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According to the latest weekly sales list of new power brands in the Chinese market, in April, in the past week (April 8~14), in the new power camp, the ideal surpassed Wenjie (4,900) with 7,200 units to rank first, and the dark horse zero run followed by the two, with a result of 4,000 units to continue to sit in the top three, as the C10 continued to increase, the new car effect intensified, and continued to narrow the gap with the top two.
Since the beginning of this year, ZEEKR has also performed well, surpassing Weilai to rank fourth last week; Weilai's current market performance is still tepid, and it is still unknown whether the sub-brand Ledao, which has not yet been listed, can save the sluggish sales; the sales of Internet celebrity Xiaomi continue to rise, with a weekly sales of more than 2,000 units, steadily improving its ranking, and even surpassing Denza and Deep Blue.
Entering the second quarter of 2024, the competition in China's new energy vehicle market is becoming more intense. In particular, with the strong entry of Xiaomi SU7, while causing strong repercussions in the new energy vehicle market, its Internet celebrity effect also reflects the rapid changes in today's automotive industry, further intensifying the price war in the new energy vehicle market. In the face of the involution and pressure of China's new energy vehicle companies, Tesla has made two price adjustments this year, and recently announced that it will lay off 10% of its employees worldwide, involving more than 10,000 people.
In the face of the current extremely involuted new energy vehicle market, the head new forces represented by Ideal, Wenjie and Leap have withstood many pressures and achieved good results. Judging from the sales performance of mainstream new forces in the first two weeks of April, although Wenjie was overtaken by ideals, its performance is still stable, especially in the first quarter of 2024, it continues to be the sales champion of new power car companies. With the official announcement of the price reduction of its M7 entry-level model last week, it is expected that its sales will continue to gain momentum this month, and the battle for the top spot between it and Ideal will be more interesting.
Since the beginning of March, according to the list of similar third-party institutions, Dark Horse Leap has been in the top three weekly sales of new forces for six consecutive weeks, and is gradually narrowing the gap with the top two. At the same time, in the first two weeks of April and the first quarter of the cumulative sales volume, Leap continued to beat NIO Xpeng, showing strong development potential, with the recent C10 continuous increase, the new car effect is becoming more and more apparent, and the future performance of Leap is expected.
According to the analysis of industry insiders, thanks to the overall sales, new energy vehicle penetration rate, and profitability of the three factors, the sales of new energy vehicles in the second quarter are expected to reach a new level. In particular, with the recent launch of Xiaomi cars and the further adjustment of the prices of a new round of related models, April is the intensive release period of new models, and the market's consumer enthusiasm will gradually be stimulated. At present, in the environment of more frequent price wars, new cars piling up on the market, and quietly changing the industry ecology, various car companies have shown their swords to cope with more fierce market competition.