Just when everyone was looking forward to the early release of the Huawei P70, it was "gone"!
Of course, it's not that it won't be released, but it has a new identity - Pura 70!
That's right, the P-series has been upgraded.
On the morning of April 15, Yu Chengdong, CEO of Huawei's Device BG, announced that Huawei's P series has been officially upgraded to "Huawei Pura".
This marks the end of the 12-year-old "P Series", and the original P70 will be the first product in the new series.
(Source: Weibo @华为终端, the same below)
However, although the name has been changed, the new machine still inherits the previous number.
So the question is, why did Huawei suddenly remember to change its name, how to pronounce Pura, and what does it mean?
This series of questions has triggered a heated discussion among the majority of netizens.
Below, Guo will explain to you one by one.
First of all, Pura is a Spanish word that means "pure" or "pure", which is very much in line with the original P-series.
According to the official introduction, Huawei Pura's Slogan is "chasing the heart and forging ahead".
As for how to pronounce it, Coptu has also come out, and the pronunciation is close to "Piu Rua".
There are many netizens who directly gave the new series a minimalist name "beautiful".
(Source: Social Platform)
At this point, the naming of Huawei's multiple series has also tended to be unified, because Mate, Pura, and nova are all four letters.
And the Chinese names also correspond one by one, that is, Mate - beautiful legs, Pura - beautiful, Pocket - treasure box, nova - noisy baby.
As for why the name was changed suddenly, some netizens speculated that the P letter was a bit too short to be registered and not suitable as a brand name, and the name change was a reasonable choice.
In addition, the newly upgraded Pura will officially be on an equal footing with the Mate, which can be described as a rightly dual flagship.
(Source: Official Account @华为终端)
Looking at the positioning of Huawei's series products, the Mate series takes the meaning of "partner" and focuses on business, and the nova series takes the meaning of "new star" and focuses on youth.
The P series still follows the title of the ancient Ascend P platinum, which is indeed a bit "OUT".
After this name change, the P series finally has its own name, Pura, to focus on the brand concept of fashion aesthetics.
I have to say that this new name is still very suitable for the brand positioning.
The Huawei P series was first released in 2012 and has been around for 12 years, with the first model being the Ascend P1.
Along the way, the P-series has given us so many surprises, especially in terms of imaging and design.
For example, the P9, released in 2016, was the first imaging flagship to be partnered with by Leica, and it used a dual-camera system ahead of its time.
(Source: Social Platform)
The P20 series, released in 2018, ushered in the era of night photography.
Released in 2020, the P30 uses the RYYB sensor for the first time, and its night scene shooting capabilities are far ahead.
In terms of appearance, the metal engraving process of P9, the metal diamond engraving process of P10, and the aurora color gradient design of P20.
and the Sky Realm of P30, and Rococo White of P60.
(Source: Huawei's official website)
This series of classic designs all lead the new trend of the mobile phone industry.
The newly upgraded Pura series is bound to take over the banner of the P series and continue to work hard in aesthetics and imagery.
After talking about changing the name, let's talk about the news of the new machine.
Two hours after the release of the renamed video, Huawei released a new video again, officially announcing the Pura 70 series of phones.
In this 55-second video, the official confirmed a bombshell news, that is, the rear camera module adopts a triangular camera island design.
(Source: Weibo @华为终端)
In addition, according to @数码闲聊站透露, there are 4 Pura series phones this year, namely Pura 70, Pura 70 Pro, Pura 70 Pro+, and Pura 70 Ultra.
Blogger @定焦数码也表示 that this time the Ultra is really very Ultra.
Because this model will have many exclusive configurations including images, materials, etc., it will not squeeze toothpaste at all.
(Source: Weibo @定焦数码, @数码闲聊站)
As for when it will be officially released, the official is still silent, so let's continue to wait!
Finally, it is worth mentioning that in addition to the new Pura 70 series, the pure-blooded Hongmeng has also ushered in exposure recently.
On April 14, blogger @Flanker_017 posted a hand-held image of the HarmonyOS NEXT on Weibo, showing the operation interface of the new system.
The blogger revealed in the comment section that the native Android app is no longer available in the new version.
(Source: Weibo @Flanker_017)
And from its reply, it is known that on the current HarmonyOS NEXT system, software such as WeChat and note-taking software have a poor user experience.
Because after users change systems, they can only pull data from the cloud, which can be very troublesome.
I hope that before the new system is officially launched, Huawei can provide a solution.
So the question is, what do you think of Huawei's new machine name change?
Let us know what you think in the comments section.
If you want to know more about the knowledge and skills of Apple devices and inquire about the warranty, you can follow my WeChat public account: qiguojiang001 (odd jam).