The vast majority of the Xiaomi brand's audience is male, but the user base of the Xiaomi car is surprising. Lei Jun said in the video that the female buyers of Xiaomi SU7 are close to 30%, and may reach 40%-50% in the future, such a big reversal, why is this?
Xiaomi's first car, the SU7, has been highly praised since its launch, and it is indeed really good-looking, but it is also really like a Porsche Taycan. The first thing female users look at when they buy a car is to look at their appearance, and from the feedback of many women's interviews, their reactions are much greater than those of boys, and they all feel very amazing and like it very much.
It can be seen that the thinking of Xiaomi cars is somewhat different from Xiaomi, don't rely on "black technology" to attract male users, and use appearance to conquer female users.
Of course, Lei Jun also said at the press conference that he wanted to build a Dream Car comparable to Tesla and Porsche, and he also paid tribute to Porsche in many places, first of all, it should look like it.
As for how similar the appearance of the two is, just compare them together, it can be said that the similarity is extremely high, and if you cover the car logo, it will really make people stupid and unclear.
Porsche belongs to a million-level luxury car, such a design has withstood the test of ten years, and this time the appearance is devolved to more than 200,000 cars, which will definitely capture the hearts of more people, so Xiaomi SU7 is also ridiculed by netizens as "Mische".
Well, some people are curious, Xiaomi SU7 is so "tribute" to Porsche, why Porsche did not react at all.
Xiaomi SU7The front face, body lines and many other places are similar to Taycan, but Xiaomi's cleverness is borrowed, and it is borrowed quite advanced, coupled with its own original design, it cannot be judged as an infringement of appearance patents, which is equivalent to the shadow of Porsche, but it is not completely plagiarized.
The Xiaomi SU has also been on the market for a while, and Porsche responded positively to this during the recent 4th China International Consumer Products Expo. Porsche China's President and CEO Ke Shimai said three meaningful words, which can be said to be all knowledge, not a single dirty word, but every word is slapped in the other person's face.
In order to facilitate everyone's reading comprehension, Ke Shimai's words can be divided into three sentences, I will answer the question first, and you can also express your own opinions, after all, different people have different reading comprehension.
The first sentence: "As for the similarities between the Xiaomi SU7 and the Porsche, I think it may be that good design is always in mind". First of all, he admitted that Xiaomi SU7 and Porsche are indeed similar, but he did not directly name Xiaomi for plagiarism, which can be regarded as saving face for the other party. The two sides have not communicated with each other before, but they can come up with a very similar design, isn't this a heart-to-heart connection? Taycan's design has been several years, and it has also applied for a patent, and it has a high degree of recognition, and the first thing that Xiaomi SU7 gives people a look at is Porsche, such a heart, and the title of "Mische", the irony is quite in place.
The second sentence: "Porsche has developed a distinctive brand identity over the past 75 years of history, following the brand's unique design aesthetics, and has always adhered to the spirit of innovation and the rigorous and meticulous standards in the manufacture of its products." "Brand unique design aesthetics", "distinctive brand recognition", "adhere to rigorous and meticulous standards", has been emphasizing Porsche's innovation and uniqueness, Xiaomi SU7 can be so similar, it is definitely not a coincidence, it is almost plagiarism.
The third sentence: "We expect enterprises that apply the same standards or even higher requirements to compete with us in a fair, just, honest and legal and healthy competition." This sentence is not so subtle, and directly points out three important points: enterprises with the same standards or even higher requirements, fairness, justice and legality, and healthy competition. That is to say, Xiaomi is not qualified to compete with Porsche, and at the same time emphasizes healthy competition, saying that Xiaomi does not have fair and just competition, it is nothing more than wanting to take advantage of Porsche to take the position and quickly open the Chinese market, which is obviously not agreed.
I have to say that the response of the President of Porsche is very advanced, and there is no positive mention of Xiaomi's plagiarism, but it also lets everyone know about Xiaomi's behavior, as well as clearly expressing his attitude, slapping people without slapping their faces.
Some people may say that Porsche is stingy, but if you think about it, you can learn from your decades of inherited design, and you can learn from it in two or three years, which is a great disrespect for intellectual property rights.
I think,XiaomiSU7It is to quickly open the market,First of all, we must make the car look very designed,So I took a shortcut to learn from,Eager to get everyone's attention and recognition,In fact, it is true,Drive Xiaomi SU out to "blow up the street"。
But this is not a long-term solution, next Xiaomi's second car must have its own design language, make its own characteristics in order to let users remember better, large enterprises also need more innovation to support, imitation alone will not work, look at the previous independent car "Four Little Dragons" one of the Zotye knows, with "Bao Shi Tai, Ferata, Masera Tay" and other titles, in the end it is not gone.