On April 16, at the 4th China International Consumer Products Expo, 18 new products of Haiken Hot Work Group were launched at the meeting, covering its four major brands: Baisha Green Tea, Baima Junhong, Jinding Tea and Mushan Coffee.
On April 16, at the 4th China International Consumer Products Expo, 18 new products of Haiken Hot Work Group were launched at the meeting, covering its four major brands: Baisha Green Tea, Baima Junhong, Jinding Tea and Mushan Coffee. Photo by reporter Zheng Guangping
On April 16, at the 4th China International Consumer Products Expo, 18 new products of Haiken Hot Work Group were launched at the meeting, covering its four major brands: Baisha Green Tea, Baima Junhong, Jinding Tea and Mushan Coffee. Photo by reporter Zheng Guangping
At the promotion meeting, a high-end tea product of "Baisha Green Tea, Picking Stars" attracted widespread attention from merchants, and the limited sale at the Consumer Expo also made consumers full of expectations. "Through the ingenious design of the packaging, we concretize the Baisha crater, present the superiority of organic green tea in an intuitive way, emphasize its natural and organic characteristics, and create the ceiling of Hainan tea industry. Li Yu, Secretary of the Party Committee and Chairman of Haiken Hot Crop Group, introduced that in addition, Haiken Hot Crop also launched Mushan Coffee Prebiotic Milk/Black Coffee, which combines the mellow aroma of coffee and the sweetness of milk, and adds prebiotic ingredients, which makes it significantly improved in taste and nutritional value.
A high-end tea product of "Baisha Green Tea, Picking Stars" has attracted wide attention from merchants, and the limited number of sales at this Consumer Expo has also made consumers full of expectations. Photo by reporter Zheng Guangping
A high-end tea product of "Baisha Green Tea, Picking Stars" has attracted wide attention from merchants, and the limited number of sales at this Consumer Expo has also made consumers full of expectations. Photo by reporter Zheng Guangping
Li Yu introduced that as an "old friend" of the Consumer Expo, this is the fourth time that Haiken Hot Zuo has participated in the Consumer Expo, and through the platform of the Consumer Expo, merchants and consumers can have a more comprehensive understanding of the "good things" of Haiken Hot Works, and promote Hainan agricultural products out of the circle. The Hainan good things unveiled at the Consumer Fair also received a lot of attention, and Haiken Hot Work Group negotiated and exchanged with global brands and actively carried out procurement cooperation activities.
It is reported that in order to empower the Haiken brand and polish the "golden business card", Haiken Group officially launched the "Haiken Group Three-Year Action Plan for Brand Building (2024-2026)", which will successively build industry indicators such as China's well-known trademarks, famous enterprise agricultural brands, and "Hainan Fresh Products" agricultural brand demonstration bases within three years, and accelerate the use of the Haiken Product Experience Center, while providing product experience services, it supports one-click order delivery to your home on Taobao, WeChat, Jingdong, Douyin and other platforms.