Huawei's P series has always been a very important product line of Huawei, and it is Huawei's representative work in image and aesthetic exploration, but with the sudden announcement of Yu Chengdong, CEO of Huawei Device BG, it is announced that the naming of Huawei's P series has come to an end.
A few days ago,Huawei terminal official introduced HuaweiP series products through a video,Yu Chengdong said in the video,HuaweiP series was officially upgraded to"Huawei Pura",It means that HuaweiP series has carried 12 years of glorious history。
Although the name has been renewed, the Huawei Pura series still continues the previous number, which is a tribute to the past and a promise to the future, so the first Pura series is named Huawei Pura70.
According to Yu Chengdong's introduction, after the gorgeous transformation of the Huawei P series into "Huawei Pura", it will still adhere to the exploration of image and aesthetics, and uphold the firm belief of "chasing the original heart and forging ahead".
Just after Huawei's official announcement of the Pura naming, many netizens were stumped, because compared to the previous P series naming, the new Pura naming is very difficult to read, but fortunately, some netizens have made a popular science map of pinyin reading, so it is much easier to read.
It is understood that the common transliteration of Pura's English name is Pula, which first appeared in Latin and Spanish, and the original meaning is innocence and purity. Because the pronunciation is very close to the Chinese "beautiful", Huawei Pura is also called the "beautiful series" by netizens.
So what is the reason why Huawei changed the name of the P series that everyone is very familiar with to the Pura series? Perhaps there are three main reasons behind Huawei's change of the name of the P series.
First of all, it is for brand upgrading, brand upgrading is an important part of the sustainable development of enterprises, when enterprises decide to reconstruct their brand Logo and other core symbols, its fundamental purpose is often to achieve a comprehensive upgrade of the brand.
The upgrade of Huawei's P series to the Pura series is a reflection of this strategic thinking, which not only demonstrates Huawei's strong confidence in the brand's future development, but also reflects its unremitting pursuit of higher quality and better experience.
Looking back, OPPO's replacement of the R series phones with the Reno series is a successful example of brand upgrading, just like Huawei's P series replacing with the Pura series, both of which have injected new vitality and connotation into the brand through the name change.
Through the launch of the Reno series, OPPO has realized the brand's youthful and fashionable transformation, and the birth of the Huawei Pura series means that Huawei will continue to deepen the brand's high-end positioning and further consolidate its leading position in the global smartphone market.
The second is to emphasize the connection with the Huawei Mate and Nova series, both of which are named after four English letters, each of which carries different concepts and characteristics of the Huawei brand.
The Mate series represents high-end business and ultimate performance, and is Huawei's flagship model, while the Nova series pays more attention to young fashion and photo experience, and is deeply loved by young users.
On the other hand, the original name of the P series did not echo well with these two series, and its naming method appeared relatively broad and lacked clear identification.
When it is modified to become Huawei Pura, it can be linked to Huawei Mate and Nova series.
Finally, the P series is too widely named, which makes it difficult to register as a unique trademark, and can only rely on the Huawei brand for communication, and it can only be presented in the form of Huawei P series or Huawei P series, and cannot be publicized separately like the Mate and Nova series.
In order to solve this problem, Huawei decided to upgrade the P series to "Pura", making the Pura series the next unique and registrable logo of the Huawei brand, and the birth of the Pura series also reflects Huawei's determination and actions to protect its own intellectual property rights.
Through this naming adjustment, the three series of Huawei Mate, Nova and Pura have formed a unified and unique style in naming, each carrying different brand concepts and characteristics, which will help Huawei better highlight its own advantages and characteristics in the fierce market competition.
In fact, Huawei has been preparing for years to upgrade the P series to the Pura series, and as early as 2019, Huawei had the foresight to register "Pura" as a trademark, an action that undoubtedly demonstrates Huawei's foresight in brand planning.
The timing of Huawei's renaming of the P70 to Pura 70 is timely, as the Pura trademark was filed in 2020, but at the time Huawei was suffering from U.S. sanctions, and the timing was not appropriate for the P-series to be renamed Pura.
With the best-selling Mate 60 series in 2023, Huawei has finally stepped out of the shadow of US sanctions, and it is in this context that Huawei has upgraded the brand of the P series, renaming the P series to the more iconic and unique "Pura" series.
It can be said that Huawei's brand upgrade is not only a continuation of past efforts, but also a prospect for future development.
The above are some of my simple thoughts on the Huawei P series upgrading to the Pura series. So what do you think is the reason for Huawei's upgrade? Welcome to comment, like, share, and talk about your views.