Since surviving the lonely and difficult days of the past 20 years, BYD has ushered in its own all-round bloom. With its excellent three-electric technology and its unrivaled DMI technology, BYD has exploded from 730093 in 2021 to 1868543 in 2022, and will reach 3,024,400 in 2023, surpassing Tesla and becoming a veritable champion of new energy vehicles. It is jaw-dropping, and it has really set off the storm of new energy vehicles from China to the world. As a result, everyone has seen that Apple stopped stopping losses in time and did not make cars, and European and American countries did not say which year to stop producing fuel vehicles. Because they can't roll BYD!
So, why did BYD "roll" the whole world so convincingly? At the spring press conference of "Fanghua" to pay tribute to Fanghua Formula Leopard Automobile, Xiong Tianbo, general manager of BYD Formula Leopard Automobile, proudly introduced the various performances of the Leopard 5: In December 2023, its sales reached 5,086 units just one month after its launch, and by January to March 2024, the cumulative sales of Leopard 5 reached 11,063 units, and it has been on the TOP5 domestic hard-core SUV sales list for many weeks. The on-site display vehicles have created many miracles: climbing the world's highest sand peak, Bilutu Peak, crossing the "ultimate hard-core route into Tibet" Keriya Ancient Road, and pulling out the Nisanguo ...... There is also a car owner who gives his daughter the most romantic night to see cherry blossoms, and the lights of the Leopard 5 illuminate a tree and cherry blossoms become the dream flower of every girl. The hard-core off-road leopard 5 and such tenderness are also blended in this way, just as the sweet Xiong Tianbo is the general manager of BYD Formula Leopard Automobile, the two have contrasting colors and harmony. BYD's marketing really starts with the selection of the general manager.
Lian Yubo, chief scientist of BYD, said that BYD uses technology to solve the unknown world, and defines new value benchmarks in the industry with innovative technology and disruptive experience. He also said, "With the deep technical accumulation in the field of new energy, we have innovatively created a new track of new energy, and through a new technical architecture, we not only eliminate the pain points of traditional fuel off-road vehicles, but also bring more novel and practical functions."
For example, the Formula Leopard DMO super hybrid platform has four cores of new energy off-road, strong power of over 500kw, extreme fuel consumption of 7.8L/100km, body structure CTC battery chassis integration, and BYD's unique Yunnan-P suspension, which are BYD's hard-core off-road weapons to kill the market.
BYD has always been based on the market with pioneering and disruptive technologies. Some people say that where BYD wants to kill, it must be invincible and succeed.
mentioned earlier about the sales in the past three years, from 730093 to 1868543 to 3,024,400 units, the first two have nothing to do with hard-core off-road, only in 2023 of the 3,024,400 units, there are 5,086 units of the Leopard 5, which is almost negligible. The fast-breaking BYD needs a new market and a new track, so the hard-core off-road formula leopard will definitely exert its strength. In the second half of this press conference, the atmosphere in the venue can almost be described as boiling, the starship shape of the hard-core flagship Leopard 8 world premiere, the Leopard 3 concept car SUPER 3 and the concept sports car SUPER 9 made a stunning appearance at the same time, bringing the atmosphere up step by step. Even after the press conference, a large number of people flocked to the stage, crowding the huge stage. The car was very obedient, and when he went to the stage, he happened to meet BYD chief designer Egger walking through the crowd with a proud face, how could that be the inner ecstasy that can be described in four words of spring breeze triumph? Such success is not what every designer pursues all his life? How many designers can get such success?
Let's introduce the 583 and the supercar SUPER 9.
BYD's official information introduces the Leopard 8 as follows: Gathering the essence of the sci-fi universe to create a flagship benchmark with a sense of futurism, power and majesty; The three-dimensional lines create a sculptural metal body structure, and constantly jump out of the colorful personality elements in the clean and neat posture, forming a flamboyant personality expression, which is the bold solution of the equation leopard for the smart personality, but also the dream of freedom and the pursuit of infinite soaring; and the supercar SUPER 9 is the most amazing imagination, the most amazing car design ever, incomparable, "space cockpit" type double cab, open roof design, with "like a frightening, graceful like a dragon" The curve outlines as many as 9 air ducts, which is not an exaggeration to say that it is "the ultimate solution to performance aesthetics, and the dream of the ultimate fusion of speed and art". This is the most recognized official introduction of the automobile industry for more than 20 years.
There is the best technology, the most amazing design, and the most amazing sales mix, do you guess how much sales will this BYD Formula Leopard contribute to it? At the beginning of the year, BYD said that it wants to sell overseas, in fact, in addition to overseas, hard off-road is also a part of its sales cake that cannot be ignored.
The hard-core off-road segment is also about to set off a whirlwind for BYD.