#记录我的2024#最近一段时, various tea companies compete for the second share of the tea track all kinds of news, but in the midst of the news, tea Baidao finally rushed to the front, just recently tea Baidao opened a global IPO, and finally sat firmly in the second share of tea Baidao How to look at the future of tea Baidao?
1. Tea Baidao opens a global IPO?
According to a report by DONEWS, according to the IPO news, Sichuan Baicha Baidao Industrial Co., Ltd. (hereinafter referred to as "Chabaidao") opened the IPO and ended on April 18, and plans to officially list on the main board of the Hong Kong Stock Exchange on April 23 with the stock code "2555".
This means that Tea Baidao will officially become the "second stock of new tea drinks" and will become the first new tea beverage company to successfully land on the Hong Kong Stock Exchange in the past three years.
According to Frost & Sullivan's report, in terms of retail sales in 2023, Chabaidao ranked third in China's freshly made tea shop market, with a market share of 6.8%, a further increase from 6.6% in 2022. In 2023, the total retail sales of Chabaidao stores will be about 16.9 billion yuan.
As of April 5, 2024, Chabaidao has a total of 8,016 stores in China, covering 31 provinces and cities across the country, achieving full coverage of all provinces and tier-level cities in China - as of December 31, 2023, Chabaidao's stores reach all tier-level cities, of which the number of stores in first-tier, new first-tier, second-tier, third-tier, fourth-tier and below cities accounted for 10.6%, 26.9%, 20.9%, 19.4% and 22.2% of the total number of Chabaidao stores respectively The distribution of stores in various tier-level cities across the country is relatively diversified. As of December 31, 2023, the number of stores in shopping malls, communities and other business districts accounted for 37.3%, 28.6% and 34.1% of the total number of stores in Chabaidao, respectively.
Second, the second share of tea Baidao tea drink has finally sat firmly, but what is the future?
With the continuous prosperity of the tea market, Tea Baidao recently announced the opening of a global IPO and will soon land in the capital market. This move not only marks that the leading position of Tea Baidao in the tea industry has been recognized by the market, but also indicates that the second stock in the tea industry is about to sit firmly. However, for Chabaidao, listing is just a new starting point, where does the future go, and what should we think?
First of all, Tea Baidao opened a global IPO, becoming the "second stock of new tea drinks" in the Hong Kong stock market after Nai Xue's tea, which is not only expected, but also highlights its leading position in the industry. As early as when Chabaidao passed the hearing of the Hong Kong Stock Exchange, the market's expectations for its listing have risen. Passing the hearing means that the company has met the requirements of the listing rules of the Hong Kong Stock Exchange, and key information such as financial status, operating conditions, and corporate governance have been recognized by the regulatory authorities, and the listing process has entered a substantive stage. Therefore, the opening of the global IPO and raising funds from the public is a natural continuation and inevitable result of the previous efforts.
Secondly, although Chabaidao has made remarkable progress on the road to listing, the industry pressures and challenges it faces cannot be ignored. As a typical low-threshold track, the tea industry has a relatively low entry threshold, new brands are constantly emerging, and the market competition is particularly fierce. Consumers' loyalty to tea brands is generally not high, and they are easily affected by new products, new marketing methods, price concessions and other factors. Although Chabaidao has a certain brand influence and loyal customer base, in such a dynamic market environment, how to maintain consumer stickiness and resist the impact of competing products is a long-term and arduous task.
In addition, Chamodo also needs to deal with the increasingly fierce competition within the industry. In recent years, all kinds of new tea drinks have emerged in an endless stream, from traditional milk tea to fruit tea, milk cover tea, to plant-based tea with a healthy concept, functional tea, etc., and the speed of product innovation is overwhelming. At the same time, leading brands such as Hey Tea, Mixue Bingcheng, and Nai Xue's Tea are also constantly iterating products, optimizing services, and expanding channels, trying to consolidate or increase market share. In order to maintain a leading position in such a competitive landscape, Chabaidao must have keen market insight, efficient R&D and innovation capabilities, and precise brand marketing strategies.
Third, the listing is undoubtedly an important milestone for Chabaidao. Through the listing, Chabaidao can obtain more financial support for expanding production scale, enhancing brand image, and strengthening R&D capabilities. This will help Tea Baidao occupy a more favorable position in the market and achieve faster development. However, going public is not the end, but a new beginning. Chabaidao needs to seriously think about how to make good use of the funds obtained from the listing to achieve real breakthroughs and development.
Therefore, Tea Baidao opened a global IPO, and listing is just a new starting point. In the future, Chabaidao needs to continue to innovate and improve service quality, strengthen product research and development and brand marketing, and expand overseas markets to achieve real breakthroughs and development. At the same time, Chabaidao also needs to seriously respond to the risks and challenges brought by the listing and maintain a steady development trend. Only in this way can Tea Baidao be invincible in the fierce market competition and truly become the last laughing enterprise.