"Others just rolled in, and Baojun directly lifted the table. In the Chinese market, Baojun has always been the "price killer" of the automotive industry, with its ultra-high cost performance, its most popular products have also sold up to 40,000 yuan in January. Nowadays, with the advent of the era of vehicle electrification, Baojun is also actively adjusting the pace of brand development to conform to market trends, but what remains unchanged is Baojun's insistence on the concept of making more cost-effective products.
According to the "Auto Business Review", on April 12, Baojun officially launched two new cars, Baojun Yueye Plus and Baojun Yueye 2024, with new car prices of 80,800-90,800 and 93,800-103,800 respectively. The configuration is upgraded and the price is very fragrant, but the most important point is that Baojun directly hit the price of high-end intelligent driving to less than 100,000.
The off-road "square box" shape is more recognizable
Baojun Yueye Plus and Baojun Yueye 2024 both belong to the Yueye family, so many of the same design elements are used in the design at the same time. It is not difficult to see from the homophonic stalk of "Yue Ye" that the appearance of the new car is mainly based on off-road style. First of all, as pure electric products, both new cars have a closed front face, and the eight crystals on both sides form the headlights, which together with the new logo in the middle create a nice futuristic atmosphere for the new car.
In addition, the body size of the Baojun Yueye Plus is 3996mm, 1760mm, and 1726mm, and the wheelbase is 2560mm, while the body size of 3381mm and the 2024 model of Baojun Yueye are 1685mm, 1721mm, and the wheelbase is 2110mm.
Viewed from the side, both cars have a classic square box shape, with a flat profile that looks very smart. The raised wheel arches and the large wheels add a bit of power to the new car. The difference is that the Baojun Yue Plus is longer, and the blackened A/B/C pillars create a floating roof effect. The 2024 model of the Baojun Yue is more "lean", and while most of the other A0-class cars are accustomed to rounded shapes, the square Baojun Yue 2024 model is also more recognizable.
The tail shape of Baojun Yueye Plus and Baojun Yueye 2024 models all adopt design elements that echo the front face, and the capsule rectangular headlights on both sides have a design similar to the "buckle belt", but the Baojun Yue also 2024 model has an additional bulging "small school bag" on this basis.
The only one at the 100,000 level, knocking down the high-level intelligent driving
Compared with most products in the same class, Baojun Yue Plus also has a remarkable performance in intelligent technology.
In terms of interactive experience, it is equipped with a 10.1-inch touch LCD screen and an 8.8-inch instrument cluster, which brings a certain technological atmosphere to the cockpit. At the same time, the vehicle supports OTA upgrades, voice control, and remote control of the whole vehicle, and is equipped with front automatic air conditioning, PM2.5 filters and other configurations, so that users can have a healthy breathing environment when enjoying intelligent and convenient.
The intelligent driving experience that Baojun Yue Plus can provide is even more heavyweight. This time, it is equipped with the latest generation of Osmo intelligent driving, which is jointly developed with DJI Vehicle, and based on the perception hardware such as the 8-million-pixel binocular camera, it has created an intelligent driving system that mainly relies on visual solutions, and can travel smoothly across the country without relying on high-precision maps. It realizes the coverage of urban intelligent driving scenarios such as going straight at intersections, turning left and right, making U-turns, changing lanes, overtaking, and starting and stopping at traffic lights, and supports high-speed intelligent navigation assistance.
It is worth mentioning that it can also continue to evolve itself according to road conditions and the driver's driving style, in order to achieve the purpose of "car adaptation to people", the more you drive, the easier it is.
For those who are "difficult to park", Baojun Yue Ye Plus is also equipped with cross-layer memory parking and reversing tracking that supports 20 parking line memory, 1km parking path memory. In the Chinese market, even though high-end intelligent driving assistance is no longer uncommon, products like this that support both city/highway navigation and cross-layer memory parking usually start at around 25W. Now that it appears on a 100,000-level product, it can't help but make people feel a little shock.
In addition, Baojun Yue Plus is also equipped with functions such as 360° panoramic image + chassis perspective, full-speed adaptive cruise control, automatic emergency braking, forward collision warning, lane departure warning, lane keeping, blind spot monitoring and door opening warning, etc., bringing drivers a more relaxed driving experience.
The 2024 model of Baojun Yue is also very kind. It is equipped with a 10.25-inch central control screen + 10.25-inch instrument cluster, built-in KiOS intelligent network connection system, with voice recognition functions that support continuous dialogue, can be seen and spoken, no wake-up, and dual-tone recognition recognition of the main and auxiliary drivers, and remote control is not absent.
As a pure electric car with a top price of only 90,800, at the level of intelligent driving, Baojun Yue is also equipped with 360-degree panoramic image, full-speed adaptive cruise and merge assist, lane departure warning, lane keeping, front collision warning, active braking, automatic lane change assistance and other configurations, and also has the only intelligent memory parking function in the same class, supporting more than 1000 kinds of parking space recognition, as a pure electric car, I have to say that it is really very kind.
The power is enough for a long battery life and supports fast charging
In terms of power, the Baojun Yue Plus is equipped with a front-mounted permanent magnet synchronous motor with a maximum power of 75kW and a maximum torque of 180Nm. As a small pure electric SUV, the power is basically sufficient. In terms of range, the Baojun Yueye Plus has a comprehensive range of 401km under CLTC mode, and is equipped with a 400V fast charging platform, which can replenish the battery from 30% to 80% in 35 minutes.
The 2024 model is equipped with a front-mounted permanent magnet synchronous motor with a maximum power of 50kW and a maximum torque of 140Nm. The pure electric range under CLTC mode is 303km, which is enough to be charged once a week or two as an urban commuter scooter. In fast charging mode, the 2024 model can recharge the battery from 30% to 80% in 35 minutes.
Written at the end: today's Chinese auto market is visible to the naked eye "volume", but the most complete configuration, the most advanced technology will always be concentrated in the field of high-end new energy, and in fact, how to make a product that everyone can afford is more difficult than a high-end new energy product, after all, the cost limit is too great. Today, the 2024 models of Baojun Yue Plus and Bao Jun Yue have broken through people's inherent impression of pure electric cars, bringing high-end intelligent driving assistance to 100,000-level products, which can be called "table-flipping behavior".
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