Just yesterday, at the Consumer Expo, the domestic platform Vipshop exposed an important data, which shows that the sales of international high-end brands on the platform will soar by 24% in 2023, especially wearable clothes and shoes. What is the positioning of Vipshop?Brand sales, brand discounts, and high-end international brands can also be sold at discounts. You know, this kind of business was not easy to do in the past, and it can even be described as "niche". Because, for many young people, they do not need discounts to buy high-end international brands, including luxury goods, but think that the more expensive the better, and the more expensive and scarce, the more face. But now it seems that this situation has completely reversed, and more and more young people have begun to obtain high-end international brands through special sales, discounts and other channels. In essence, it is the consumption concept of young people who has changed, and they still pursue the quality and good life brought by high-end brands, but they are more concerned about their cost performance, which promotes the consumption mentality of pursuing both quality and cost performance. Therefore, I have to sigh that now everyone's consumption mentality has completely changed, and even high-end brands and luxury goods must be discounted!
