Lei Jun, the head of Xiaomi Technology, has recently become popular again. Every time he appears in the public eye, such as showing up or posting on Weibo, it always arouses a wave of heated discussions among netizens.
Lei Jun, this name is almost a household name in China's tech world. As the founder of Xiaomi Technology, he not only promoted the popularization of smartphones, but also enabled Xiaomi to make significant progress in various fields such as smart home, AI and internet services.
Xiaomi's success has made Lei Jun a business legend. However, it is the business giant that has recently been "questioned" by netizens.
It all stems from Lei Jun's recent series of activities on social media. As a high-profile entrepreneur, Lei Jun often interacts with the public through platforms such as Weibo, sharing Xiaomi's latest developments or views on the industry. And every time he appears, he will undoubtedly attract a lot of attention and comments. This time is a little different, though.
One day, Lei Jun released a video about a new technology from Xiaomi. As soon as the video was released, it immediately attracted a large number of views. And among the people watching, a netizen's comment attracted everyone's attention.
The netizen pointed out that Lei Jun's video has been viewed very highly, but he has never seen any form of advertising in the video. This netizen proposed that if Lei Jun adds some advertisements to these videos, whether it is e-commerce promotion or game advertising, it can bring Xiaomi a good extra income.
This comment quickly sparked a wide range of discussions. Some people support this netizen's point of view, believing that putting ads in videos is a good business strategy, which can not only increase revenue, but also reduce product costs to a certain extent, so that consumers can enjoy lower prices. Considering the huge base of Xiaomi users, such ad placement could bring huge economic benefits.
There are also objections. They believe that the reason why Lei Jun does not include ads in the video is because he pays more attention to user experience. Xiaomi has always taken "born for fever" as its slogan, emphasizing the provision of cost-effective products and services.
These loyal Xiaomi fans may not like to see ads in videos that pursue technology sharing, a practice that may lower the brand's image and even affect user loyalty.
The discussion quickly spread from Lei Jun's Weibo to major social platforms and forums, and became a hot topic. There's a heated debate about whether or not you should place ads in your videos.
Some netizens began to ridicule Lei Jun, saying that his current wealth is in the hundreds of billions, and he doesn't need to make that little money through video advertising at all. Although this kind of ridicule has a certain amount of humor, it also reflects Lei Jun's status in the hearts of fans and its impact on Xiaomi's brand value.
Some netizens also began to analyze Lei Jun's possible strategy of not using advertising. They believe that Lei Jun, as a shrewd businessman, must have deeper business considerations in his decision-making.
Perhaps Lei Jun pays more attention to long-term brand building and user relationship maintenance, rather than short-term advertising revenue. Under this strategy, it is very advantageous in the long run to maintain the high-end image of the brand and the close connection of users, even at the expense of the direct profit from advertising.
Xiaomi's main revenue does not come from advertising, but from the sale of its hardware and the various products of its ecological chain. Xiaomi has built an ecosystem that covers smartphones, smart homes, consumer goods and other fields.
In this system, Xiaomi attracts users by providing cost-effective products, and then makes a profit through services and eco-chain products. Lei Jun may be more inclined to maintain the quality of products and services than to interfere with the user experience by inserting ads.
As the discussion continued, the topic also attracted the attention of the media and industry analysts. They began to analyze Lei Jun's decision-making from a more professional perspective, compared with the strategies of other technology companies, and discussed how brands can find a balance between maintaining user experience and seeking commercial benefits in today's rapidly developing technology and fierce market competition.
This discussion not only increased the depth of the topic, but also allowed more people to have a further understanding of Xiaomi's business model and industry status.
In this discussion around whether to place ads in videos, different people showed different understandings and expectations of business strategies. This is not only a public "trial" of Lei Jun's business decisions, but also an in-depth discussion of the current business model of technology companies.
Through such a discussion, both for and against, it reflects people's attention to the relationship between technology, business and user experience, and also demonstrates Lei Jun's unique position in the public mind.