The price tag can reach $12,000, and the manufacturer says that "please pay attention to reversing" will launch an English version
"Please pay attention to reversing, please pay attention to reversing......" The magical prompt sound also sounded on the streets of foreign countries, and recently, on the short video platform, the domestic "three jumpers" have become the "top stream".
Screenshot of the video
"Three jumpers" are common electric tricycles in China. According to CCTV, since New Year's Day this year, the number of Chinese-made electric tricycles ordered by local consumers in the United States from various e-commerce platforms has continued to soar, and some are sent to the United States through private customization and sea transportation.
Nowadays, China's "three jumpers" have become a hot word in the field of foreign trade, and even Chinese Ambassador to the United States Xie Feng and Assistant Foreign Minister Hua Chunying have promoted domestic "three jumpers" on foreign social platforms. Since 2023, a large number of "Made in China" fans have gained fans overseas, among which electric vehicle companies Yadea and Zhongxing have established production bases in Vietnam, Indonesia, and the Philippines, and some car companies are preparing to set up production bases in Europe, including some "three jumper" manufacturers.
Domestic three bunges are popular abroad
Sold on Amazon for $12,000
According to Dahe Daily, a short video blogger "Bobo in the United States" bought a Guowei brand electric tricycle from China, mailed it to the United States across the sea, and gave it to her American father-in-law. After the tricycle was pulled to the United States, it became an Internet celebrity transportation in the eyes of others. While riding on the road, many locals took out their mobile phones to take pictures, saying that they had never seen such a car. There are even people who want to pay directly for the blogger's electric tricycle.
Screenshot of the video
With the video out of the circle, related topics have been hot from before the Spring Festival to now. Not only the United States, but also from France, the United Kingdom to Canada, as early as a few years ago, the domestic "three jumpers" have "jumped" out of the sea and landed in most parts of Europe and the United States. There is a video of an electric tricycle released 3 years ago on the foreign video platform YouTube, with a playback of up to 583W+, and many people left a message in the comment area: "It looks cool, tell me the price quickly, I also want to buy a car like this." ”
The difference is that "Three Jumpers" can be described as the king of cost performance in China, but a search on the foreign shopping platform Amazon found that the value of "Three Jumpers" soared to 5,000 ~ 12,000 US dollars, an increase of nearly six or seven times, and successfully staged a "gorgeous counterattack".
Screenshot from the Amazon platform
According to Red Star News, Luo Hao, who sells "three jumpers" in the United States, said that it took nearly 3 months to prepare, and three or four orders were traded on the first day, all of which came from the original customers accumulated in the early stage of promotion, and received $10,000, but not every day there is such a benefit. At present, they have not been officially starting their business for a long time, and they are still in the initial market exploration, and they hope to expand cooperation in the future and develop this business.
Luo Hao introduced that the current main strategy is to sell to Chinese farmers in the United States, and the next step is to enter the local market of farmers in the United States, and further cooperate with local offline retail stores with resources and strength, and use them as dealers or channels for tricycle sales.
"Three jumpers are a rarity abroad"
According to Chao News, the tricycle is called "riding a donkey upside down" for pure manpower, and the oil or electric is called "three jumpers". Industry insiders said that the reason why it was named "Three Jumpers" is because when the car is not powerful and the manpower assists the pedaling, "the driver keeps his body upright and pedals with his feet alternately, which looks like he is jumping".
Whether it is at CES 2024 (International Consumer Electronics Show) or EICMA 2023 (Milan Motorcycle Show), domestic electric tricycles have captured the hearts of many foreigners. It is reported that during the four-day EICMA 2023, domestic electric tricycle companies won countless orders, with a total amount of up to 20 million US dollars.
Such a heat "has something in common with the fire of 'Lao Gan Ma' abroad." Industry insiders have pointed out that scarcity is expensive - it is reported that in 2023, the global market sales of three bunges will be 61.86 billion yuan, but the European and American markets will account for only 5.14%.
According to Chinanews.com, Ruan Weili, foreign trade manager of Lima Automobile Industry, "European and American countries have different needs for the use of electric tricycles, some countries are mountainous, and some countries are hilly. ”。
Industry analysts said that with people's attention to environmentally friendly transportation methods, electric tricycles, as an energy-saving and low-carbon means of transportation, are gradually emerging in the global market. Domestic electric tricycles have the advantages of low price, good quality, and mature technology, and are competitive in the international market.
Exports to more than 20 countries, orders soared
Manufacturer: Find someone to design the English version of "Reversing Please note"
According to Dahe Daily, there are many factories in Henan Province that produce "three bunges", and Yanshi District of Luoyang City is known as the "three-wheeled capital of China" and has the only three-wheeled motorcycle industry cluster in the country. For every three three-wheeled motorcycles produced in the country, at least 1 is made by Yanshi. In the industrial agglomeration area of Yanshi District, it only takes 30 minutes to assemble a three-wheeled motorcycle and mobilize all the spare parts, which also forms a "30-minute industrial circle" that is talked about by the industry.
Zhao Liaoyuan, manager of the foreign trade department of North Yongsheng Motorcycle Company, said that the company's products began to be exported abroad in 2003, and it has been 21 years now. At present, it has been exported to more than 20 countries such as Brazil, Australia, Indonesia, Thailand, Malaysia, Myanmar and Ghana, among which some countries in West Africa have the best sales.
In Lima Automobile Industry Group Co., Ltd. in Taizhou Bay New Area, foreign trade manager Ruan Weili said that the overall order volume of electric tricycles produced by the company in the first quarter of 2023 was less than 100 units, and so far this year, the shipment has reached 5,000 units, and there are 20,000 follow-up orders. "Electric tricycle products are selling well overseas, and cross-border e-commerce exports have contributed a lot. Ruan Weili said that cross-border e-commerce has a wide coverage and strong information interactivity, which will become their next mainstream sales channel.
According to Jiupai News, Ni Xiaofeng, general manager of Jiangsu Guowei Motorcycle Co., Ltd., said that now there are more customers who come to consult, and we will introduce products in detail from the aspects of quality and technology. We have also made a series of strategies for overseas publicity. Within a month of popularity, orders from the United States increased.
He said that when he saw the previous popular video, he felt a sense of accomplishment in his heart, and at the same time felt that this wave of popularity was rare, and then he would find someone to design an English reversing prompt, the product manual was also in English, and the decal was also in English.
Editor|Wang Yuelong, Du Hengfeng
Proofreading|Cheng Peng
The daily economic news is synthesized from Dahe News, Red Star News, Chao News, Chinanews, Jiupai News, and CCTV
National Business Daily