According to the data provided by the Passenger Association, the retail sales of the domestic narrow passenger car market in March were 1.687 million, an increase of 6.0% year-on-year and 52.8% month-on-month, of which the cumulative retail sales of the sedan market reached 779,000, up 55.8% month-on-month and 2.2% year-on-year.
In terms of specific rankings, BYD, which took the lead in starting the price war this year, became the biggest winner, and Qin PLUS DM-i surpassed Sylphy and Lavida to win the championship, and it was also the only sedan with sales of more than 30,000 in March. At the same time, the pure electric version of the Qin PLUS EV also entered the top 10, with 19,446 hot sales, and the sister model Destroyer 05, which has a relatively low sense of presence, also has a good score of 18,803 units, ranking 8th. In addition, the BYD Seagull also ranked third, and was the best-selling small car.
In addition to several models of BYD, AION S and Geely Xingrui also successfully made the list, of which AION S sold 14,758 units, after all, electrification is the general trend, and there is high demand in both the B-end market and the C-end market. As for Geely Xingrui, it is a frequent visitor to the list, and it is also the only independent fuel car on the list, on the one hand, it has the blessing of Volvo technology, such as the Volvo 2.0T engine, the power and fuel consumption are balanced, and on the other hand, it is also very cost-effective, so it continues to sell well.
In terms of joint venture brands, except for SAIC-GM-Wuling Hongguang MINI EV, the models on the list are all fuel vehicles, and they have performed well because of the price war, among which the best sales are Sylphy and Lavida, and the starting prices of both models have dropped to 70,000 yuan in the price war.
In addition, Volkswagen Sutar and Toyota Corolla have also entered the list, the former is an old face, positioning A+ class models, positioning higher than Lavida, Bora, but slightly lower than Magotan, Passat, space, power are good, the focus is about 140,000 can get high configuration, very cost-effective. As for the Corolla, it is reliable and durable, but the cost performance is average, so the sales volume has not been as good as "Liangyi".
B-class car is a weak independent brand, has been a joint venture car package, only Passat on the list of cars in March, on the one hand, independent new energy dimensionality reduction blow, the same price can be bought medium and large, in addition, it is also related to themselves, Camry has just changed the car, the discount is small, Magotan renewal is imminent, consumers are waiting, Accord replacement seems to have failed, even if there is a larger discount, sales are not ideal.
What is more surprising is that there are two luxury brand sedans in the top ten on the list, one is Mercedes-Benz C-class, public information shows that the discount is as high as more than 70,000, more than 250,000 can be bought, the other is Audi A6L, it is also given more than 90,000 discounts, more than 300,000 can win medium and large luxury cars, the cost performance is indeed high, overall, the hot sales of the two cars are mainly because of the price reduction, especially A6L, recently E-class and 5 series have just completed the replacement, less discounts, A6L advantage is obvious.
Overall, sedan sales in March 2024 achieved rapid growth due to multiple factors, but the performance of each model showed a large difference. Among them, BYD's performance is particularly prominent, and joint venture brands and other domestic brands also have their own advantageous models, in short, electrification has an increasing impact on the sedan market, but fuel vehicles are still the choice of many consumers. In order to maintain an advantage in the fierce market competition, all brands are striving to improve product quality and service levels in order to gain more market share.