market.
In the middle of the night, the person in charge of a brand privately asked: "What is the secret of Xiao Zhan's endorsement?" and the answer was simple: "Fans." Although this answer is simple, it is like hitting the nail on the head, because behind Xiao Zhan is the solid support of a group of die-hard fans. They are in front of the screen, their fingers flying, and every click to buy is like crowning an idol.
The moment the business was officially announced, it seemed to have become a common festival for fans. Social media turned into a sprawling celebration scene where fans gathered to exchange their love for Xiao Zhan. In the face of their power, brands may feel as if they are borrowing the light of Xiao Zhan and the power of a group of fans to push themselves forward. A netizen with the nickname "Shaw Analyst" wrote in the comments: "Seeing Xiao Zhan's endorsement, I seem to see the brand's sales figures dancing, and fans are really the best sales team." ”
Home, starting with clean water
Loading...
Xiao Zhan is not just endorsing a product, he seems to be endorsing a concept of life. When fans are talking about his new endorsement, they can't help but think of their own family life.
Xiao Zhan's image, just like the water purifier, has become an indispensable part of the home. Netizens ridiculed in the comments: "If Xiao Zhan endorses the mattress, I may sleep until I wake up naturally, what he endorses is not only a commodity, but also a state of life." ”
And those fans who want to imitate Xiao Zhan's home lifestyle have begun to install a whole-house water purification system at home. They posted their home renovation results on social media, as if to say: "Look, this is Xiao Zhan's home life." A netizen wrote in the comments: "My home has become a small Xiao Zhan museum, from the living room to the bathroom, from the water purifier to the mobile phone wallpaper, all of them tell the loyalty to the idol." ”
Xiao Zhan effect, beyond the influence of the screen
Loading...
Xiao Zhan and his fans have woven one sales myth after another. In this story, everyone is not just a spectator, they are participants in the interaction, they are the experiencers of life.
Xiao Zhan's endorsement not only benefits the brand, but also gives fans a sense of belonging. They're not just buying a product, they're supporting an idol and participating in a shared vision of a better life.
Let's put those numbers and sales aside, Xiao Zhan's influence is much more than that. He has become a bridge between people and a social media festival of trust and support. And in the end, when everyone is praising Xiao Zhan and praising brand sales, you might as well also praise those fans who silently support behind the keyboard. They are the true heroes of this story, and Xiao Zhan is undoubtedly the pioneer who leads the trend. If someone asks the reason for all this, they may only say: "This is the Xiao Zhan effect, which transcends the influence of the screen." ”