From 199,000 yuan! Chery Star Era ET opened pre-sale, Gao Xinhua: To become the best electric large SUV within 500,000 yuan

National Business Daily

2024-04-16 17:52Posted on the official account of Sichuan Daily Economic News

Every reporter: Miao Shiyu Every editor: Sun Lei

With the rapid development of the new energy vehicle market, the competition of new models launched by major brands has evolved from a simple price competition to a comprehensive competition of comprehensive cost performance of products.

On April 15, Chery Group's Xingtu brand Xingtu brand Star Era ET was officially unveiled, and the new car is available in two power forms: pure electric version and extended range version. Among them, the REEV series includes three models: Plus, Pro and Pro+, with prices of 199,000 yuan, 219,000 yuan and 239,000 yuan respectively. The BEV series is more diverse, including five models: Pro, Pro 4WD, Pro Urban Intelligent Driving, Max and Ultra, with prices ranging from 239,000 yuan to 329,000 yuan.

Image source: Photo by reporter Miao Shiyu 

It is understood that the Epoch ET is equipped with CATL's 77kWh and 100kWh high-performance batteries (1/3C benchmark), with a cruising range of 625km and 760km, and the extended-range model is equipped with a 400V voltage platform to achieve 1L oil power generation of 3.65kWh, WLTC feed fuel consumption of 5.2L/100km, and the comprehensive cruising range of the extended-range version exceeds 1500km.

In terms of intelligence, the Epoch ET has an EEA5.0 electronic and electrical architecture, and Huawei iDVP is empowered by the digital base for smart cars.

"This car wants to be the best electric SUV within 500,000 yuan. At the release site of Epoch ET, Gao Xinhua, executive deputy general manager of Chery Automobile Co., Ltd. and CTO of Chery Automobile Engineering Technology R&D Institute, said.

Zhang Guozhong, executive deputy general manager of Chery Automobile Co., Ltd., told reporters: "(Chery Automobile) aims to build the Xingtu brand into a luxury brand loved by the world, become the most competitive 'BBA', and lead the entire Chery Group brand upward. ”

Zhang Guozhong revealed that in the next three years, Star Era will launch 6 new products, and there will be a blockbuster product unveiled at this year's Beijing Auto Show.

It is reported that Xingtu is known as the spire of Chery Group's brand pyramid, and Xingyuan ET is the first SUV model on the E0X platform. From the perspective of the performance of Chery Group's major passenger car brands, Chery brand sales in March were nearly 117,000 units, a year-on-year increase of 40.7%, and sales in January ~ March exceeded 350,000 units, a year-on-year increase of 57.6%. The Xingtu brand sold 6,653 vehicles in March, a year-on-year increase of 3%, and nearly 23,500 units in January ~ March, a year-on-year increase of 44.4%. The sales volume of the Jietu brand in March was 35,000 units, a year-on-year increase of 82%, and the sales volume in January~March was nearly 107,500 units, a year-on-year increase of 106.9%. iCAR 03, the iCAR brand's first pure electric product, sold 5,487 units in March.

National Business Daily

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