Liu Qiangdong is a very special entrepreneur in our country, he has an extremely ambitious plan, and he dares to assume the corresponding social responsibility, but the market's feedback to JD.com is average.
Liu Qiangdong has never publicly stated his retirement, but he is basically no longer involved in the specific operation and management of the company. You say he's retired, but he still holds a meeting with executives from time to time to clarify the direction of the company's development. To be precise, Liu Qiangdong is currently more like a semi-retired state.
It can be seen that Liu Qiangdong regards Jingdong as his own child, and he hopes that the child can always grow up healthy and happy. It's just that children will inevitably encounter setbacks or bottlenecks in the process of growing up, and now is the bottleneck period of JD.com.
If you just look at the financial report, although JD.com's revenue growth is slowing down, it has been growing, and its revenue will break through the 1 trillion yuan mark in 2022, which is a milestone in the history of China's private sector. It's a pity that consumers and capital don't care about this, consumers only care about whether they can buy genuine or cheap goods, and capital is concerned about the company's growth rate. If growth slows down, the future is bleak.
As of now, JD.com's market value is only $40 billion, which is about the same as the market value when it was first listed 10 years ago, which is something that many people dare not think about. On the other hand, the rising star Pinduoduo currently has a market value of $151.8 billion, nearly four times the market value of JD.com. The business world is really changing rapidly, and no one knows what the future of the company will look like.
In addition to Pinduoduo's threat to JD.com, the rapidly developing live broadcast e-commerce has also posed a certain threat to JD.com. This is really not the result of the great hadron not working hard, but the result of the development of the times. Even Jack Ma is helpless against this trend, and also admits that Alibaba has made some mistakes in recent years.
In the face of the general trend of the times, those who go along with it prosper, and those who go against it die. No, Jingdong released heavy news, Liu Qiangdong will start his live broadcast debut on April 16, and he will share his experience and experience in food, reading, and life in the live broadcast room, and also bring carefully selected low-cost good things.
Seeing this news, many people said that they were looking forward to it, if Liu Qiangdong himself brought the goods live, his popularity might hit a new high.
It's a pity that today's live broadcast is not Liu Qiangdong himself to carry out the live broadcast, but Jingdong's Yanxi AI digital person to carry out the live broadcast, which is equivalent to Liu Qiangdong's doppelganger.
For Liu Qiangdong's clone to carry out live broadcasts, netizens' views are divided into two directions, one is to express support, after all, this is an attempt to transform Jingdong Technology. The other expressed disappointment, because it was not Liu Qiangdong himself who came to the live broadcast to bring the goods, and there was no sincerity.
So the question is, why didn't Liu Qiangdong himself come to the live broadcast to bring goods, but let digital people do it?
There are two main reasons: first, Liu Qiangdong can't insist on doing this. If live streaming wants to really work, it must be deeply cultivated in this field, Liu Qiangdong obviously doesn't want to make money through live streaming, after all, people's money is no longer spent, do you still need to act hoarsely there every day to show the audience?
Second, the real purpose of Liu Qiangdong's live broadcast is to promote the company's AI digital human, not to really sell goods. Just imagine, Jingdong has spent a lot of money to develop an AI digital human system, is it just to let Liu Qiangdong come out to live broadcast and bring goods? Obviously not, this is to let more businesses use this system. On the one hand, this system can help merchants bring goods 24 hours a day at a low cost, and on the other hand, it can help improve JD.com's profit level.
In the first half of its life, JD.com was a selling company, making profits by selling genuine products at low prices, and the profit margin level was very low, which was much worse than Walmart and Amazon. If JD.com continues to sell goods and wants to create more profits for shareholders, it must sell more goods. But the problem is that it is not so easy to sell now.
The transformation to technology is a good direction, and Amazon has long since transformed from a sales company to a serious technology company, with a layout in many cutting-edge technology fields.
Some people may say, "What kind of high-tech is an AI digital human? Can it be compared to Amazon?"
Don't worry, we can't expect JD.com to become fat in one bite, it needs to have more profits before moving in the direction of cutting-edge technology. AI digital human is centered around the JD ecosystem, as long as this system can bring 10% sales growth for merchants, then the value of this system is unlimited.
Because there may be tens of millions of e-commerce merchants on the whole network, even if a system only charges 10,000 yuan/year, then it may create 100 billion yuan of revenue for JD.com, the operation and maintenance cost of this system is relatively low, and the gross profit margin is frighteningly high. If this technological transformation is successful, it can make JD go to the next level!
This is the best era, but also the worst era, with capital thinking and new business model integration, the whole world is your stage!
In the world of new business, there is no eliminated industry, only the subverted out of the enterprise, and now all business competition will focus on "model innovation and capital operation".
A company or a boss, if there is a shortage of innovation ability and capital thinking, is destined to lose in advance.
Remember: without innovation, how can there be imagination, without imagination, how can there be competitiveness, if you want to break through, you must subvert the original business model, reconstruct a new business model!