As we all know, Wuling Motors has always adhered to the principle of "what the people need, Wuling will build", but what do the people need? A most praised answer is that firewood, rice, oil and salt are soaked in the sea of stars, and pots and pans are full of poetry and distance.
This is the meaning of a car, not only to meet the individual needs of consumers, but also to meet the needs of consumers' families.
In this sense, the theme of "from me to us" Baojun Yueye family new car launch, whether it is the Tianyu architecture, or Baojun Yueye Plus, Baojun Yueye 2024 two new cars, Wuling is using a more down-to-earth way, through the leading technology, the rationality of product planning, to interpret the deep understanding of the consumer market.
Tianyu structure - defined by the needs of the people
According to Baojun's introduction, the Tianyu architecture released this time is the world's first electronic and intelligent architecture defined by the needs of the people, following the three core concepts of user decision scenario, scene generation demand, and demand definition function, with the goal of better meeting the different needs of consumers.
Tianyu architecture includes three major platforms: one is the full-scene D platform, mainly based on 4.6 meters to 5.1 meters models, practical technology and luxury quality are the characteristics of the D platform, for mature families, multi-child family groups, to create a global multi-scene, high-quality, large family car choice;
The second is the economical M platform, which is officially said to be the world's most economical family scooter preferred platform. The platform is mainly based on 3.5-meter to 4.6-meter models, mainly for singles, newlyweds and small families.
The third is the S platform, which is positioned as the world's largest small new energy platform. The platform focuses on personality and convenience, with models ranging from 2.5 meters to 3.5 meters, and provides the world's most convenient personalized scooter for individual families and young people.
Baojun said that the three platforms of D, M and S, covering A00 to C-class full-size models, including different power combinations of pure electric and hybrid, aim to become a travel solution for people's better life.
It is understood that there are 4 known models of the three major platforms of Tianyu architecture, in addition to the first intelligent pure electric SUV of the M platform - Baojun Yue Ye Plus, and the 2024 model of the S platform trendy play pure electric SUV - Baojun Yueye, as well as two new models under the D platform that will be released in the second half of the year, including the first five-seat full-scene intelligent SUV officially launched in the third quarter of this year, and the first large six-seat full-scene intelligent SUV that debuted in the fourth quarter of this year.
Obviously, constantly opening up boundaries, constantly exploring potential, and constantly exploring more possibilities are the magic weapons of Baojun for the future.
Two new cars - pleasing oneself and pleasing home, arrived at the right time
As the industry recognizes, "the Baojun concept is the continuation of Wuling's spirit, and the main source of its product competitiveness is to capture the hearts of consumers through uniqueness." ”
This is exactly the case with the Baojun Yue Plus and Baojun Yue 2024 models that are listed this time.
According to Baojun, the 2024 model of Baojun Yue is to "please yourself", and Baojun Yue is also Plus to "Yue Jia". Among them, the 2024 model of Baojun Yue is also in order to meet the needs of more users, adding three new fashionable car colors: Yunhai White, Mountain Mist Gray, and Xiaguang Blue, and the whole system is equipped with aircraft turbine wheels as standard, a new eight-in-one central armrest box, the only 35L front cabin in the same class as standard, and the whole system is upgraded with comfortable style suspension tuning, creating the king of the city in the hard-core pure electric SUV.
Of course, Baojun Yueye Plus is the biggest change in the Yueye family.
The most direct manifestation of this change lies in the space, Baojun Yue Plus also uses a 3996mm body to achieve a wheelbase of 2560mm, and the five-door and four-seat design is also more biased towards family car scenes.
Baojun Yue Plus has a 67% EFF and uses a square box shape to design a 385L sunken trunk that can accommodate four 24-inch suitcases. The rear seats can be folded down to expand the cargo space of 1715L, and the official uses a visual way to illustrate this space: a double-door refrigerator was put into the test (space).
Obviously, Baojun Yue is also PLUS in trying to cater to the harsh space of family cars.
At the same time, as the first trendy smart pure electric SUV, "can play" and "smart" are also the biggest improvements of Baojun Yue plus.
On the one hand, based on the original pure electric design of the Tianyu architecture, the Baojun Yue Plus also adopts a front-wheel drive layout, equipped with a more powerful 75kW high-power motor, with a peak torque of up to 180N·m and a maximum speed of more than 150km/h.
On the other hand, Baojun Yue Plus is equipped with the only mapless high-end intelligent driving assistance within 200,000 yuan, relying on the strong perception and weak dependence of the strong visual BEV technology solution to create the optimal solution for high-end intelligent driving, which can realize the only mass-produced delivery of mapless city memory navigation assistance, high-speed intelligent navigation assistance that is easy to use in the country, industry-leading AEB and the industry's first full-scene intelligent parking, bringing high-end intelligent driving to 100,000 levels.
In addition, the high-end intelligent driving assistance function of Baojun Yue Plus will be delivered as soon as it is launched, and it will be opened when it is delivered.
In general, the battery life has increased, the interior has been updated, the performance has been improved, the space is larger, the vehicle is more intelligent, and the Baojun Yue Plus really has more household attributes.
Baojun Yue is also listed Plus, and the official expression is "from the personality of me to the firewood, rice, oil and salt", which is appropriate.
"From this press conference, the Baojun brand officially started the second chapter of its rejuvenation journey back to the mainstream market in 2024. Baojun said.
In the past, Baojun has achieved countless successes, which is not only the success of a model, but also the determination to stand firmly with users, which has prepared a blueprint for Baojun to make more attempts, whether it is to a more advanced market or more advanced technology to build, or a more out-of-the-circle brand concept, there is a good foundation.
This year, with a new starting point, when electronic intelligence has become a new demand for people in the new era, the Baojun brand, as a part of the Chinese brand, aims to achieve a deeper connection with users and move towards a higher level of brand development.
Such a Baojun deserves the best users, and users also deserve a better Baojun. (Written by Shui Miao)