I heard that Liu Qiangdong, the founder and chairman of the board of directors of JD.com, is going to do a live broadcast on the JD APP!
This is big news! However, the reporter of the Beijing News Shell Finance has already inquired for us clearly, and it turns out that the protagonist of this live broadcast is not our Dongge himself, but a digital person called "Dongge Purchasing and Marketing", which is really laughable.
It is said that this "Dongge" digital person will start his "live broadcast debut" at 6:18 pm on April 16, and will also appear in the live broadcast room of Jingdong Home Appliances and Jingdong Supermarket.
This is really exciting, after all, Jingdong, an e-commerce platform, has always been known for its quality and service, and this live broadcast will definitely not disappoint us.
So why did Liu Qiangdong participate in this live broadcast?
It turned out that he was to further warm up JD.com's content ecology and short video creation. Think about it, short videos and live broadcasts are so popular now, everyone likes to watch them, and Jingdong must not lag behind! Besides, Liu Qiangdong's big brother has always been a person who dares to try new things, and this live broadcast must also be to inject new vitality into Jingdong.
Moreover, on April 10, just before the live broadcast, JD.com also announced that it would invest 1 billion cash and 1 billion traffic as rewards to attract more original creators and high-quality content institutions to settle in. It seems that JD.com really wants to make efforts in the content ecology and short video creation.
But then again, is the final way out for all platforms to be live streaming and video?
In fact, the Internet is developing so fast, and various new technologies and applications are emerging one after another, and live streaming and video are just one of them. Each platform has its own characteristics and advantages, and the key is to see how they use these new technologies and applications to improve their competitiveness.
Just like JD.com's live broadcast this time, it is not blindly following the trend, but combining its own business characteristics and market demand to make such a decision.
In this way, it can not only attract more users' attention, but also improve the content quality and user experience of the platform. Therefore, each platform should formulate an appropriate development strategy according to its own actual situation, rather than blindly pursuing a certain form or trend.
Of course, live streaming and video do have many advantages, such as strong interactivity, fast dissemination, rich and diverse content forms, and so on.
This is also the reason why more and more platforms and businesses are now starting to experiment with live streaming and video marketing. However, it is not easy to succeed in the field of live streaming and video. It needs to be supported by a series of factors such as good content, good anchors, and good marketing strategies.
Having said that, Liu Qiangdong's live broadcast this time may be able to bring a new development opportunity to JD.com!
After all, he is a visionary entrepreneur, and his decisions must have a certain amount of truth and consideration. Let's wait and see if this live broadcast can bring more surprises and breakthroughs to JD.com!
Speaking of which, an interesting thing suddenly occurred to me.
Have you ever thought that if Liu Qiangdong himself really went on the live broadcast in person, the scene would be so hot! It is estimated that thousands of netizens will pour into the live broadcast room, all wanting to see the demeanor of this e-commerce boss!
However, having said that, even if the "Procurement and Sales Dongge" digital person does it on his behalf, we can also feel Liu Qiangdong's love and intentions for JD.com.
In fact, live streaming and video are like a double-edged sword.
If you use it well, it can bring huge benefits and influence to the platform and merchants, and if you don't use it well, it may backfire, making people feel boring or even disgusting.
Therefore, if you want to succeed in the field of live streaming and video, you must continue to learn, experiment, and innovate in order to find the best development path for you.
In the final analysis, Liu Qiangdong's live broadcast this time, whether it is to warm up JD's content ecology and short video creation, or to inject new vitality into JD.com, is a big event worth paying attention to and looking forward to.
Let's wait and see if this e-commerce boss can bring us surprises and breakthroughs again!
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